Eloquii
| Company type | Corporation |
|---|---|
| Industry | Retail |
| Founded | 2014 |
| Headquarters | Columbus, Ohio and New York, New York |
Key people | Jodi Arnold, Mariah Chase, Julie Carnevale, Duffy Sweeney, Steve Zawada, Minty Zhou |
| Products | Plus-size clothing |
| Website | ELOQUII.com |
ELOQUII is a privately owned online retailer offering women's plus-size clothing and accessories.[1] ELOQUII originally was part of The Limited, which started the line in 2011. Under The Limited ownership, ELOQUII items were available through a few retail stores. Sun Capital Partners, the owners of The Limited, decided to focus on "core brands" and close ELOQUII in the summer of 2013, one year and a half after starting it.[2] The brand was revived in February 2014 by former ELOQUII employees as well as investor John Auerbach.[3] The name 'ELOQUII' is a hybrid of 'eloquent' and 'soliloquy.'[4] The first brick-and-mortar location for ELOQUII was opened in Detroit in April 2012.[5]
ELOQUII was launched in response to consumer demand for stylish clothing choices for plus-size women.[1][6]
Products
The store's product concept is trend-driven and contemporary fashion for women sized 14 to 24, with limited new product introduced every two to three weeks.[3]
Models
ELOQUII's models include French plus-size model Clémentine Desseaux, who has also modeled for UK retailer Evans, as well as Igigi, Anna Scholz, and Bree Warren.[7]
References
- ^ a b Zmuda, Natalie (November 7, 2011). "The Limited Wakes Up to Plus-Size Potential". Advertising Age. Retrieved May 15, 2014.
- ^ Feran, Tim (March 1, 2014). "Ex-Limited employees revive fashion line with online store". The Columbus Dispatch. Retrieved May 15, 2014.
- ^ a b http://www.plus-model-mag.com/2014/02/plus-size-fashion-news-ELOQUII-is-back/
- ^ http://racked.com/archives/2014/02/20/ELOQUII-relaunches.php
- ^ Eaton, Dan (April 27, 2012). "Limited testing plus-size addition". Columbus Business First. Retrieved May 15, 2014.
- ^ Feldman, Jamie (March 19, 2014). "How One Online Retailer Is Changing The World Of Plus-Size Fashion". The Huffington Post. Retrieved May 15, 2014.
- ^ http://www.plus-model-mag.com/2014/03/plus-size-model-clementine-desseaux-talks-the-term-plus-size-more-in-her-interview-with-refinery29/