English Disco Lovers
|Motto||Unus Mundus, Una Gens, Unus Disco (One World, One Race, One Disco)|
|Formation||18 September 2012|
The English Disco Lovers (EDL) is a Web movement, formed as a Google bombing campaign with the intention of replacing the anti-Islamist street protest group the English Defence League as the top search engine result for "EDL".
The English Disco Lovers was formed on 18 September 2012 by four anonymous London-based friends, who were discussing the appropriation of the initials EDL from the English Defence League and "putting it to better use". Some time after that they wrote a manifesto expressing their aim to oust the existing EDL from the top of Google's and Facebook's search results, aiming to achieve this via search engine optimisation using a website, Twitter feed, and Facebook page.
In an emailed comment to The Guardian, they said:
I don't think any of us could say we were disco fans before, but as we've heard more and grown to understand the message, we've found ourselves identifying with it. Disco has always been a scapegoat for racism and homophobia. English Disco Lovers is turning the tables in favour of equality and respect.
- Lynskey, Dorian (1 February 2013). "How to disco dance the EDL off Google and Facebook". The Guardian. Retrieved 31 July 2013.
- "English Disco Lovers - bumping the EDL off of Google".
- Brücken, Timo (5 February 2013). "English Disco Lovers: Google-Bomben gegen rechte Hooligans". Der Spiegel. Retrieved 5 February 2012.
- Tuffrie, Laurie (13 February 2013). "English Disco Lovers Reclaim EDL Initials". The Quietus. Retrieved 31 July 2013.
- "English Disco Lovers Facebook info". Retrieved 2 February 2012.
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