Euthymol

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Euthymol toothpaste

Euthymol is a brand of antiseptic, fluoride-free[1] toothpaste distributed by Johnson & Johnson that is characterised by its bright pink colour and medicinal taste. It is also notable for its packaging, which is old fashioned, having merely a pattern and the product name.

The supply of Euthymol toothpaste was temporarily interrupted in mid-2013 while the product was reformulated due to changes in the European Cosmetics Regulation.[2] The new formulation of Euthymol was released to supply chains in January 2014 and was available in stores in February 2014.

The name Euthymol is simply a contraction of eucalyptus and thymol, which were the active ingredients of the original formulation. This was marketed by Parke, Davis and Company as far back as 1896,[3] and as well as toothpaste it was sold as a variety of antiseptic powders and creams, which contained thymol, oil of wintergreen, menthol, eucalyptus oil, boric acid and indigo,[4] though modern formulations only contain the first three of those ingredients (amongst other things).

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References[edit]

  1. ^ "What are the excipients in toothpastes?". SPS - Specialist Pharmacy Service. Retrieved 2020-02-16.
  2. ^ Hawkes, Steve (2013-11-22). "Disappearance of famous pink toothpaste sparks black market rush on the internet". ISSN 0307-1235. Retrieved 2020-02-16.
  3. ^ "Trademark Electronic Search System (TESS)". tmsearch.uspto.gov. Retrieved 2020-02-16.
  4. ^ Parke, Davis & Company (1900). Physician's Manual of Therapeutics. Parke, Davis & Co. pp. 227.

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