Famous Brands
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| Company type | Public |
|---|---|
| JSE: FBR | |
| Industry |
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| Founded | 1960s |
| Founder | George Halamandres |
| Headquarters | Midrand, Johannesburg , South Africa |
Number of locations | 2,163 (2013) |
Area served | South Africa, Middle East, rest of Africa, United Kingdom |
Key people |
|
| Revenue | R2.5 billion (2013) |
| R480 million (2013) | |
| Website | http://www.famousbrands.co.za |
Famous Brands Limited is a public company listed on the Johannesburg Stock Exchange (JSE) in South Africa. Its head offices are in Midrand, Johannesburg. The company is Africa's leading quick-service and casual dining restaurant franchisor. The company's global footprint of franchised stores spreads across the world, totalling 2,163 stores (2013): South Africa 1,881, rest of Africa 172, United Kingdom 110 (2013). Besides its core business activities of quick service and casual dining, the company is also involved in manufacturing and logistics with a focus on owning and managing the back-end supply chain of its restaurants.[1]
History
The company was founded by George Halamandres in the 1950s following a visit to the United States where he learnt about the and sought to bring to South Africa the steakhouse restaurant concept.[2] Halamandres opened the first Steers steakhouse restaurant in the early 1960s.[3] In the 1980s Halamandres' son John Halamandres became CEO and rapidly grew the Steers Steakhouse franchise as a fast food takeaway restaurant. In 1994 the company listed on the JSE and in 1997 the company acquired the Debonairs Pizza franchise followed by the FishAways franchise in 1999.[2]
Brands
Famous Brands has acquired a large number of restaurant brands globally and in South Africa in particular by pursuing an aggressive brand acquisition strategy.[5] In September 2016 the company acquired the British hamburger franchise Gourmet Burger Kitchen and its 75 restaurants for R2.1 billion (US$143.3 million).[6]
| Total number of restaurants in February 2013[7] | ||||
|---|---|---|---|---|
| Brand | South Africa | International | Total | |
| Steers | 503 | 43 | 546 | |
| Wimpy (restaurant) | 490 | 29 | 519 | |
| Wimpy UK | 0 | 110 | 110 | |
| Debonairs Pizza | 344 | 60 | 404 | |
| Matthew Davids | 15 | 0 | 15 | |
| Brazilian Café | 55 | 0 | 55 | |
| tashas | 10 | 0 | 10 | |
| Mugg & Bean | 133 | 8 | 141 | |
| FishAways | 132 | 9 | 141 | |
| House of Coffees | 17 | – | 17 | |
| Blacksteer Home of Shisanyama | 5 | 0 | 5 | |
| Blacksteer | 1 | 0 | 1 | |
| O'Hagan's | 8 | 3 | 11 | |
| McGinty’s | 1 | 0 | 1 | |
| KEG | 20 | 1 | 21 | |
| Giramundo | 14 | 0 | 14 | |
| Vovo Telo | 12 | 0 | 12 | |
| Milky Lane | 59 | 16 | 75 | |
| Juicy Lucy | 8 | 1 | 9 | |
| The Brewers Guild | 8 | 0 | 8 | |
| Creative Coffees | 8 | 0 | 8 | |
| Net Café | 1 | 0 | 8 | |
| Europa | 25 | 1 | 26 | |
| Fego Caffé | 29 | 1 | 30 | |
| Total | 1,881 | 282 | 2,163 | |
References
- ^ Mahlaka, Ray (3 June 2016). "Famous Brands: Owning the supply chain pays off". Moneyweb. Retrieved 4 November 2016.
- ^ a b "Steers Holdings Limited". Studyingbusiness.co.za. 20 August 2013. Retrieved 4 November 2016.
- ^ Maas, Carié (30 August 2013). From Corner Café to JSE Giant: The Famous Brands Story. Cape Town, South Africa: Tafleberg. ISBN 9780624056799.
- ^ "Famous Brands: tashas". Famous Brands. Retrieved 4 November 2016.
- ^ "Famous Brands profits soar amid M&A spree". Fin24. Retrieved 4 November 2016.
- ^ "Famous Brands buys UK burger chain". IOL News. Reuters. 1 September 2016. Retrieved 4 November 2016.
- ^ "FBR: 2013 Annual Report" (PDF). Famous Brands. Retrieved 1 November 2013.