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Feastables

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Feastables Inc.
Company typePrivate
IndustryFood processing
FoundedJanuary 29, 2022; 2 years ago (2022-01-29)
Founder
Headquarters
United States
Key people
  • Jim Murray (CEO)
Products
OwnerFeastables Inc.[1]
Websitefeastables.com Edit this at Wikidata

Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar".[2] Feastables chocolate products are manufactured in Peru by Machu Picchu Foods SAC.[3]

History

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The Feastables logo (2022–2023)

In 2021, Donaldson enlisted John Tubby, the former president of protein bar company Rxbar, to help him build the Feastables product. Murray later became co-founder and CEO of the company.[4]

The original Feastables Bar (then-known as the MrBeast Bar), prior to the redesign

The launch corresponded with a sweepstakes campaign with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future MrBeast video, a reference to Charlie and the Chocolate Factory.[5] The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize.[6][7] The video had cameos from competitive eaters Matt Stonie and Joey Chestnut.[8] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.[9][10] Feastables reportedly sold $10 million worth of chocolate bars in its first few months of operation.[11]

On March 3, 2023, Donaldson was criticized for asking fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew accusations that Donaldson was exploiting fans for unpaid labor.[12][13]

Initially available only at Walmart, in May 2023 Feastables became available at other locations.[14][15][16] In July 2023, Feastables was launched in the UK.[17] Feastables expanded to Australia and New Zealand in September 2023.[18][19] In October 2023, Feastables expanded to South Africa.[20][21]

A Feastables Bar after the rebranding

On October 2, 2023, Feastables partnered with the Charlotte Hornets to debut a new logo and become their official jersey patch sponsor for the 2023–24 NBA season.[22][23]

In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company "Dee's Nuts".[24]

In April 2024, Feastables expanded in Canada.[25] In May 2024, Feastables was launched in the EU, beginning in Denmark and the Netherlands.[26][27] In September 2024, Feastables expanded in Germany.[citation needed]

See also

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References

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  1. ^ "Terms of service". feastables.com. Retrieved September 23, 2024.
  2. ^ "MrBeast Launches Better-For-You Snacking Brand Feastables". AP NEWS. January 29, 2022. Archived from the original on January 29, 2022. Retrieved June 13, 2023.
  3. ^ Duchscher, Reed (June 22, 2023). "Inside MrBeast's $100M Chocolate Factory | YouTube". YouTube. Archived from the original on July 3, 2023.
  4. ^ Perelli, Amanda (May 9, 2022). "How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars". Business Insider. Archived from the original on May 5, 2022. Retrieved July 20, 2023.
  5. ^ Marcin, Tim (January 29, 2022). "I tried MrBeast's new chocolate bars. They're pretty good!". Mashable. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  6. ^ Diaz, Eric (June 9, 2022). "Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious". Nerdist. Archived from the original on June 10, 2022. Retrieved June 11, 2022.
  7. ^ Cheong, Charissa (June 6, 2022). "MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall'". Insider. Archived from the original on October 18, 2023. Retrieved June 11, 2022.
  8. ^ "MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston". Neuse News. June 7, 2022. Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  9. ^ Deck, Colton (February 2, 2022). "MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway". Daily Dot. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  10. ^ "Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway". Business Wire. February 2, 2022. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  11. ^ Perelli, Amanda. "How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars". Business Insider. Archived from the original on January 25, 2023. Retrieved January 25, 2023.
  12. ^ Grisafi, Patricia (March 7, 2023). "MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart". The Daily Dot. Archived from the original on March 25, 2023. Retrieved March 25, 2023.
  13. ^ "MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars". NBC News. March 6, 2023. Archived from the original on March 25, 2023. Retrieved March 25, 2023.
  14. ^ "Feastables are now on shelves in every 7–11 and Speedway". Tubefilter. May 25, 2023. Archived from the original on May 25, 2023. Retrieved June 13, 2023.
  15. ^ "Top 15 Locations to Purchase MrBeast's Feastables Chocolate!". MrBeast News. October 7, 2023. Retrieved November 25, 2023.
  16. ^ "Store Locator". Feastables. Retrieved November 25, 2023.
  17. ^ "Secret MrBeast Video". feastables.com. Archived from the original on June 10, 2023. Retrieved June 20, 2023.
  18. ^ Haque, Madhurima (September 2023). "YouTuber MrBeast's cult chocolate line Feastables is coming to Australia this week". 9Honey. Archived from the original on September 21, 2023. Retrieved October 5, 2023.
  19. ^ Waiwiri-Smith, Lyric (September 20, 2023). "Kiwi parents freak as YouTuber's chocolate sells out nationwide". Stuff. Archived from the original on October 2, 2023. Retrieved October 5, 2023.
  20. ^ "Forget Prime, MrBeast's chocolate bars are coming to Makro and Game — for R50 each". My Broadband. October 18, 2023. Retrieved October 18, 2023.
  21. ^ "Feastables will be on shelves at Game and Makro". Bizcommunity. Retrieved October 18, 2023.
  22. ^ Roth, Emma (October 2, 2023). "MrBeast is putting his snack brand's logo on NBA jerseys". The Verge. Archived from the original on October 14, 2023. Retrieved October 14, 2023.
  23. ^ Fischer, Sara. "Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner". Axios. Archived from the original on October 15, 2023. Retrieved October 14, 2023.
  24. ^ Horetski, Dylan (February 12, 2024). "MrBeast unveils huge Feastables changes after 'Deez Nutz' copyright dispute". Dexerto. Retrieved February 14, 2024.
  25. ^ Limited, Loblaw Companies. "Biggest Drop to Hit Canadian Snack Scene Happening at Loblaw". www.newswire.ca. Retrieved April 14, 2024. {{cite web}}: |last= has generic name (help)
  26. ^ "Youtuber med 250 millioner følgere lancerer chokolade i Danmark - TV 2". April 29, 2024.
  27. ^ "Har 250 mio. Følgere: Nu lancerer han hypet produkt i Danmark". April 29, 2024.
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