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Fiverr

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Fiverr International Ltd.
Fiverr Logo 09.2020.svg
Type of site
Marketplace
Available inEnglish, Spanish, French, Dutch, Portuguese, Italian, German
Traded asNYSEFVRR
HeadquartersTel Aviv, Israel
Area servedWorldwide
Founder(s)
IndustryOnline marketplace
Freelance Marketplace
Online outsourcing
URLfiverr.com
CommercialYes
RegistrationRequired
Launched1 February 2010; 12 years ago (2010-02-01)
Current statusActive

Fiverr (Hebrew: פיברר) is an Israeli online marketplace for freelance services.[1] Fiverr serves to allow listing and applying for small one-off jobs, or gigs, online. Jobs listed on the platform are diverse and range from "get a well-designed business card" to "help with HTML, JavaScript, CSS, and jQuery".[2] Fiverr is a company built on the model of listing temporary work positions. Freelancers work in a variety of workplaces, ranging from home to office.[3] Fiverr serves as e-commerce platform to freelancers and companies to sell their services by using their gigs. The pricing of Gigs depends on how much a seller earns per completed task.[4]

History

Fiverr's former headquarters in Tel Aviv

Fiverr was founded by Micha Kaufman and Shai Wininger. The founders came up with the concept of a marketplace that would provide a two-sided market for people to buy and sell a variety of digital services typically offered by freelance contractors. Services offered on the site include writing, translation, graphic design, video editing and programming.[5] Each service offered is called a "gig". Fiverr's services start at US$5, and can go up to thousands of dollars with gig extras.[6]

The website was launched in February 2010 and by 2012 was hosting over 1.3 million gigs.[7]

In December 2013, Fiverr released their iOS app in the Apple App Store,[8] and in March 2014 the company published their Android app in the Google Play store.[9]

In October 2015, Amazon.com started legal action against 1,114 Fiverr sellers it claims provide fake reviews on the US version of its website. Fiverr did not dispute Amazon's allegations and stated: "As Amazon noted, we have worked closely together to remove services that violate our terms of use, and respond promptly to any reports of inappropriate content."[10] Amazon filed suit after an undercover sting.[11]

In November 2015, Fiverr announced that it had raised US$60 million in a Series D round of funding, led by Square Peg Capital.[12] The round brought their total funding to date to $110 million.[13]

In June 2019, it listed on NYSE.[14] On February 18, 2021, the company reported $189.5 million in revenue for the 2020 fiscal year, a 77% increase from the previous fiscal year ($107.1 million).[15][16]

Acquisitions

In 2017, Fiverr acquired video creation marketplace VeedMe.[17]

In January 2018, AND CO, maker of software for freelancers, was acquired by Fiverr. Then CEO Micha Kaufman said at the time that many of AND CO's capabilities, such as invoicing, are "baked into" the Fiverr marketplace, but "the vast majority of freelancing is happening offline"—and Fiverr wants to enable those offline relationships.[18]

In February 2019, Fiverr acquired premium subscription-based content marketing platform, ClearVoice which was founded in 2014.[19]

In August 2020, Fiverr acquired SLT Consulting, a boutique digital marketing agency specializing in social media marketing, search and SEO, as well as brand and content marketing.[20] The agency built its business using Fiverr.[21]

In February 2021, Fiverr acquired creative talent marketplace Working Not Working.[22]

Criticism

Fiverr has received criticism for advertising very cheap graphic services. At the end of 2014, Fiverr's Facebook page advertisement saying "You're paying too much for design" caused a public outcry.[23] In 2013, Fiverr lifted the five dollar base price and began allowing logo designers, graphic artists, voice over artists and other sellers to charge the base prices they set for themselves.

After a job has been completed, a buyer has the full rights to request for a refund.

In 2017, Fiverr was criticized for advertisements portraying unhealthy living and excesses in work behaviors as ideals to live up to.[24]

Better Business Bureau ratings

In 2018, Fiverr received an "F" rating from the Better Business Bureau, which is the lowest grade that can be given. In 2019, Fiverr received a "B" rating after responding to customer complaints.[25]

See also

References

  1. ^ Ben-David, Ricky. "Israel's Fiverr acquires US online learning company to offer education, training". www.timesofisrael.com. Retrieved 2021-11-05.
  2. ^ Dachis, Adam. "Five Annoying Life Problems You Can Solve for $5 with Fiverr". Lifehacker. Retrieved 9 September 2013.
  3. ^ Leamy, Elisabeth (4 August 2015). "Ways To Earn Money From Home: Services". ABC News. Retrieved 31 October 2015.
  4. ^ "How to Make Money on Fiverr(7 step by step guide to start earning with fiverr)". The Laptop Bucks. 2020-07-17. Retrieved 2020-07-24.
  5. ^ Pfeiffer, Eric (3 April 2012). "How Fiverr.com Is Changing the Creative Economy $5 at a Time". Yahoo News Blog. Retrieved 2012-03-04.
  6. ^ Hoover, Lisa. "Fiverr Outsources Your Small Jobs for $5". Lifehacker. Retrieved 8 March 2010.
  7. ^ Pilon, Mary (16 March 2010). "What Will People Do for $5? Fiverr Lets You Find Out". Wall Street Journal. Retrieved 2011-04-10.
  8. ^ Bilton, Ricardo (10 December 2013). "Fiverr launches its first iOS app to help mobilize the up-and-coming gig economy". Venture Beat. Retrieved 21 April 2014.
  9. ^ Henry, Alan. "Fiverr Brings Its Low-Cost Side-Hustle Marketplace to Android". Lifehacker. Retrieved 14 March 2014.
  10. ^ Aisha Gani: Amazon sues 1,000 'fake reviewers', The Guardian 18 October 2015
  11. ^ Demmitt (16 October 2015). "After undercover sting, Amazon files suit against 1,000 Fiverr users over fake product reviews". geekwire. geekwire.
  12. ^ "Fiverr CEO on Raising $60 Million in Fresh Funding: 'It's a Land Grab Right Now'". TechCrunch. Retrieved 2021-10-04.
  13. ^ Kolodny, Lora (2015-11-11). "Fiverr Pockets $60M to Become Go-To Freelance Marketplace". Dow Jones & Company. Archived from the original on 2016-03-04. Retrieved 5 December 2015.
  14. ^ "Israels Fiverr Lists on NYSE". Jerusalem Post. Retrieved 3 July 2019.
  15. ^ "Fiverr Announces Fourth Quarter and Full Year 2020 Results". Nasdaq. February 18, 2021. Retrieved September 5, 2021.{{cite web}}: CS1 maint: url-status (link)
  16. ^ "Fiverr acquires And Co, maker of software for freelancers". 19 February 2020. Retrieved 9 October 2020.
  17. ^ Tiffany, Kaitlyn (27 June 2017). "Fiverr Launches 'Pro' Tier for Handpicked Freelancers". Techcrunch. Retrieved 17 May 2018. Fiverr has announced its acquisition of Veed.me, a well-established video freelancing site useful mainly for businesses looking to hire videographers to shoot ads locally
  18. ^ Ha, Anthony (24 January 2018). "Fiverr acquires And Co, maker of software for freelancers". Techcrunch. Retrieved 24 January 2018.
  19. ^ Singh, Manish (13 February 2019). "Fiverr acquires content marketing platform ClearVoice". VentureBeat. Retrieved 13 February 2019.
  20. ^ Thony, Sharon Lee (2020-08-05). "Welcome to the Next Chapter of SLT Consulting!". SLT Consulting. Retrieved 2021-02-12.
  21. ^ "Fiverr International Ltd". Apps Run The World. 2020-10-26. Retrieved 2021-02-16.
  22. ^ "Fiverr adds creative muscle with the acquisition of Working Not Working". adage.com. 2021-02-11. Retrieved 2021-02-12.
  23. ^ Hüfner, Daniel (9 August 2014). "Was darf gutes Design noch kosten? Licht und Schatten des Fiverr-Phänomens" [What Else Can Good Design Cost? Lights and Shadows of the Fiverr Phenomenon]. T3N News (in German). Retrieved 26 February 2016.
  24. ^ Pershan, Caleb (23 March 2017). "Tragic Ads Attempt To Glorify Desperate Hell of Gig Economy". SFist. Archived from the original on 25 March 2017. Retrieved 24 March 2017.
  25. ^ "Fiverr, Inc". BBB.org. Better Business Bureau. Retrieved 3 April 2021.

External links