Flanker (perfume)

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In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume.[1] These attributes may be the name, packaging or notes of the existing fragrance.

Examples[edit]

  • Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'Eau d'Issey Florale" in 2011.[1]
  • The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013.[2]
  • Paco Rabanne's highly successful 2008 perfume for men "1 Million" was followed by a perfume for women "Lady Million" in 2010. Its packaging was very similar to the original fragrance.[3]

References[edit]

  1. ^ a b "Upcoming fragrance launches: Issey Miyake, Serge Lutens, Guerlain". The Independent. Independent Print Limited. 26 January 2011. Retrieved 16 October 2013. 
  2. ^ "Jimmy Choo launches fruity/floral flanker of flagship perfume". Yahoo! News Singapore. Yahoo! News. 1 July 2013. Retrieved 16 October 2013. 
  3. ^ "Paco Rabanne launches female flanker to 1 Million bestseller". The Independent. Independent Print Limited. 28 May 2010. Retrieved 17 October 2013.