Florence Sender

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Florence Sender (b. January 25, 1943 – d. October 19, 2012[1]) was an American entrepreneur. She founded or served as a director of a number of companies. Sender taught at the MIT Sloan School of Management and co-founded its MIT Entrepreneurship Center.

Career in business[edit]

Sender founded, directed, or participated in a number of notable business ventures. She was described as a "serial entrepreneur."[2]

Nibbles International[edit]

In 1978, Sender founded Nibbles International, a seller of all-natural cheese spreads and snacks that Sender developed and that were produced and distributed by Beatrice Foods. For her work with Nibbles, she was recognized in 1987 as a runner-up for Inc. magazine's "hottest entrepreneur in America."[3] The French food company Bongrain purchased Nibbles in 1988.[4]

Be Fine Food skincare line[edit]

In 2006, Sender founded Be Fine, a Newton, Massachusetts-based maker of food-based skincare products.[5] Be Fine's line, which is formulated entirely from food products,[6] has been distributed by retailers including CVS Pharmacy, Duane Reade, and Rite Aid.[7] The company has been cited as an example of a green, sustainable enterprise.[7]


Sender was founder and CEO of ClickR, LLC, a 2010 retail start-up that she founded with her husband, Noam Sender.[8] ClickR announced in September 2010 that it would launch a new skincare line in October 2010.[9] Sephora began selling the start-up's products in January 2011.[10] ClickR describes its products as "completely vegan" and designed to avoid irritating sensitive skin.[11] In January 2011, the company announced that actor Cam Gigandet had signed on as a spokesperson for the brand, and characterized him as the "first official male spokesperson for a beauty brand."[11]

Work in education[edit]

From 1989 to 1997, Sender was an Executive Director of the Massachusetts Institute of Technology's Sloan School of Management, where she taught MBA students.[12] Sender also lectured at Tufts University.[13]


  1. ^ Obituary: Florence Sender. Tributes.com
  2. ^ Albion, Mark S. True to Yourself: Leading a Values-Based Business. Berrett-Koehler Publishers. 2006. p. 38. [1]
  3. ^ Richman, Tom. "The Hottest Entrepreneur In America." Inc.. 1 February 1987. [2]
  4. ^ Friedman, Marty. "Spread the word: new varieties of cheese." Dairy Foods. May 1990. [3]
  5. ^ Murphy, Jen. "Farm-fresh Beauty." Food & Wine. September 2008. [4]
  6. ^ "Vegan Beauty Products: 'Be Fine' Skincare Made of Food." Trendhunter Magazine. [5]
  7. ^ a b "Ride the wave of green business, sustainably." ukfast. 11 September 2008. [6]
  8. ^ "Florence Sender’s Latest Start-up Clicks in at $1.5M." citybizlist.com. 17 April 2010. [7]
  9. ^ Press release: "clickR Skin Care Launches Complete Line For Acne and Blemish Prone Youthful Skin." 24 September 2010.[8]
  10. ^ Field, Adrian. "Sephora Launches New 'ClickR' Skin Care Line." Huffington Post.18 January 2011. [9]
  11. ^ a b Press release: "clickR: New Skin Care Collection Clicks with Youthful Skin." 24 September 2010.[10]
  12. ^ Goodison, Donna. "Call it food for the skin: Local co. looks healthy." Boston Herald. 16 March 2007. [11] Archived 2011-07-08 at the Wayback Machine
  13. ^ "Tufts Initiative for Leadership and International Perspective: 1999-2000." Tufts University. [12]