Fresh Games was a game developing label belonging to Eidos Interactive, used from 2002-2004. It was created to allow gamers in Europe and the United States to experience more obscure Japanese titles that were previously only playable by import.[citation needed] It was created to "shine a spotlight" on quirky, niche titles. Kevin Gill, head of the Fresh Games label, said that these titles would receive less attention while under the banner of Eidos Interactive.[1] The company's intention was to create association between it and original, out of the ordinary games. Only five games were released under the label.
