Jump to content

Fresh Start (detergent)

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by I dream of horses (talk | contribs) at 03:37, 15 October 2015 (clean up using AWB). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Fresh Start was the first powdered detergent to come in a plastic bottle. It was also one of the first detergents to be highly concentrated, before all detergents went concentrated.

Fresh Start was a product of the Colgate-Palmolive company and was introduced in the late '70s. In 2005, Colgate-Palmolive sold the North American rights for Fresh Start to Phoenix Brands.[1] The target audience of Fresh Start was mainly active women. Advertisements from that time also depict active women having fun without worrying about laundry.

References

  1. ^ "Colgate To Sell Its North American Laundry Detergent Brands. Form 8-K, Filing Date: 07/12/2005". SECdatabase.com. Retrieved 12 October 2015.


Stub icon

This product article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Fresh_Start_(detergent)&oldid=685812775"