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FullBeauty Brands

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FullBeauty Brands
FormerlyOneStopPlus Group
IndustryOnline retail
Founded1901
Headquarters
New York City
,
US
Area served
Nationwide
Key people
Jim Fogarty, CEO
ProductsPlus size clothing, big and tall clothing
Websitewww.fbbrands.com

FullBeauty Brands Operations, LLC. is an American holding company based in New York City, featuring online and catalog retail brands for plus size women’s apparel, big and tall men’s apparel, and home goods. As of June 2023, the company's CEO is Jim Fogarty.[1]

History

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FullBeauty Brands was founded in 1901 in New York City.[citation needed] In 1924, the company launched its first fashion catalog. In 1941, the mail order business moved to Indiana where the company fulfills catalog and online orders from its fulfillment centers in Indianapolis and Plainfield. In 1999, the company’s call center was opened in El Paso, Texas.[2]

In February 2013, the company was purchased by Charlesbank Capital Partners and Webster Capital. In 2015, the company rebranded itself, it was previously known as OneStopPlus Group.[3]

In October 2015, FullBeauty Brands was acquired by Apax Partners. [4][5]

FullBeauty Brands acquired the Avenue brand from City Chic Collective in June 2024.[6]

Brands

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FullBeauty Brands Operations, LLC. is an umbrella holding company with multiple brands under its label. These include: One Stop Plus, Woman Within, Roaman's, Catherine's, Jessica London, Eloquii, Ellos, Swimsuits For All, Brylane Home, King Size, Full Beauty Outlet, Shoes For All, and Intimates For All.[7][8]

Support for the Body Positive Movement

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Fullbeauty has sought to support the Body Positive Movement in promoting messaging that runs contrary to the trend of using extremely skinny fashion models.[9] In 2015 the company ran a campaign called "OwnYourCurves" which sought to alter consumers' perceptions of size and shape as it related to beauty through the positive portrayal of "plus size" women.[10] Meghan Trainor partnered with the company in the campaign.[10][11]

References

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  1. ^ "FULLBEAUTY Brands, Inc.: Private Company Information - Businessweek". Bloomberg.com. Retrieved 2015-10-10.
  2. ^ "Our History | FULLBEAUTY Brands". Fbbrands.com. 2014-06-20. Retrieved 2015-10-10.
  3. ^ Canada, Hillary (2015-08-18). "Apax Buying Controlling Stake in FullBeauty Brands". Pevc.dowjones.com. Archived from the original on 2016-02-02. Retrieved 2015-10-10.
  4. ^ Dunford, Thomas (2015-10-07). "The Morning Leverage: TPG Closes $2 Billion Real-Estate Fund". Retrieved 2015-12-03.
  5. ^ Idzelis, Christine (12 November 2015). "A Tale of Two Loan Markets". Bloomberg. Retrieved 2015-12-03.
  6. ^ Singh, Prachi (2024-06-19). "FullBeauty acquires US-based plus-size retailer Avenue". FashionUnited. Retrieved 2024-06-22.
  7. ^ "FULLBEAUTY BRANDS, INC. Company Profile". Hoover's. Retrieved 2016-12-09.
  8. ^ Lockwood, Lisa (2016-08-08). "Fullbeauty Brands Launches Ellos as Plus-Size Brand for Online and Catalogue". www.wwd.com. Retrieved 2016-12-09.
  9. ^ Zulch, Meg (27 December 2015). "This Holiday Clothing Ad From Full Beauty Is Ridiculously Body Positive". www.bustle.com. Retrieved 2016-10-11.
  10. ^ a b Reed, Sam (13 October 2015). "Meghan Trainor Fronts Fullbeauty Brands' #Ownyourcurves Campaign". The Hollywood Reporter. Retrieved 2016-10-11.
  11. ^ Vena, Jocelyn (March 25, 2015). "Meghan Trainor Announces Partnership with FullBeauty Brands". Billboard. Retrieved 2016-10-11.
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