Vi-Jon Laboratories

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Vi-Jon Laboratories
Industry Consumer goods
Founded 1908 (1908)
Founder John B. Brunner
Headquarters 8515 Page Ave. St. Louis, MO, 63114 United States Missouri, U.S.
Key people
Gerald G. Bowe, CEO; Randy Veal, CFO; Tim Williams, COO[1]
Products personal care products
Brands Germ-X

Vi-Jon Laboratories is a health and beauty care company that produces both Private Label and brand name products.[2] Headquartered in St. Louis they operate five manufacturing and distribution centers in Missouri and Tennessee. The company's products are supplied nationwide to retailers, such as Kroger, Target, and Walgreens. Vi-Jon was founded as Peroxide Specialty Company in 1908 by John B. Brunner. Vi-Jon has been owned by investment firm Berkshire Partners since 2006.[3] The company markets a line of hand sanitizers in the United States under the brand Germ-X.[4]

In 2006 Procter & Gamble filed a lawsuit against Vi-Jon alleging that Vi-Jon copied the look of Crest Pro-Health mouth wash; the parties settled a few months later, with Vi-Jon agreeing to withdraw its product from the market, to not use bottle designs that are confusingly similar to those of P&G, to not make "compare to Crest Pro-Health" or gingivitis efficacy claims without specific testing to support these claims, and to pay P&G.[5]

In August 2014 Berkshire announced its intention to sell Vi-Jon;[4] as of March 2016 the company had not been sold.[6]


  1. ^ "Vi-Jon, Inc.: CEO and Executives - Businessweek". Retrieved 8 June 2016. 
  2. ^ "Vi-Jon - Private Brand Solutions". Retrieved 8 June 2016. 
  3. ^ "!company_name! - Company Profile from Hoover's". Retrieved 8 June 2016. 
  4. ^ a b Rizzo, Lillian; Tan, Gillian (August 1, 2014). "Personal-Care Products Maker Vi-Jon Is Up for Sale". WSJ. Retrieved June 8, 2016. 
  5. ^ Coombs, W. Timothy (2014). Ongoing Crisis Communication: Planning, Managing, and Responding. SAGE Publications. p. 37. ISBN 9781483322674. 
  6. ^ "33T Vi-Jon Inc.". St. Louis Business Journal. Mar 25, 2016. 

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