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John Gerzema
Gerzema in 2014
EducationOhio State University, Northwestern University
Occupation(s)Business executive, columnist

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll.[1][2] Previously, he was chairman and CEO of WPP Group's BAV Consulting,[3] overseeing the BrandAsset Valuator, a consumer and brand survey.[4] He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America[5] and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.[6]

Book author

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Best Countries: Defining Success and Leadership in the Twenty-First Century

Gerzema co-wrote the ebook Best Countries: Defining Success and Leadership in the Twenty-First Century[7] with David Reibstein, Professor of Marketing at the Wharton School of the University of Pennsylvania.[8] The book explores how countries are assessed as brands based on the proprietary model they built, in partnership with U.S. News, to create the Best Countries Rankings.

The Brand Bubble

Gerzema is the author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (John Wiley & Sons, Oct. 13, 2008), written with Ed Lebar, which documented the $4 trillion overvaluation of brands in companies in contrast to their declining perceptions in the consumer data.

Spend Shift

Gerzema’s book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live (Jossey-Bass, Oct 18, 2010), written with Pulitzer-Prize winner Michael D'Antonio, studied the strategies of companies to adapt to a consumer marketplace focused on ethics, integrity and values in post-recession America. Spend Shift appeared on the "best of" lists of The Wall Street Journal,[9] The Washington Post,[10] Fast Company[11] and the WEEK Magazine.[12] The book became a TED talk, “The Post-Crisis Consumer.”[13]

The Athena Doctrine

Gerzema's book, The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World, also written with D'Antonio, was published in April 2013.[14] The book[15] explores the rise of feminine traits and values in society, leadership, and business. The book is a New York Times and Wall Street Journal best-seller[16][17] as well as a TEDx talk[18][19]

Proceeds from the book benefit the United Nations Foundation’s Girl Up campaign.[20][21]

Columnist

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Gerzema writes regular columns for the Huffington Post,[22] Google Think Quarterly,[23][24] and PSFK.[25][26]

Education

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Gerzema received a bachelor's degree in marketing from Ohio State University in 1983 and his master's degree in Integrated Marketing from the Medill School of Journalism at Northwestern University in 1987.[27] In 2014, Gerzema was inducted into the Medill Hall of Achievement.[28]

Career

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Gerzema worked as an account supervisor at Campbell Mithun from 1987 to 1992, providing account services and brand management to a diverse array of blue-chip marketers.[29] In 1992 Gerzema joined Fallon Worldwide, an international marketing company. While there, he co-founded account planning at Fallon Minneapolis, and was planning director and managing partner of Fallon New York (1997-2000).[30]

In 2004, Gerzema joined Young & Rubicam as chief insights officer, overseeing oversees account planning, research, and analytics.[30] In early 2011, Gerzema became executive chairman of BAV Consulting, a division of Burson Marsteller and the company that is responsible for BrandAsset Valuator, a global brand database and management tool.[4][31] In 2017, Gerzema became CEO of Harris Insights & Analytics (Ref).

He is also a fellow with the Athena Center for Leadership Studies at Barnard College.[32]

Personal

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Gerzema is married and lives in New York with his wife, Mary, an executive at Shiseido,[33] and daughter, Nina.[34]

References

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  1. ^ "Harris Appoints Joint CEOs". Research Live. Archived from the original on December 4, 2020. Retrieved May 19, 2017.
  2. ^ "Harris Announces New Leadership Team". Daily Research News Online. Mr. Web. May 16, 2017. Archived from the original on 12 June 2017. Retrieved 18 May 2017.
  3. ^ "BAV Consulting". Archived from the original on March 26, 2004. Retrieved August 17, 2012.
  4. ^ a b "What We See". BAV Consulting. Archived from the original on April 27, 2012. Retrieved August 17, 2012.
  5. ^ "The Top 100 Thought Leaders in Trustworthy Business 2014". Trust Across America. Archived from the original on June 6, 2014. Retrieved July 28, 2014.
  6. ^ Goodson, Scott (December 17, 2013). "Must-Follow Marketing Minds On Twitter 2014". Forbes. Archived from the original on 28 December 2016. Retrieved 16 May 2017.
  7. ^ Gerzema, John; Reibstein, David. "Best Countries: Defining Success and Leadership in the Twenty-First Century" (PDF). usnews.com. U.S. News & World Report, BAV Consulting, Wharton School. Archived (PDF) from the original on 22 May 2017. Retrieved 16 May 2017.
  8. ^ "David Reibstein". Wharton School. University of Pennsylvania. Archived from the original on 6 July 2017. Retrieved 16 May 2017.
  9. ^ "Book Shelf". Wall Street Journal. October 16, 2010.
  10. ^ "Book World". Washington Post. October 31, 2012. Archived from the original on February 23, 2013. Retrieved August 17, 2012.
  11. ^ "Best Business Books of 2010". Fast Company. Archived from the original on August 18, 2012. Retrieved August 17, 2012.
  12. ^ "JBBiz Authors in the Spotlight". Jossey-Bass. Archived from the original on December 13, 2013. Retrieved December 1, 2010.
  13. ^ "The Post-Crisis Consumer". TED. 19 October 2009. Archived from the original on July 28, 2014. Retrieved July 28, 2014.
  14. ^ "The Athena Doctrine". Archived from the original on April 11, 2021. Retrieved December 17, 2020.
  15. ^ "Ted Gerzema, The Athena Doctrine". KCUR. Archived from the original on September 1, 2012. Retrieved September 1, 2012.
  16. ^ Cowles, Gregory (May 5, 2013). "Best-Sellers". New York Times. Archived from the original on 2016-03-05. Retrieved 2017-03-02.
  17. ^ "est-Selling Books, Week Ended April 21". Wall Street Journal. April 21, 2013.
  18. ^ "The Athena Doctrine: John Gerzema at TEDxKC". YouTube. October 2012. Archived from the original on October 2, 2012. Retrieved October 1, 2012.
  19. ^ "John Gerzema at TedXWomen2012". Archived from the original on November 29, 2012. Retrieved December 1, 2012.
  20. ^ "Thank you note from Hillary Rodham Clinton". 19 May 2013. Archived from the original on 1 July 2013. Retrieved June 27, 2013.
  21. ^ "Events". Harvard Business School Club of New York. Archived from the original on December 16, 2013. Retrieved June 25, 2013.
  22. ^ "John Gerzema". The Huffington Post. Archived from the original on August 11, 2014. Retrieved July 29, 2014.
  23. ^ "Brand Building in a Digital Age with John Gerzema". Think With Google. Archived from the original on 2014-08-10. Retrieved 2014-07-29.
  24. ^ Gerzema, John. "Why You Should Hire E-Lancers". Inc. Archived from the original on August 11, 2014. Retrieved July 29, 2014.
  25. ^ "Author". PSFK. Archived from the original on July 27, 2022. Retrieved July 28, 2014.
  26. ^ Gerzema, John (17 February 2016). "A thought-leader details the powers heading innovation in the 21st century". PSFK. Archived from the original on 27 July 2022. Retrieved 16 May 2017.
  27. ^ Schawbel, Dan (9 October 2010). "Personal Branding, John Gerzema". Archived from the original on 11 October 2010. Retrieved October 9, 2010.
  28. ^ "Medill Hall of Achievement 2014 Inductee". Medill Northwestern University. Northwestern University. Archived from the original on August 10, 2014. Retrieved July 28, 2014.
  29. ^ McClellan, Steve (February 13, 2006). "Revamped Offering Key To UM Turnaround: Gerzema". Ad Week. Archived from the original on April 13, 2014. Retrieved August 17, 2012.
  30. ^ a b "John Gerzema bio". Red Room. Archived from the original on 2013-10-29.
  31. ^ "Y&R creates BAV Group". Mediavataarme. Archived from the original on 28 January 2018. Retrieved 19 May 2017.
  32. ^ "Athena Center for Leadership Studies". Athena Center for Leadership Studies. Archived from the original on July 23, 2014. Retrieved June 26, 2013.
  33. ^ Caldwell, Georgina (February 6, 2017). "Shiseido Americas creates new Senior Vice President of Corporate Media role". Global Cosmetic News. Archived from the original on 27 July 2022. Retrieved 16 May 2017.
  34. ^ "John Gerzema Bio". Miami Ad School. Archived from the original on 2013-10-21.
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