Most recently through Gina Shay's work as producer of DreamWorks' 2016 animated film Trolls, she has expressed owning a position that advocates for generating content that effects positive body images in youth. Gina Shay verbalized this notion at the DreamWorks Animation presentation in Hall H of the 2016 San Diego Comic-Con stating,
"As filmmakers we feel like it's our responsibility to give girls memorable characters that don't make them feel inadequate in body image. My daughter's eleven, she has a really powerful mind and I would rather have her using it to be imaginative instead of obsessing in front of a mirror because all girls are beautiful.[1]"
Shay is divorced from Ralph Bakshi's son. She started her career as a production assistant on Bakshi's 1992 film Cool World. Her son, Miles Bakshi, provided the voice for a character in the DreamWorks Animation's film, The Boss Baby.[2]