"We really wanted to get a big hit on Billy. The problem was finding a balance between his natural jazz style and what was going down in soul music. The Ebony Woman album for Neptune had started getting Billy into a commercial groove and got a lot of favorable reaction from the industry. So for Billy's next album, Goin' East, we extended the concept further. We took in outside influences--the Beatles, the Eastern thing--but we kept it rhythmic and we didn't try to smother Billy. We nearly had a hit with "Magic Carpet Ride" from the album."
Paul's 10:21 live version of "East" appears on the 2011 Legacy CD Golden Gate Groove: The Sound of Philadelphia Live in San Francisco 1973 - a record company event recorded on 27 June 1973 at the Fairmont Hotel. Paul and other PIR acts were backed by MFSB which featured 35 musicians including Leon Huff on organ. Paul's performance of "Me and Mrs. Jones" (8:34) from the event also appears on the album.