Grey pound

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In the United Kingdom, the expression "grey pound" is used in the context of marketing and or retail sources and refers to the purchasing power of elderly people as consumers.[1][2] It is frequently used as a label for movies aimed at an older audience.[3][4][5][6] A similar term exists for LGBT consumers, known as pink money.

The grey pound was estimated to be worth £215 billion.[by whom?][when?][citation needed][needs update]


  1. ^ "Baby boomers helped lift Britain out of recession". This is Money. 7 February 2014.
  2. ^ Cleland, By Gary (21 November 2007). "'Grey pound' set to drive retail spending" – via
  3. ^ "Thompson bemoans 'grey pound' films". 10 April 2014 – via
  4. ^ Cox, David (8 March 2012). "How older viewers are rescuing cinema" – via
  5. ^ Cotter, Lucy (4 January 2013). "Hollywood Sets Its Sights On 'Grey Pound'". London: Sky. Archived from the original on 2 April 2016.
  6. ^ "Rise of the silver-haired screen: Older people take largest share of". The Independent. 24 July 2013.