Gunnar Greve

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Gunnar Greve
DS7 1126.jpg
Photo: Xenia Villafranca
Background information
Birth nameGunnar Greve Pettersen
Born (1982-03-09) March 9, 1982 (age 37)
Bergen, Norway
GenresPop, EDM, R&B, hip hop
Occupation(s)Talent manager, producer, singer, songwriter, record executive
Years active1996 – present
LabelsMER Musikk
Websitewww.mer.as

Gunnar Greve Pettersen (born 9 March 1982), professionally known as Gunnar Greve, is a Norwegian talent manager, producer, singer, songwriter and record executive. Greve is one of the most well-known figures in the Norwegian industry, primarily known for representing a variety of Norwegian and Swedish artists, producers and songwriters. He is the founder and current managing partner of Norwegian full-service music company MER (which he co-founded in 2012), representing artists such as Alan Walker.

Career[edit]

Greve began his career in the music industry in the mid 1990s, when he established the Norwegian hip hop group Spetakkel. The group went on to release two full-length studio albums and two EP's, before reaching their end. Greve went on to pursue his solo career under the moniker Gest, with the release of his solo-debut I Grevens Tid in 2007.

Since then, Greve has filled numerous roles in the Norwegian music industry, primarily known for representing a number of Norwegian and Swedish artists such as Kaveh, Tommy Tee, Lars Vaular, Vinni and Timbuktu. He has also served as a judge on the Norwegian Idol for four seasons.

In late 2012, Greve founded MER, a full-service music company in which he is the managing partner. The company offers management, booking, promotion and label functions.[1]

In 2015, Greve signed 18 year old artist, DJ and producer Alan Walker to 3MER.[2] Walker released his debut single «Faded» (co-written by Gunnar Greve) in late 2015.[3] The single was certified platinum and gold in a total of 23 countries, and entered the Billboard Hot 100.[4]

In June 2016, Walker released his follow-up single "Sing Me to Sleep" (also co-written by Gunnar Greve).[5] In October 2016, Gunnar Greve signed a publishing deal with Sony/ATV Music Publishing / Stellar Songs Ltd.[6]

Today, Greve works actively as an A&R, manager and songwriter for artists, producers and songwriters such as Alan Walker, Paperboys, Mood Melodies and Jesper Borgen.[7]

Short summary[edit]

2001 - 2008[edit]

  • Recording artist with rap group Spetakkel and as a solo artist. Released a total of three albums, two EP's and various compilations/collaborations.

2009 - 2012[edit]

  • Co-founder and artist manager at management company MADE in Bergen, Norway.[8] During this period, Greve represented artists Lars Vaular, Timbuktu, Tommy Tee and Paperboys.

2012 - to date[edit]

Awards and nominations[edit]

2009[edit]

2010[edit]

2011[edit]

2012[edit]

2013[edit]

References[edit]

  1. ^ Studio, Defy. "MER - Om Oss". MER - Om Oss.
  2. ^ Studio, Defy. "MER - Alan Walker". MER - Alan Walker.
  3. ^ "Alan Walker - Faded Lyrics - Musixmatch". musiXmatch.
  4. ^ "Alan Walker".
  5. ^ "Alan Walker - Sing Me To Sleep Lyrics - Musixmatch". musiXmatch.
  6. ^ "SonyATV Music Publishing UK on Instagram: "#regram @timblacksmith #NewSigning alert! Welcome @gunnargreve & @andersfroen to the #SonyATVFamily @stellarsongs 🙌📝🎶"". Instagram.
  7. ^ Studio, Defy. "MER - Management". MER - Management.
  8. ^ http://www.made.no/about.html[permanent dead link]