Established by Premchand in 1930, it had Mahatma Gandhi in its editorial board and continued till 1956, when it was shut down by Amrit Rai, due to financial woes. The magazine was revived in 1986 by Rajendra Yadav, a noted short-story writer and novelist. His daughter Rachana, was bequeathed the ownership, after his death in 2013.
The magazine is currently priced at INR 40 per issue and claims a consistent readership of about twelve thousand readers every month — two and a half thousand annual subscribers plus around nine thousand copies sold through vendors.
Under Yadav's tutelage, Hans has been noted for its promotion of feminist and Dalit writers.
- Kauntia, Nishant. "How the oldest Hindi literary magazine made space for outsiders". The Caravan. Retrieved 7 December 2019.
- Kuldeep Kumar (28 March 2013). "Of Hans and a flight for a cause". The Hindu. Retrieved 27 March 2014.
- Zaidi, Annie. "Journals of resurgence : A deluge of magazines spices up the literary arena in Hindi". frontline.thehindu.com. Retrieved 7 December 2019.
- "Swan's song: Celebrating 25 years of a landmark Hindi literary magazine". Mint. 27 December 2011.
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