Hans Rudi Erdt

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Hans Rudi Erdt
Opelposter.jpg
Erdt advertisement poster for Opel Racing, 1911
Born (1883-03-31)31 March 1883
Benediktbeuern, Bavaria
Died 24 May 1918(1918-05-24) (aged 35)
Berlin
Nationality German
Occupation Graphic designer, lithographer
Known for Sachplakat movement, poster propaganda, advertising

Hans Rudi Erdt (31 March 1883-24 May 1918)[1][2] was a German graphic designer, lithographer and commercial artist known for his contributions to the Sachplakat movement created by Lucian Bernhard.[3][4][5] His work at the prestigious Hollerbaum und Schmidt art printing company along with Edmund Edel, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich and Karl Schulpig[6] make him one of the most important representatives of German poster art between 1906 and 1918.[7][8][9] Erdt has also been recognized for his innovative use of typography in posters.[10]

Life and work[edit]

Born in Benediktbeuern, Bavaria,[11] he trained as a lithographer and became a student of Maximilian Dasio at the Munich School of Applied Arts. He joined Hollerbaum und Schmidt around 1908, becoming part of the "Berlin School",[12] where he created what is considered one of the most enduring examples of Sachplakat, an advertisement for the nascent racing division of the Opel car manufacturer.[8][13] During World War I he created propaganda posters for the German State Film Committee,[14][15][16][17] as well as promotional posters for propaganda films,[18] some of which, like U Boote Heraus! became quite famous at the time.[19][20]

His advertising work varied, from Nivea[21][22] to illustrated weekly newspapers such as Die Woche,[23] tourism and travel events[24] and tobacco companies such as Batschari, Manoli and Mahala Problem (de).[25]

Erdt died in Berlin of tuberculosis at the age of 35.

Gallery[edit]

Advertisements[edit]

World War I film propaganda posters[edit]

Notes[edit]

  1. ^ A few German sources place Erdt's death in different years: Alexander Kauther - 1925; the German National Library - 1924. The most commonly used date is 1918
  2. ^ "ULAN Full Record Display (Getty Research) - Hans Rudi Erdt". Union List of Artist Names. Getty. Retrieved 7 December 2012. 
  3. ^ Consuegra, p. 1924
  4. ^ Vit, p. 11
  5. ^ de Jong, p. 42
  6. ^ Moore, p. 98-99
  7. ^ Meggs, p. 1954
  8. ^ a b Eskilson, p. 112
  9. ^ "Hans Rudi Erdt – Biography". Reference Center for Marxist Studies. Retrieved 7 December 2012. 
  10. ^ Diagram Group, p. 281
  11. ^ Meissner, p. 307
  12. ^ Aynsley, p. 78
  13. ^ Raimes, p. 34
  14. ^ Eskilson, p. 131
  15. ^ Seidman, p. 20
  16. ^ Heyman, p. 91
  17. ^ Ronge, p. 417
  18. ^ "Hans Rudi Erdt: Biography". Spartacus Educational. Retrieved 7 December 2012. 
  19. ^ Welch, p. 131
  20. ^ "U Boote Heraus! [The U-boats Are Out!]". London: Imperial War Museum. Retrieved 7 December 2012. 
  21. ^ Jones, p. 57-8
  22. ^ Tungate, p. 90
  23. ^ Weill, p. 102
  24. ^ Joachim-Felix, p. 991
  25. ^ Aynsley, p. 81

Bibliography[edit]

External links[edit]