He's Just Not That into You

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He's Just Not That into You
He's Just Not That into You cover.jpg
Author Greg Behrendt, Liz Tuccillo
Cover artist Lauren Monchik
Country United States
Language English
Genre Self-improvement
Publisher Simon Spotlight Entertainment
Publication date
Media type Print (Hardcover & Paperback)
Pages 304
ISBN 1-4169-0953-2

He's Just Not That Into You is a self-improvement book written by Greg Behrendt and Liz Tuccillo that was published in 2004 and later adapted into a film by the same name in 2009. It was a New York Times bestseller and was featured on The Oprah Winfrey Show.


The book was inspired by an episode of Sex and the City titled "Pick-A-Little, Talk-A-Little", in which Miranda Hobbes asks Carrie Bradshaw's boyfriend, Jack Berger, to analyze the post-date behavior of a potential love interest. Because the man declined Miranda's invitation to come up to her apartment after the date, stating that he has an early meeting, Berger concludes, "He's just not that into you", adding, "When a guy's really into you, he's coming upstairs, meeting or no meeting."


The book is a new-aged, unique "self-help" guide aimed for single women. The premise of the book, as stated in the title, tells women readers that if a man in whom you are interested is not making the effort to pursue you, he is simply "just not that into you."


A film based on the book was released by New Line Cinema on February 6, 2009. Produced by Flower Films (Drew Barrymore's production company), filming was completed at the end of 2007. The film was released in theaters February 6, 2009.[1] Ken Kwapis directed the film, which featured an all-star cast including Ben Affleck, Jennifer Aniston, Drew Barrymore, Kevin Connolly, Jennifer Connelly, Bradley Cooper, Ginnifer Goodwin, Scarlett Johansson, and Justin Long.[2] Despite receiving mixed reviews from critics, it was a box office success, grossing over $180 million worldwide.

In popular culture[edit]

The book appears in Gilmore Girls episode "Pulp Friction", when Lorelai Gilmore prepares the Dragon Fly Inn's library for her interview and states that all of the good books are gone, leaving her with five copies of He's Just Not That Into You, which she hands an employee to dispose of. The book was also referenced in the movie Zombieland, in season two of Californication and in TV series "Vexed".