Home Hardware (Australia)
Home Timber & Hardware (commonly known as "Home" or "Home Hardware") is Australia's third largest retail hardware chain. It is owned by Metcash.[1] Its main competitors are Mitre 10 and Bunnings Warehouse.
Home is known for its distinctive advertisements with two animated dog mascots: Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet), often making fun or pointing out perceived flaws of another unnamed hardware store — usually implied to be Bunnings. Home calls its catalogues "dogalogues", in reference to Rusty and Sandy.
Home Hardware sells paint, general hardware, power tools and garden products to the DIY market, as well as timber and building products to the builder and trade markets.[2]
The brand was launched in 1993 following the merger of the Homestead and Homesaver brands while in South Australia, they also absorbed a few Lloyds & Banner stores. Stores are independently owned and operated and Home has 327 stores across Australia.[3]
References
- ^ Mitre 10 unhappy over Woolworths Danks deal http://www.theage.com.au/business/mitre-10-unhappy-over-woolworthsdanks-deal-20091111-ia1a.html
- ^ Danks Corporate Retail Brands http://www.danks.com.au/Corporate/inner.aspx?pageID=63&mainID=0
- ^ Peregian Beach Hardware