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HowGood

From Wikipedia, the free encyclopedia
HowGood
Company typePrivate
Founded2007 as Scyve
HeadquartersNew York City, U.S.
Websitewww.howgood.com

HowGood is an American sustainable food rating company based in Brooklyn, New York. It comprises the world's largest database on sustainable food.[1] It develops markets and operates a program in grocery stores designed to provide a sustainability score for food products using up to 60 industry-specific indicators.[2][3]

HowGood was co-founded as "Scryve" by Alexander Gillett and Arthur Gillett in 2007.[4] Starting in 2014, HowGood's food sustainability ratings were made public with their mobile app, available to iPhone and Android users.[5][6] On September 17, 2014, HowGood closed a $2 million round of funding from participating investors including FirstMark Capital, Highline Venture Partners, Serious Change LP, Jake Lodwick and Joanne Wilson.[7]

References

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  1. ^ "Food Rating System HowGood Launches Mobile App". ProgressiveGrocer.
  2. ^ "HowGood App Rates Sustainability Of Food Items". NationSwell.
  3. ^ Anne Kadet (29 May 2015). "Grocery Labels for Do-Gooders". WSJ.
  4. ^ Kate Harrison (30 June 2015). "How Good Is Your Food? These Two Brothers Are Reshaping Sustainable Food, Starting In Aisle One". Forbes.
  5. ^ "This App Rates The Ethics Of Your Groceries, So You Don't Have To Agonize Over Labels". Co.Exist.
  6. ^ "Apps Aim To Guide You On 'Sustainable Food' (Whatever That Means)". NPR.org. 30 October 2014.
  7. ^ Sarah Perez. "HowGood, Now With $2M In Funding, Releases Apps For More Sustainable Grocery Shopping". TechCrunch. AOL.