How We Decide

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How We Decide
How We Decide cover.gif
Hardcover edition
AuthorJonah Lehrer
SubjectDecision making, psychology
PublisherHoughton Mifflin
Publication date
February 9, 2009
Pages302 pp.

How We Decide, is a 2009 book by journalist Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as The Decisive Moment: How the Brain Makes Up Its Mind in the United Kingdom.

On March 1, 2013, following revelations that Lehrer has been caught in numerous falsifications in his œuvre of writings, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review.[1]


Sections/chapters of the book are titled as follows:

  • Introduction
  • The Quarterback in the Pocket
  • The Predictions of Dopamine
  • Fooled by a Feeling
  • The Uses of Reason
  • Choking on Thought
  • The Moral Mind
  • The Brain Is an Argument
  • The Poker Hand
  • Coda

See also[edit]

Similarly themed books include:


  1. ^ "'How We Decide', Jonah Lehrer Book, Being Pulled From Shelves". Huffington Post. 2013-03-01. Archived from the original on March 2, 2013.

External links[edit]