Imagine: How Creativity Works

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Imagine: How Creativity Works
Imagine - How Creativity Works (Jonah Lehrer book).jpg
Hardcover edition
AuthorJonah Lehrer
CountryUnited States
SubjectBrain science, creativity
PublisherHoughton Mifflin
Publication date

Imagine: How Creativity Works is the third non-fiction book by Jonah Lehrer, published in 2012. It explores brain science, and creativity and its social aspects.[1] By July 2012, the book had been recalled by its publisher due to factual inaccuracies.[2]

Fabrication of quotations[edit]

In July 2012, Lehrer acknowledged that he fabricated some quotes attributed to Bob Dylan.[3] Sale of the electronic book as well as physical shipment of the book has been halted.[3]

In an article on August 10, Steve Myers alleged that quotes from magician Teller, of the performance duo Penn and Teller, were fake, after a fan saw a discrepancy in previous quotes from Teller from an article in 2009 in Wired magazine, also by Lehrer.[4] Teller confirmed that the quotes from the Wired article in 2009[5] were accurate, while the ones from Imagine: How Creativity Works were not.

See also[edit]


  1. ^ Lengel, Kerry (March 31, 2012). "'Republic' April book pick: 'Imagine: How Creativity Works'". The Arizona Republic. Retrieved 7 April 2012.
  2. ^ Kellogg, Carolyn (July 30, 2012). "Jonah Lehrer's Bob Dylan quotes lead to resignation". Los Angeles Times. Retrieved 15 August 2012.
  3. ^ a b Associated Press. "Author acknowledges fake Dylan quotes, resigns", omg Yahoo!, July 30, 2012.
  4. ^ Myers, Steve. "Another false quotation found in Jonah Lehrer’s ‘Imagine’" Archived 2014-07-22 at the Wayback Machine, The Poynter Institute, August 10, 2012.
  5. ^ Jonah Lehrer. "Magic and the Brain: Teller Reveals the Neuroscience of Illusion", Wired magazine, April 20, 2009.

External links[edit]