IM Creator

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IM Creator
Private company
Founded2011; 8 years ago (2011)
FounderJonathan Saragossi
HeadquartersNew York, New York
Number of locations
2 (2016)
Area served
BrandsIM Creator, IM XPRS, IM Free, IMNow Design Blog, IXM Mobile Builder
ServicesWebsite builder, Web hosting service, Stock photography
Number of employees
68 (2016)
ParentIM Creator, LTD

IM Creator, or IM, (/ˈm/) is a software and hosting company headquartered in New York City with an office in Tel Aviv, Israel. IM Creator was founded by CEO Jonathan Saragossi in 2011. IM Creator's tools allow individuals and businesses to create and maintain HTML5 websites, blogs and online stores without writing code. All services are bundled, and hosting by IM is mandatory.


IM Creator was founded in early 2011 by chief executive officer (CEO) Jonathan Saragossi, who formerly worked for Wix as the VP of its design team. The company, headquartered in New York City with an office in Tel Aviv, Israel, is backed by angel investors sought out prior to its launch. A few months after inception, IM Creator entered its open beta phase using a platform based on HTML.

Three to five months after open-beta, IM Creator was featured in a news article by The New York Times, CBS News and The Next Web online newspapers.[1][2][3] NY Times revealed that IM Creator claimed to have over 2,000 paying customers and raised over $300,000 from friends and family within its starting months.

A year later the company launched IM Creator Mobile Website Builder (branded as IXM), and in 2014, IM Free—a curated collection of free resources, all for commercial use.

In 2015, IM Creator introduced its latest platform—IM XPRS—along its older website builder now commonly referred to as IM Creator Classic, or simply, IM Creator. The differences between the two sitebuilders is the site creation process, and that its latest platform allows for the creation of responsive websites using flat UI. Existing sites built in IM Creator Classic continue to be supported, but all new customers are directed to the new platform. The company also launched IM Self, an XPRS-compatible blog creator for mobile devices.

Industry competitors[edit]

IM Creator's primary competitors in the website publishing industry include WordPress, Squarespace, WebStarts, Weebly and among others. Some of these competitors make services such as templates, hosting and domain registration available separately or in partial bundles.


  1. ^ BARBIERRI, CODY (October 4, 2011). "IM Creator Design Tool Makes Everyone a Web Developer". New York Times Company. Retrieved 16 February 2014.
  2. ^ "Build a Slick Business Website for Free (No Experience Required)". CBS News. Retrieved 13 January 2014.
  3. ^ "IM Creator takes on Squarespace with an easy way to build beautiful websites in your browser". The Next Web. Retrieved 13 January 2014.

External links[edit]