I Can't Believe It's Yogurt!
Company type | Franchise |
---|---|
Industry | Restaurant |
Founded | Dallas, Texas |
Headquarters | Markham, Ontario, Canada |
Products | Frozen yogurt |
Parent | Yogen Früz |
Website | icbiy.com |
I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.
History
I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In the mid-eighties, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".[2]
In 1991, an I Can't Believe It's Yogurt location in Austin, Texas, was the site of the unsolved murder of four teenage girls.
I Can't Believe It's Yogurt was acquired by Yogen Früz[3] in 1996.
References
Footnotes
- ^ Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas" (reprint). Dairy Foods. Retrieved November 16, 2008.
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- ^ Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
- ^ "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com.
External links