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Industry Memorabilia
Founded 1999 (1999)
Founder James Freedman
Headquarters London, England, United Kingdom
Area served
Key people
Edward Freedman
Daniel Jamieson
Parent Marka Holding
Website www.icons.com

Icons.com is an online retailer of authentic signed sports memorabilia based in Kentish Town, London. The website was launched in 1999 initially as the leading portal for the personal websites of the world’s top footballers. Since late 2008 it has sold merchandise and memorabilia signed by the likes of Lionel Messi, Cristiano Ronaldo, Neymar Jr, Gareth Bale, Luis Suarez, Sergio Aguero, Steven Gerrard, Wayne Rooney, Paolo Maldini, Diego Maradona, Pelé and Eric Cantona.

In 2010, Icons Shop Limited were awarded the world’s first football memorabilia licence by FIFA. It allowed the website to produce a range of official 2010 FIFA World Cup products. Since then, Icons.com has sold official memorabilia for the 2014 FIFA World Cup, UEFA Champions League, UEFA Europa League, UEFA EURO 2016, The Football Association and Lionel Messi.

In June 2015, Icons Shop Limited sold a majority stake in the company to Marka PJSC and used the investment to purchase the assets of rival business A1 Sporting Memorabilia, thus becoming the world's largest football memorabilia company.[1]


Founded by James Freedman, Icons.com was initially a football website that provided regular diary updates from many of the world's top footballers and also guest interviews from some of the biggest names in the football world. It was the leading portal for footballer websites in the world, housing official personal websites of around 70 players.

Football fans had access to diaries about the inside workings of a football club and their lives as professional footballers, as well as other sections focusing on their biographies and lives off the pitch.

In the past, several high-profile players had used Icons.com to announce major breaking-news stories. For example, Marc Overmars became the first player in history to announce a big-money transfer via his personal website in 2000, when he left Arsenal for Barcelona in a £25 million move.[2] Former Tottenham Hotspur and West Ham United striker Frédéric Kanouté, now with Sevilla, once reported via his Icons website that he was safe and in hiding after he'd received death threats from Mali fans after a disappointing performance for his country.[citation needed] These are just two examples of many where the following day's newspaper headlines were read first on Icons.com.

In late 2008, Icons.com became exclusively focused on selling signed memorabilia from the world's best footballers. Icons.com regularly meets past and present players such as Pele, Diego Maradona, Lionel Messi, Cristiano Ronaldo, Ryan Giggs, Kaká, Cesc Fàbregas, Eric Cantona, and Fernando Torres for signing sessions and sells its signed shirts, boots, and photos direct to the public through the site and exclusively in-store at Harrods.

Icons.com also supplies the prizes for the weekly Sky Sports programme, Revista de la liga.

Official Licences[edit]

Icons.com sells official signed memorabilia under licence for the following organisations, tournaments and footballers:


  1. ^ FC Business (2015-06-26). "Icons Becomes World's Largest Football Memorabilia Company". fcbusiness.co.uk. Retrieved 2017-03-02. 
  2. ^ "Football Stars Hit the Net - Computer Weekly 2001". Computer Weekly. March 8, 2001. Retrieved June 25, 2007. 

External links[edit]