In-Movie Experience

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In-Movie Experience, or IME, is a technology developed by Warner Bros. for Blu-ray and HD DVD. It allows users to watch HD bonus content in real-time while the main feature is playing using picture-in-picture technology. This could include interviews, behind-the-scenes footage, deleted or extended scenes and other making-of material featuring the film's cast and crew. The Dutch movie App is the first movie to use this idea.

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