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Individualization may refer to
- discrimination or perception of the individual within a group or species
- the development of individual traits
- a central concept in the philosophy of C. G. Jung on personal development, under the term individuation.
- in sociology and political theory, a process towards individualism (so in Hans T. Blokland, Georg Simmel, Ferdinand Tönnies)
- in recent sociology (Ulrich Beck and Elisabeth Beck-Gernsheim, Zygmunt Bauman) the consequence of social changes in late modernity, in which individuals are increasingly required to construct their own lives.
- in economics, separate taxation of married couples
- personalization; using technology to accommodate the differences between individuals
- Personalized learning
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