Isilda Pelicano

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Isilda Pelicano
ISILDA PELICANO awarded in 2007 with the prize "Female personality in Fashion'06" by LUX Magazine.jpg
Born Maria Isilda Pelicano Lopes
(1949-12-03) December 3, 1949 (age 68)
Alfaiates, Sabugal Municipality, Portugal
Nationality Portuguese
Education - German Philology (1974) at Lisbon University
- Education by the Art (1983) at Conservatório Nacional
- Interiors Design (1978) at IADE
- Fashion Design (1991) at IADE – Instituto de Artes Visuais, Design e Marketing
- JANS Concept

Isilda Pelicano (born in 1949) is a Portuguese fashion designer based in Lisbon.

She was born in Alfaiates, Sabugal Municipality, Portugal and received her Fashion Design degree from the IADE - Instituto de Artes Visuais, Design e Marketing in Lisbon.

She started her career in 1991 and has presented women’s Collections every season under the brand name Isilda Pelicano since then.[1]

She has also had regular participation in several Fashion Shows such as FILMODA,[2] PORTO DE MODA,[3] PORTUGAL FASHION,[4][5] FASHION BUSINESS ANGOLA.[6][7][8][9][10][11][12]

Through a separate division within her company, Isilda has also carried out significant work in the area of uniforms design.[13][14][15] Clients have included the Portuguese Government Loja do Cidadão,[16][17] Portugal Telecom for the Expo ‘98,[18] UEFA Euro 2004™[19][20][21] and UEFA Euro 2008™.[22][23][24][25][26][27]

In 2013 launched the project JANS Concept, translating a passion for “things” and for “arts” of nature, a cultural and lifestyle brand dedicated to renew the traditions of northern Alentejo.

She was a past winner of the “Smirnoff Fashion Award”[28][29] and is a frequent feature in Portuguese newspapers and magazines. Most recently, Isilda was voted as “Best Female Personality in Fashion – 2006”[30][31][32][33] by readers of popular Portuguese publication Lux Magazine and in 2011 she was awarded a Career Prize “Prémio IADE Carreira 2011”.[34][35][36][37]

ISILDA PELICANO AW 00-01 @ Portugal Fashion


ISILDA PELICANO AW 00-01 @ Portugal Fashion

Early years[edit]

Isilda Pelicano was born in Alfaiates, Portugal, on 3 December 1949. She lives and works in Lisbon.


She holds the following degrees:

  • in German Philology (1974) at Lisbon University
  • In Education by the Art (1983) at Conservatório Nacional
  • In Interiors Design (1978) at IADE – Instituto de Artes Visuais, Design e Marketing
  • In Fashion Design (1991) at IADE – Instituto de Artes Visuais, Design e Marketing


Before enrolling in the world of fashion as a fashion designer, Isilda Pelicano was very active in the education field, between the year of 1979 and 1990.

Her first important work related to fashion was the conception of the uniforms for Volunteer of the Portuguese Oncology Institute, (“Voluntárias do Instituto Português de Oncologia” - IPO) in 1990.

In 1991 her participation in the “Smirnoff Fashion Award”, in Lisbon, as granted Isilda Pelicano her first award in the fashion world, as she won the 1º Prize of the competition. Later she presented a collection in the “International Smirnoff Fashion Award” in Amsterdam.[28][29]

In the same year she also participated in several catwalk shows: Hotel do Luso Fashion Runway, “Novos Criadores” (New Creators) in FIL – International Lisbon Fair - and in Guimarães.

Her first Collection (AW'92-93) was released in 1992 at Expowear/Filmoda.

In 1994 Isilda Pelicano opened the company department for UNIFORMS, responsible for the creation of uniforms to public institutes and companies such as CENTRALCER (SAGRES), ESCOLA SUPERIOR DE ENFERMAGEM DA CRUZ VERMELHA, SOC. REC. DE CAMPO MAIOR (Cafés DELTA), CORO GREGORIANO DE LISBOA, HOSPITAL DA CUF, LOJA DO CIDADÃO,[16][17] among others.[13][14][15]

At that same year she presented her collection Fall-Winter'94-95, at “Opção Mulher” - Filmoda and with the SS'95 Collection, being awarded in the competition “Concurso de Design Industrial” at FIL

Between 1996 and 1997 she participated in some “uniform contests” by invitation, such as PORTUGAL TELECOM, TV CABO, BANCO MELLO, BANCO UNIVERSO, PEUGEOT, BELAS CLUBE DE CAMPO and EXPO’98. She was also invited and chosen to design the dress of the Portuguese Célia Lawson, performer contest in the “EUROVISION Song Contest”. At that period she presented her collection AW’96-97 at ExpoFashion/Filmoda, and participated in fashion shows like PORTUGAL FASHION.[4][5] She also participated in a Portuguese products exhibition promoted by ICEP and INNO at Bruxels.

In 1997 she was awarded with the Design and manufacturing of the Uniform for PORTUGAL TELECOM at EXPO’98.[18]

At the year of the EXPO’98, Isilda Pelicano designed and supplied the official uniforms to PORTUGAL TELECOM to this International Exhibition,[18] the Uniforms to LOJA DO CIDADÃO[16][17] and the new redesigned for CENTRALCER (Sagres) uniforms. Isilda Pelicano also participates in several fashion events that year, such as MOCAP, NEOJOIA, MODACALZADO (Madrid), SELECTIV MODA, PORTO de MODA and PORTUGAL FASHION.

In 1999 she attended several fashion shows like, EXPOCOURO, and PORTO de MODA.[3]

In 2004, Isilda Pelicano won the international competition to design and supply the UEFA official uniforms to the staff of Euro 2004TM. She was among 9 other competitors.[19][20][21]

In 2007, by the second time in a row, she won the international contest to design, produce and deliver the official uniform of the staff of the UEFA European Football Championship (UEFA EURO 2008™.) that took place in Switzerland and Austria.[22][23][24][25][26][27]

In 2011, she was awarded with Career Prize “Prémio IADE Carreira 2011" that distinguishes former students for the excellence of their creative and innovative personality as for their contribution in the field of scientific and academical knowledge and their impact in Portuguese society in the fields of Design, Marketing, Advertising, Photography and Visual Culture.[37]

In 2013 launched the project JANS Concept, translating a passion for “things” and for “arts” of nature, a cultural and lifestyle brand dedicated to renew the traditions of northern Alentejo, that produces superbly crafted clothes – inspired on a traditional Felt appliqué technique – ceramics and cork objects, unique objects with a contemporary design inspired by ancestral knowledge preserving the memory and authenticity of local culture designed in new modern standards diffusing the essence of the brand.



Isilda Pelicano is also known as one of the fashion designers that frequently creates to some of the most important Portuguese celebrities when they attend important events of the Portuguese society. Some of those names includes Célia Lawson during Eurovision – Festival da Canção, Lara Li, Ana Zanatti, Claudia Vieira (SIC/TV - Portuguese Idols 2010, SIC/TV - Portuguese Golden Globes 2010),[38] Sónia Brazão (SIC/TV - Portuguese Golden Globes 2011),[39] and Andreia Rodrigues (SIC/TV - Portuguese Golden Globes 2011).[40][41]

She also conceived a dress to the well known French actress Laetitia Casta.[42][43]

She was invited to dress the world famous doll Barbie and created a costume inspired in Hello Kitty.[44][45]

In 2011 she was invited to participate in "FBA - Fashion Business Angola", representing Portugal.[6][7][8][9][10][11][12]

Isilda Pelicano and her creations appears frequently in Portuguese fashion magazines as a reference in the fashion business.


  • “Smirnoff Fashion Award”, in Lisbon – 1st Prize[28][29]
  • "IPO (Portuguese Oncology Institute) / League Against Cancer - Honourable Mention" (Liga Portuguesa Contra o Cancro - Menção Honrosa)[46][47]
  • Best Portuguese Female Personality in Fashion - 2006[30][31][32][33]
  • Career Prize “Prémio IADE Carreira 2011"[34][35][36][37]


  1. ^ "Isilda Pelicano - Design e Moda, Lda". 
  2. ^ "Filmoda" (in Portuguese). 
  3. ^ a b "Porto de Moda" (in Portuguese). 
  4. ^ a b "Portugal Fashion - Cronologia" (in Portuguese). 
  5. ^ a b "Associação Têxtil e Vestuário de Portugal - Historial Portugal" (in Portuguese). 
  6. ^ a b "SDR Photo - Fashion Business Angola - Isilda Pelicano" (in Portuguese). 
  7. ^ a b "Fashion Business Angola 2010". 
  8. ^ a b "Runway Report: Business of Fashion, Angola". 
  9. ^ a b "Fashion Business Angola". 
  10. ^ a b "Media Launch: Fashion Business Angola". 
  11. ^ a b "Angola hosts fashion, beauty expo ". 
  12. ^ a b "Angola: Nation to Host Fashion, Beauty Expo". 
  13. ^ a b Judas, Miguel (13 December 2007), "A Senhora dos Uniformes" (PDF), Visão (in Portuguese), p. 144 
  14. ^ a b Neves, Rui; Rachinhas, Fátima (10 December 2003), "Estilistas Portugueses Refrescam Imagem das Empresas" (PDF), Jornal de Negócios (in Portuguese), p. 9 
  15. ^ a b Pelicano, Isilda (10 December 2003), "Colecção vs Farda" (PDF), Jornal de Negócios (in Portuguese), p. 9 
  16. ^ a b c "Loja do Cidadão - Transparência na AP" (in Portuguese). 
  17. ^ a b c "Loja do Cidadão - Ajuste Directo" (in Portuguese). 
  18. ^ a b c "Portugal Telecom: de azul e laranja na EXPO '98" (in Portuguese). 
  19. ^ a b "Traje de Cerimónia para a Grande Ocasião" (PDF), UEFA EURO 2004 Newsletter (in Portuguese), pp. 4–5, September 2003 
  20. ^ a b Almeida, Isaura (23 November 2003), "Pelicano Veste Euro 2004" (PDF), Jornal de Noticias Magazine (in Portuguese), pp. 68–72 
  21. ^ a b "Isilda Pelicano vai vestir todos os trabalhadores do Europeu" (in Portuguese). 
  22. ^ a b "Portuguese to design 2008 Uniforms" (PDF), UEFA EURO 2008, 18 November 2005 
  23. ^ a b "Portuguese to design 2008 uniforms". 
  24. ^ a b "Isilda Pelicano has created the official uniforms for UEFA EURO 2008™" (PDF), UEFA EURO 2008 Newsletter, pp. 16–17, 1 January 2006 
  25. ^ a b Queiroz, Inês (18 November 2005), "Entrevista Isilda Pelicano" (PDF), Diário Económico (in Portuguese), p. 3 
  26. ^ a b "Portuguesa desenha uniformes" (in Portuguese). 
  27. ^ a b "As Fardas de Isilda" (PDF) (in Portuguese). 
  28. ^ a b c Bizarro, Fernanda (May 1991), "Estilista Portuguesa Leva New Age a Amesterdão" (PDF), Elle Portugal (in Portuguese), p. 27 
  29. ^ a b c "O Primeiro Curso de Moda no IADE" (PDF) (in Portuguese). 
  30. ^ a b "Eleição Personalidades Femininas 2006" (PDF), Lux (in Portuguese), 8 January 2007 
  31. ^ a b "As Mulheres que Brilharam em 2006" (PDF), Lux (in Portuguese), 29 January 2007 
  32. ^ a b Cáceres Monteiro, Sandra (5 February 2007), "Personalidades Femininas de 2006, Eleitas Pelos Leitores da Lux Partilharam Experiências e Emoções num Animado Almoço em Cascais" (PDF), Lux (in Portuguese) 
  33. ^ a b "E a vencedora é… Isilda Pelicano" (in Portuguese). 
  34. ^ a b "Isilda Pelicano galardoada com o Prémio IADE Carreira" (in Portuguese). 
  35. ^ a b "Isilda Pelicano distinguida com Prémio Carreira" (in Portuguese). 
  36. ^ a b "O IADE está na "Moda"…" (PDF) (in Portuguese). 
  37. ^ a b c "Prémio IADE Carreira" (in Portuguese). 
  38. ^ "Cláudia Vieira deslumbrante" (in Portuguese). pp. 1, 6, 14. 
  39. ^ "Na passadeira vermelha da XVI edição dos Globos de Ouro" (in Portuguese). p. 94. 
  40. ^ "A CARAS Tv na passadeira vermelha da Gala do Ano" (in Portuguese). pp. 1, 6, 14. 
  41. ^ "Na passadeira vermelha da XVI edição dos Globos de Ouro" (in Portuguese). pp. 17, 105. 
  42. ^ "Laetitia Casta Leva para Casa um Vestido de Isilda Pelicano" (PDF), Caras (in Portuguese), 13 May 2000 
  43. ^ Gonçalves, Carlos (13 May 2000), "Laetitia Casta - A Diva em Directo" (PDF), Lux (in Portuguese), p. 30 
  44. ^ "35 ANOS HELLO KITTY - B-Joy leva HELLO KITTY à Moda Lisboa e faz donativo à Ajuda de Berço" (in Portuguese). p. 94. 
  45. ^ "35 ANOS HELLO KITTY" (in Portuguese). p. 94. 
  46. ^ "Comemoração de 25 Anos de Voluntariado Hospitalar Efectivo" (in Portuguese). 
  47. ^ "Comemoração de 25 Anos de Voluntariado Hospitalar Efectivo" (in Portuguese). 

External links[edit]