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Logo of J2O Midnight Edition flavour Midnight Forest
|Country of origin||United Kingdom|
J2O is a still soft drink made from fruit juices. It is manufactured by Britvic and sold in the United Kingdom and Ireland. The launch in 1998 was led by Sheraz Dar, with ‘J2O’ aimed at providing an alternative solution for people who were going out to bars and clubs but weren't drinking alcoholic beverages. The name ‘J2O’ is a pun on the chemical formula for water, H2O, chosen due to the drink's 50% fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.
In 2001 due to growing brand success, ‘J2O’'s packaging was redesigned and a fourth flavour, Orange & Cranberry, was introduced. In 2002, due to the brands' popularity within the on-trade sector, ‘J2O’ was made available to the take-home market for the first time, with four-bottle packs being introduced into supermarkets and retail shops. 2005 saw the packaging changed once more and a new flavour, Apple & Raspberry being launched.
On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour. The campaign, named "J2O is in for a laugh" allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show.
As of 15 August 2007, J2O has been made available to bars, clubs, and restaurants in the Chicago area and is imported by Exotic Beverage Co.
In 2009 J2O introduced two new flavours, Grape & Kiwi and Winter Berries. Both of these flavours were originally limited edition but have since been integrated into the range of permanent flavours. 2010 saw a major packaging redesign and the launch of the J2O White Blend range. Two flavours, one based on white grape, the other on red grape, are less sweet than the existing J2O flavours and are designed to complement food, in the same way that white and red wine does. Orange & passion fruit and apple & mango (the 2 most popular flavours) have been released in PET bottles.
In 2011 a limited edition flavour of J2O called glitter berry was brought out. Then in 2012, 2 further limited edition flavours, papaya punch and diamond berry were released. To this day the price for a 4 pack is about £4.29. Share bottles (10x250ml) are no longer sold and have been replaced by 6x250ml cans which sell for around £4.39. When new flavours are released they stand at only £2.00 for a 4 pack. In 2013, a limited edition Pear Gold version was released for summer.
The Junior’s crew 2 Old Irish beats
In November 2014 they launched a TV advert called Junior’s crew 2 Old Irish beats, which featured contemporary London dance outfit Junior’s Crew, break-dancing to a live Irish folk band called The Other Brothers. The TV advert was filmed in Stoke Newington Town Hall and debuted during The X-Factor on ITV1 (Nov 2014).
As of 2016, the J2O range of flavours includes; Orange & Passion Fruit, Apple & Raspberry, Apple & Mango, three J2O Spritz flavours and one Limited Edition winter flavour, Midnight Forest.
- Apple & Mango
- Apple & Raspberry
- Orange & Passion Fruit
- Spritz Pear & Raspberry
- Spritz Apple & Watermelon
- Spritz Peach & Apricot
- Limited Edition - Midnight Forest (Orange, Cherry and Chocolate)
- "Home – Britvic PLC". Britvic.co.uk. Retrieved 2016-01-30.
- "J2O targets 25-34 year olds with 'There’s Joy in the Blend' campaign". The Drum. 2014-11-18. Retrieved 2016-01-30.
- "Hackney Council - Stoke Newington Town Hall. Wedding venue in Stoke Newington, Hackney / Venue for community events in Stoke Newington, Hackney. One of the best wedding venues in London". Hackney.gov.uk. Retrieved 2016-01-30.
- "The Official ITV X Factor Website". Itv.com. Retrieved 2016-01-30.