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Jacqueline Hernández

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Jacqueline Hernández
Born
Manhattan, New York
EducationB.A., Tufts University
M.B.A., Baruch College
Occupation(s)CEO MediaCo and Founder New Majority Ready
Employer(s)MediaCo Holding and New Majority Ready
Spouse(s)Jack Rico, Managing Partner, New Majority Storytelling
Websitehttps://newmajorityready.com

Jacqueline Hernández (born January 10) is a Hispanic-American multimedia businesswoman specializing in multicultural and youth marketing. Hernandez is the CEO and founder of New Majority Ready,[1] a marketing and content development firm. She is the former CMO of NBCUniversal Hispanic Enterprise[2] and COO of Telemundo Enterprises and mun2.[3] She currently serves as the Interim CEO of MediaCo[4] and is on the board of directors of Victoria's Secret and MediaCo Holding. Before that, Hernández worked across multiple brands and platforms, including as publisher of People en Español, Teen People, and in various leadership roles at Time, Fortune, CNN International, and Combate Americas.[5]

Personal life

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Hernández was born in New York City to Diego and Mercedes Hernández. She attended high school at the Birch Wathen Lenox School in Manhattan and graduated a year ahead of schedule. During that year, she attended Advanced Placement classes at Cornell University in Ithaca, New York. Jacqueline went on to attend Tufts University in Medford, Massachusetts, where she graduated with a B.A. in English and art history in 1988. She later completed graduate studies with an M.B.A. in marketing from Baruch College. She currently lives in New York City with her husband, Jack Rico, a journalist, podcaster and television personality and former host of NBC and Telemundo's Consumer 101[6][7] as well as Managing Partner of New Majority Storytelling, the content development division of the firm.[8]

Professional career

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MediaCo (2024 - Present)

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In April 2024, Jacqueline Hernández was appointed as the Interim CEO of MediaCo,[9] following the acquisition of Estrella Media's network, content, digital, and commercial operations by MediaCo Holding Inc. This move positions MediaCo, which operates marquee urban radio stations HOT 97 and WBLS 107.5 in New York City, as one of the largest multicultural media platforms in the U.S. combining Spanish-language and urban radio content. Hernández is responsible for shaping the company's vision and driving its innovation.[10]

New Majority Ready & New Majority Storytelling (2019 - Present)

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Hernández is the founder and CEO of New Majority Ready,[11] a marketing and content development firm launched in 2019. The company helps businesses and brands adapt their strategies to an evolving multicultural demographic landscape with an approach that includes marketing strategy, brand positioning, creative direction, data analysis, innovative audience strategies, and relevant content creation.[12]

New Majority Storytelling is a division of New Majority Ready that focuses on content development from creators of color. The division is dedicated to bringing unique storytelling genres from diverse voices to the mainstream, aiming to create stories that are both entertaining and thought-provoking, and that help to represent the diversity of the American experience.[13]

Combate Americas (2017 - 2019)

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Hernández joined Combate Americas as president to help drive the company's continued growth and the launch of several events.[14][15] Under her leadership, the company secured distribution deals with DAZN and GOL, as well as a worldwide streaming agreement with Facebook Watch.[16][17] Hernández's contributions were recognized in 2019 when Cynopsis named her one of the Leading Women in Sports.[18]

NBCUniversal (2014 - 2017)

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Hernández was promoted to Chief Marketing Officer for NBCUniversal Hispanic Enterprises and Content, directly reporting to the chairman.[19][20] In this role, she led marketing efforts across NBCU's television, cable, digital, theme parks and film properties to strengthen their reach and engagement with Hispanic audiences. This initiative entailed cross-promotions across all of NBCUniversal's properties, including the Latin Billboard Awards and "VIVA TODAY," a week-long celebration of Hispanic culture on the TODAY Show.[21]

NBCUniversal Telemundo Enterprises (2008 - 2014)

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Jacqueline Hernández assumed the role of Chief Operating Officer at Telemundo Media in April 2008.[22] In this position, she was responsible for overseeing the P&L and running operations for domestic revenue, brand marketing, consumer insights, and branded entertainment.[23] Additionally, she oversaw mun2, Telemundo's cable youth network,[24] and led Telemundo Media's Digital and Emerging Business team to strengthen the network's digital footprint.[25] Hernández worked towards unifying all sales, marketing, and domestic growth platforms for the integrated Telemundo network and its station group.[26] She was instrumental in launching Hispanics at NBCU,[27] a company-wide initiative aimed at integrating Hispanic media more thoroughly into the broader company framework.[28]

In 2012, she led Telemundo's rebranding campaign, "The Power of T,"[29] which aimed to represent the network's audience's dual identity and connection to Latin roots and their contemporary American lifestyle.[30] Telemundo experienced a 19% increase in its national prime-time audience reaching 1.2 million viewers and increasing ad revenue by 20%.[31] Hernández's accomplishments have been recognized with various awards, including being named one of Advertising Age's "100 Most Influential Women in Advertising" [32] and one of Broadcasting & Cable's 2011 Next Wave of Leaders.[33]

People en Español (2004 - 2008)

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In 2004, Hernández was appointed publisher of People en Español's print and digital properties, marking her initial focus on the U.S. Hispanic demographic.[34] The following year, she also took on the role of publisher for Teen People.[35] Under her leadership, People en Español experienced consecutive annual double-digit circulation growth for three years.[36] In March 2007, the publication was included on Adweek's Hot List "10 under 50" for four consecutive years.[37] Hernández also played a pivotal role in the bilingual relaunch of PeopleEnEspañol.com, the magazine's website.[38] As a result of her work during this time, she was named Adweek's "Marketing y Medios" 'Executive of the Year' in 2006,[39] and was recognized as one of Advertising Age's "Women to Watch in 2007.[40]

Turner Broadcasting (2000 -2004)

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Hernández was employed by CNN International in 2000 to oversee the company's international interactive strategy, where she led more than 20 individual country websites, including in-language sites for Latin America (CNNenEspanol.com), Brazil (CNNbrazil.com), and Japan (CNN.co.jp). She was later responsible for managing television and integrated sponsorships on Turner's international media properties, including TNT Latin America and Cartoon Network.[41]

Time Inc. (1996 - 2000)

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In 1996, following prior work at The Boston Globe and The Village Voice, Hernández joined Time Inc., where she was marketing director of Time Inc. Latin America and International.  She received the President's Award for playing a lead role in developing the first bilingual, cross-platform media program reaching audiences across TIME, CNN, CNNenEspañol, and Fortune.[42][43]

Board of directors positions

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VS&Co.

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In 2021, Hernández was appointed to the board of directors of Victoria's Secret & Co.[44] the global retailer specializing in intimate apparel and accessories.[45] VS&Co trades under the ticker symbol “VSCO” on the New York Stock Exchange.[46] In her role as a board member, Hernández serves on the Human Capital and Compensation Committee as well as the Nominating and Governance Committee.[47]

Estrella Media

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Hernández currently serves as a member of the board of directors at Estrella Media,[48] a leading Spanish-language multiplatform media company catering to US Hispanics. In her capacity as a director, she is a member of the Compensation Committee.[49]

Isos Acquisition Corporation

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Hernández held the role of Director at Isos Acquisition Corporation, a special-purpose acquisition company.[50] This special purpose acquisition company facilitated a merger between itself and Bowlero Corp, valuing the combined company at $2.6 billion.[51] Upon the completion of the merger in December 2021, Bowlero became a publicly traded company listed on the NYSE under the ticker symbol “BOWL.”[52]

Awards and honors

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2022: Al Día News “Archetype Award” (Media)[53]

2019: Cynopsis Top Women In Media (Sports)[54]

2017: Fortune's The 50 Most Powerful Latinas of 2017[55]

2016: CableFax's “Most Powerful Women in Cable”[56][57]

2014: The Hollywood Reporter's “Top 25 Latinos in Entertainment[58]

2013: The Hollywood Reporter's “Power 100 Women in Entertainment[59]

2013: CableFax’s “The Top 50 Most Powerful Women in Cable”[60]

2013: Promax BDA's “Brand Builder Awards”[61]

2013: CableFax's “The 100 Cable's Top Power Players”[62]

2013: Multichannel News “Wonder Women”[63]

2012: The Hollywood Reporter's “Power 100 Women in Entertainment”[64]

2012: Advertising Age's “100 Most Influential Women in Advertising”[65]

2011: People en Español Magazine's “25 Mujeres Más Poderosas”[66]

2011: CableFax's “Programming Hall of Fame Inductee”[67]

2011: The Imagen Foundation's “Most Powerful and Influential Latinos in Entertainment”[68]

2011: The Innovator ADColor Award[69]

2009: People en Español Magazine's “25 Mujeres Más Poderosas”[70]

2006: Adweek's Marketing y Medios "Executive of the Year"[71]

2005: Advertising Age's “Top 10 Power Players in Hispanic Media”[72]

References

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  1. ^ Stroud, Court. "Get Ready For The New Multicultural Majority, Say This Media Marketing Startup's Founders". Forbes.
  2. ^ Villafañe, Veronica (May 13, 2014). "Jackie Hernández promoted to CMO at NBCU". Media Moves.
  3. ^ "People en Espanol's Hernandez Departs for Telemundo". Ad Age. April 7, 2008.
  4. ^ Haring, Bruce (April 19, 2024). "MediaCo Holding, Parent Of Hot 97 and WBLS Radio, Acquires Estrella Media's Spanish-Language Operations". Deadline. Retrieved May 1, 2024.
  5. ^ "Jacqueline Hernández is a Latina media titan for all generations". Al Día News.
  6. ^ "Jack Rico Profile". Adobe Express.
  7. ^ "Consumer Reports: Consumer 101 | Consumer Reports TV Show on NBC". Consumer Reports.
  8. ^ "New Majority Ready". New Majority Ready.
  9. ^ Villafañe, Veronica. "MediaCo Buys Estrella Media Content Operations, Hernández Named Interim CEO". Forbes. Retrieved May 1, 2024.
  10. ^ Flint, Jeremy (June 17, 2024). "Up 100% or More in 2024, Is It Too Late to Buy These 3 Stocks?". Investorplace.com.
  11. ^ "New Majority Ready". New Majority Ready.
  12. ^ "COVER | PORTADA". issuu.
  13. ^ "The Changeup: Jackie Hernandez & Jack Rico, New Majority Ready on Apple Podcasts". Apple Podcasts.
  14. ^ Villafañe, Veronica. "How Combate Américas Is Turning Latino Passion For MMA Into A Profitable Sports And Media Franchise". Forbes.
  15. ^ "La nueva presidente Jacqueline Hernández espera cambiar el rumbo de Combate Américas". Baltimore Sun. June 14, 2018.
  16. ^ "Jacqueline Hernández - 2019 Top Women in Media". Cynopsis Media.
  17. ^ Segura, Danny (September 13, 2018). "Combate Americas signs multi-year English streaming deal with DAZN". MMA Fighting.
  18. ^ "2019 Top Women in Media". Cynopsis Media. Retrieved May 16, 2023.
  19. ^ "Jackie Hernandez gets new position as CMO of NBCU Hispanic Enterprises & Content". May 14, 2014.
  20. ^ Villafañe, Veronica (May 13, 2014). "Jackie Hernández promoted to CMO at NBCU". Media Moves.
  21. ^ "TODAY and Telemundo team up for Viva TODAY". TODAY.com. August 28, 2014.
  22. ^ "People en Espanol's Hernandez Departs for Telemundo". Ad Age. April 7, 2008.
  23. ^ "Jacqueline Hernández Telemundo Communications Group, Inc". studylib.net.
  24. ^ Allen, Greg (April 3, 2012). "Media Outlets Adapt To Growing Hispanic Audience". NPR.
  25. ^ "HuffPost". www.huffpost.com.
  26. ^ Reynolds, Mike (April 7, 2008). "Telemundo Taps Jacqueline Hernandez As COO". Multichannel News.
  27. ^ Lewine, Edward (June 22, 2011). "Jackie Hernandez Talks Cross-Promotion At NBCUniversal". Fast Company.
  28. ^ "Jackie Hernández de Telemundo: Hispanics at NBCU nos abre camino al público bilingüe". produ.com (in Spanish). April 8, 2011. Retrieved May 16, 2023.
  29. ^ "Telemundo Media Unleashes "The Power of T" Brand Campaign at 2012 Advertising Week". CNBC. October 1, 2012.
  30. ^ Guthrie, Marisa (May 14, 2012). "Upfronts 2012: Telemundo Doubles Down on Original Programming". The Hollywood Reporter.
  31. ^ "Jacqueline Hernandez: Her Cup runneth over". Crain's New York Business. April 6, 2012.
  32. ^ "Women in Advertising: The Groundbreakers". Ad Age. September 24, 2012.
  33. ^ Baysinger, Tim (June 27, 2011). "Jacqueline Hernández, COO, Telemundo". Broadcasting Cable.
  34. ^ "Accounts and People of Note". The New York Times. March 1, 2004. ISSN 0362-4331.
  35. ^ "Publisher of 'People en Español' Gets Additional Duties". Ad Age. June 17, 2005.
  36. ^ "People en español Increases its Rate Base". August 28, 2006.
  37. ^ "Magazine Hot List 2007: Highlights". www.adweek.com.
  38. ^ "Latino Mags Assert Themselves Online". Ad Age. April 23, 2007.
  39. ^ Ayala, Nancy. "Success: In Any Language". www.adweek.com.
  40. ^ Martinez, Laura (June 1, 2007). "Jacqueline Hernández, Women To Watch, 2007". Ad Age.
  41. ^ "Jacqueline Hernández Telemundo Communications Group, Inc". studylib.net.
  42. ^ "Innovations in Hispanic Marketing" (PDF). November 22, 2006. Archived from the original (PDF) on November 22, 2006.
  43. ^ "Al Día, Magazine Cover". issuu.
  44. ^ Brands, L (June 16, 2021). "L Brands Announces Board of Directors for Standalone Victoria's Secret". GlobeNewswire News Room (Press release).
  45. ^ "About Us".
  46. ^ "VSCO | Victoria's Secret & Co. Profile". MarketWatch. May 16, 2023.
  47. ^ "Board of Directors". Victoria's Secret & Co.
  48. ^ "Estrella Media Announces Addition of Three Independent Members to Its Board of Directors". www.businesswire.com. December 8, 2021.
  49. ^ "The HPScast: Jackie Hernández - CEO & Co-Founder of New Majority Ready on Apple Podcasts". Apple Podcasts.
  50. ^ "Isos Acquisition Corporation - Team - Person Details". www.isosacquisitioncorp.com.
  51. ^ "BOWLERO, WORLD'S LARGEST OWNER AND OPERATOR OF BOWLING CENTERS AND OWNER OF THE PROFESSIONAL BOWLERS ASSOCIATION, TO LIST ON NYSE THROUGH MERGER WITH ISOS ACQUISITION CORPORATION | Bowlero Corporation". www.bowlerocorp.com.
  52. ^ "BOWL Stock Price | Bowlero Corp. Stock Quote (U.S.: NYSE)". MarketWatch. May 16, 2023. Retrieved May 16, 2023.
  53. ^ "The 2022 Al Dia Archetypes". 6abc Philadelphia. October 17, 2022.
  54. ^ "2019 Top Women in Media". Cynopsis Media.
  55. ^ "The 50 Most Powerful Latinas of 2017". Fortune.
  56. ^ "Cablefax Lists 60 Comcast NBCUniversal Employees Among 2016 Most Powerful Women". Comcast Corporation. November 15, 2016.
  57. ^ "Jacqueline Hernández Profile". Cablefax.
  58. ^ Sun, Rebecca; Siegemund-Broka, Austin; Appelo, Tim (October 13, 2014). "Hollywood Reporter Names the Top 25 Latinos in Entertainment". The Hollywood Reporter.
  59. ^ "The Hollywood Reporter's 2013 Women in Entertainment Power 100". The Hollywood Reporter. December 10, 2013.
  60. ^ "Comcast and NBCUniversal's Most Powerful Women: Setting the Pace for Innovation". Comcast Corporation. 2013.
  61. ^ "Top Media Brand Builder Awards". brief.promax.org.
  62. ^ "12. Jacqueline Hernández | Archives". Cablefax. October 1, 2013.
  63. ^ "2013 Previous Honorees | Multichannel News Wonder Women". www.mcnwonderwomen.com.
  64. ^ "THR's Women in Entertainment 2012: Power 100". The Hollywood Reporter. December 5, 2012.
  65. ^ "Women in Advertising: The Groundbreakers". Ad Age. September 24, 2012.
  66. ^ Acevedo, Yesenia (October 10, 2011). "Celebrando Las 25 Más Poderosas". People en Español (in Spanish).
  67. ^ "Diversity Superpower—Jacqueline Hernandez | Programming, Archives". Cablefax. October 27, 2011. Retrieved May 17, 2023.
  68. ^ "Imagen Foundation Unveils Its Most Influential Latinos List (Exclusive)". Reuters. September 23, 2011. Retrieved May 16, 2023.
  69. ^ 2011 ADCOLOR Awards : Jacqueline Hernandez,Telemundo/NBCUniversal - Innovator Honoree
  70. ^ Mangal, Mayra (February 28, 2009). "Las Primeras "Las 25 Mujeres Más Poderosas" de People en Español". People en Español (in Spanish).
  71. ^ Ayala, Nancy. "Success: In Any Language". www.adweek.com.
  72. ^ "10 Top players in U.S. Hispanic media market". Ad Age. January 31, 2005.
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