Jesse James Garrett

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Jesse James Garrett
Jesse-James-Garrett Web2.0-Kongress 2007.jpg
Jesse James Garrett at the Web 2.0 Konferenz 2007
Occupation Academic and Computer scientist

Jesse James Garrett is a user experience designer based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. He first became popular in the web design and development community with the publication of his diagram titled The Elements of User Experience in early 2000 which was later made into a book. In a 2005 paper,[1] Garrett coined the term Ajax to describe the technology behind emerging services like Google Maps and Google Suggest, as well as the resulting user experience which made it possible to eliminate reloading the whole page.[2]


Jesse James Garrett is a co-founder of Adaptive Path, a user experience strategy and design firm, and co-founded the Information Architecture Institute. His essays have appeared in New Architect,[3] Boxes and Arrows,[4] and Digital Web Magazine.[5] Jesse attended the University of Florida.

Garrett authored The Elements of User Experience, a conceptual model of user-centered design first published as a diagram in 2000 and later as a book in 2002. A second edition of the book was published in 2010.[6] Although originally intended for use in web design, the Elements model has since been adopted in other fields such as software development and industrial design.[7] He also created the first[8] standardized notation for interaction design, known as the Visual Vocabulary.[9]

Garrett's works include ia/recon,[10] an essay on the evolution of the information architecture field, and The Nine Pillars of Successful Web Teams,[11] a conceptual model similar to Elements for team structures and processes. Garrett coined the term Ajax in February 2005.[1] Garrett thought of the term[2] when he realized the need for a shorthand term to represent the suite of technologies he was proposing to a client.

In 2008, Garrett designed the Aurora[12] concept for a future Web browser for the Mozilla Corporation. Garrett's closing keynote at the 2009 Information Architecture Summit (IA Summit 2009), known as the "Memphis Plenary"[13] created controversy and debate [14] within the user experience community.

Garrett's project "iWitness" was one of the winners of the John S. and James L. Knight Foundation's 2011 Knight News Challenge media innovation competition.[15]


In May, 2006 Garrett was awarded Wired Magazine's Rave Award[16] in the field of technology.

Personal life[edit]

Jesse James Garrett was born in Ottawa, Canada,[17] and grew up in Florida. He lived in Los Angeles for 5 years before moving to San Francisco in 1999.[18]


  • The Elements of User Experience


External links[edit]