Jodie Cook

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Jodie Cook
Jodie Elizabeth Cole

Birmingham, West Midlands, England

Jodie Cook (born Jodie Elizabeth Cole) is an entrepreneur and author from Birmingham, UK.[1] Cook featured in Forbes’ Europe's 30 Under 30 list of social entrepreneurs in 2017.[2] She is an international powerlifter for Great Britain.[3]

Early life and education[edit]

Cook was born and raised in Birmingham, England. Cook then attended King Edwards VI Five Ways School in Bartley Green,[1] achieving 10 A grades at GCSE,[4] before reading Business Management at the University of Sheffield.[5]


JC Social Media[edit]

Jodie Cook founded JC Social Media, a specialist social media agency, in 2011 the day after[6] completing a year in the National Skills Academy for Social Care graduate scheme.[7] Cook was selected as one of the original twelve ambassadors of the Start-up Loans scheme, as an example of someone who started their business with less than £1000.[8]

In 2016, JC Social Media was shortlisted for a national award for its work with Subaru UK.[9] In November 2017, JC Social Media won the national Chamber of Commerce's "Best use of Social Media" award.[10] Cook also published several books on social media management for business.[11]

In 2021, JC Social Media was acquired by Low&Behold, a marketing agency group.[12]

Clever Tykes[edit]

In 2013, Cook co-founded and co-wrote Clever Tykes, a series of children's storybooks written to inspire enterprising behaviour in primary school children.[13] Cook was invited to discuss the project with the Prime Minister's enterprise advisor Lord Young,[14] and the project was included in a national government report entitled “Enterprise for All” after receiving his endorsement.

In January 2016, support from Lloyds Banking Group enabled the distribution of 24,000 sets of Clever Tykes books to primary schools across the UK.[15]

Writing and podcasts[edit]

In May 2017, Cook recorded her TEDx talk "Creating Useful People" at TEDx Aston University.[16] She delivered the opening keynote at the 2018 NACUE Student Enterprise Conference.[17]

In 2017, Cook was a guest on the BBC Radio 4 programme, "Being bored: the importance of doing nothing"[18] hosted by Phill Jupitus, where she suggested that he solved his problem of never being bored by scheduling boredom in his diary. In 2018 Cook interviewed Jupitus for the Clever Tykes podcast: Creating Useful People,[19] which explores the childhood influences that shape future success. Other guests interviewed on the podcast are Jordan Daykin, Emma Jones MBE, Craig Donaldson, Jessica Ward, and Sara Davies MBE.

In 2018, Cook became a contributing writer for Forbes, on the topic of entrepreneurship.[20]

In 2019, Cook released the book Stop Acting Like You're Going To Live Forever, a collection of 36 articles on the topics of entrepreneurship, happiness and lifestyle design, and its accompanying guided journal.[21]

In 2020, Cook released the book How To Raise Entrepreneurial Kids,[22] published by Rethink Press, and accompanying playbook,[23] with entrepreneur Daniel Priestley.


In May 2014, Cook won the title Birmingham Young Professional of the Year (BYPY) at an event at the International Convention Centre having won the marketing and communications category.[24] Later that year, JC Social Media was awarded best small business at the Midlands' Venus awards, also held at the ICC.[25]

The following year Cook was named the Birmingham Chamber of Commerce's ‘Future Face’ of digital,[26] whilst Cook was also listed in the Drum's 50 under 30 women in tech.[27]

Cook was named a 'rising star' in Computer Weekly's 50 Women in Tech in 2015[28] and named as one of Birmingham's most influential people in the Birmingham Post's Power 250.[29]

Cook, alongside her husband won the regional and national NatWest Great British Entrepreneur Award with the title Entrepreneurs' Champion.[30]

In 2021, Cook released the book Instagram Rules, published by White Lion Publishing. In May 2021 Instagram Rules won Sales & Marketing book of the year at the Business Book Awards.[31]


Cook is a competitive powerlifter, and competed for Great Britain in the 2018 IPF World Championships in Calgary, Canada, in the open 57 kg weight class category.[3] She competed for England in the 2019 Commonwealth Powerlifting Championships,[32] winning the silver medal in the open 57kg weight class category.

Cook won the 2021 English Championships [33] in the 57kg weight class category with a 137.5kg squat, 92.5kg bench press and 180kg deadlift.


  1. ^ a b "Birmingham Living Magazine". Birmingham Living. Retrieved 28 August 2018.
  2. ^ "30 Under 30 Europe 2017: Social Entrepreneurs". Forbes. Retrieved 28 August 2018.
  3. ^ a b "IPF World Powerlifting Championships 2018". International Powerlifting Federation. Retrieved 28 August 2018.
  4. ^ Post, Birmingham (25 August 2005). "Brainy brothers share the honours". birminghampost. Retrieved 10 January 2019.
  5. ^ "Catalyst Magazine". University of Sheffield. Retrieved 28 August 2018.
  6. ^ "BQ Magazine". Business Quarterly. Retrieved 28 August 2018.
  7. ^ "Catalyst Magazine". University of Sheffield. Retrieved 28 August 2018.
  8. ^ "The Independent - business news". The Independent. 19 July 2012. Retrieved 28 August 2018.
  9. ^ "The Social Media Buzz Awards". The Drum. 5 August 2016. Retrieved 28 August 2018.
  10. ^ "Chamber Business Awards". British Chambers of Commerce. Retrieved 28 August 2018.
  11. ^ "Personal Website". Retrieved 28 August 2018.
  12. ^ "Buyout deal for Birmingham agency JC Social Media". Business Live. Retrieved 12 June 2021.
  13. ^ "Clevertykes". Retrieved 28 August 2018.
  14. ^ "Enterprise For All" (PDF). Department for Education. Retrieved 28 August 2018.
  15. ^ "Birmingham Mail". Trinity Mirror. 21 November 2016. Retrieved 28 August 2018.
  16. ^ "TEDx Aston University 2016". TEDx. Retrieved 28 August 2018.
  17. ^ "NACUE Annual Conference". National Association of College and University Entrepreneurs. Retrieved 28 August 2018.
  18. ^ "Being Bored: The Importance of Doing Nothing, Archive on 4 - BBC Radio 4". BBC. Retrieved 5 October 2018.
  19. ^ "Podcast exploring the childhood influences that create successful grown ups - Business Birmingham". Business Birmingham. 14 September 2018. Retrieved 5 October 2018.
  20. ^ "Jodie Cook". Forbes. Retrieved 13 September 2020.
  21. ^ Cook, Jodie. Stop Acting Like You're Going To Live Forever: Guided Journal.
  22. ^ Cook, Jodie. How To Raise Entrepreneurial Kids. ASIN 1781334293.
  23. ^ Cook, Jodie. How To Raise Entrepreneurial Kids: PLAYBOOK.
  24. ^ "Birmingham Post business news". Trinity Mirror. 2 May 2014. Retrieved 28 August 2018.
  25. ^ "JC Social Media". Retrieved 28 August 2018.
  26. ^ "Future Faces". Birmingham Chamber of Commerce. Retrieved 28 August 2018.
  27. ^ "The Drum 50-under-30". The Drum. Retrieved 28 August 2018.
  28. ^ "Rising Stars". Computer Weekly. Retrieved 28 August 2018.
  29. ^ "Birmingham Post Power 250". Trinity Mirror. April 2016. Retrieved 28 August 2018.
  30. ^ "Great British Entrepreneur Awards - 2017 winners". Great British Entrepreneur Awards. Retrieved 28 August 2018.
  31. ^ "Business Book Award Winners 2021". Business Book Awards. Retrieved 12 June 2021.
  32. ^ "2019 Commonwealth Powerlifting Championships". Retrieved 15 December 2019.
  33. ^ "Open Powerlifting Rankings". Retrieved 23 August 2021.