Joel Kocher

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Joel Kocher is an American businessman. He was an employee of Dell for seven years, and eventually became Dell's #2 executive behind Michael Dell, President of Worldwide Marketing, Sales and Service.[1] He developed Dell's initial commercial and government strategy and execution. He left in late 1994, and became President of Artisoft, where he initiated its transformation to a telephony software provider.

In 1996, he left Artisoft to become President of Power Computing, the first Mac clone company. The company successfully filed an IPO in May 1997. Apple refused to renew Power's clone license. Kocher left after the Board refused to sue over this issue.

In January 1998, Kocher joined MicronPC as President. He was promoted to Chairman and CEO in June 1998. The company sold off the unprofitable PC business to Gores Technology Group and subsequently merged with Interland (now During the Clinton Administration, Kocher was one of three industry leaders engaged to advise Vice President Gore and President Clinton on revamping GSA.

Kocher founded Neogenis Labs in 2010, a nutraceutical company based on nitric oxide research with Dr. Nathan Bryan from the University of Texas Institute of Molecular Science. The company offers a line of nitric oxide based products. In 2013, Kocher extended the Neogenis Labs reach into sports nutrition.

Kocher has a B.S. in marketing from the University of Florida. He attended Executive MBA curricula at Stanford Business School and Wharton Business School of Management. He is an avid sailor and adventurer, having recently returned from an Antarctic Expedition. Kocher and his wife AnnMarie are a founding family of the Trinity Episcopal School in Austin, Texas. He and AnnMarie have five sons and one daughter, ranging from 17 to 29.


  1. ^ Burrows, Peter (April 21, 1997). "Power Computing's Power Duo". Business Week. Archived from the original on September 23, 2015. Retrieved May 16, 2014. 

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