John Hegarty (advertising executive)
Sir John Hegarty (1944-[1]) is an advertising executive and a founder of the agency Bartle Bogle Hegarty.
He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973 he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.[2]
He appeared as a "castaway" on the BBC Radio programme Desert Island Discs on 23 June 1991,[3] and was knighted for his services to the advertising and creative industries in 2007.[2]
Awards
- D&AD President's Award for outstanding achievement
- International Clio Award
Bibliography
- Hegarty, John (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
{{cite book}}: Unknown parameter|authormask=ignored (|author-mask=suggested) (help) - Hegarty, John (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.
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References
- ^ VIAF record
- ^ a b "Sir John Hegarty". Retrieved 18 August 2014.
- ^ "Desert Island Discs - Castaway : John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
External links
- Official website
- Meet the Author: Sir John Hegarty on creativity in advertising - BBC video interview
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