|John P. Boden|
|Born||John Peter Boden
1 June 1961
Eton College (1974–79)
|Alma mater||Oriel College, Oxford (1980–83)|
|Notable work||Founder of Boden|
|Net worth||£300 million|
John Peter Boden was born on 1 June 1961. His father was a lieutenant colonel who changed careers to become a farmer. John Boden was educated at Hawtreys preparatory school, then Eton College, and read philosophy, politics, and economics (PPE) at Oriel College, Oxford.
At 16, he edited the menswear section of the 1977 Harpers & Queen Teenage Edition, but Boden's father was "dismissive", calling it a "stupid job".
After leaving university, Boden became a stockbroker with Barclays Merchant Bank, and SG Warburg Securities. spending some time at Wall Street. He was a stockbroker for five years. However, he "loathed" the job, and was "ill-suited – really bad at it". He ceased working as a stockbroker when he received an inheritance from a childless uncle. He dabbled in other jobs, as a publican and teacher in London. Boden enjoyed teaching, though disliked the low salaries.
He founded Boden in 1991, launching his first catalogue featuring pictures drawn by a friend, with eight menswear products available modelled by his friends. In 1992, Boden realised women were a better target for clothes, and launched women's clothing, followed by children's clothing, under the name 'Mini Boden', in 1996. However, it took "at least 10 years" for the finances to settle down due to robbery, and other circumstances; which ultimately led his inheritance to be gone in under three years. The firm is known for its "bright prints".
Boden is married to Sophie, with whom he has three daughters.
- Burrell, Ian (8 November 2013). "Johnnie Boden: Anti-fashion for all the family". The Independent. Archived from the original on 20 January 2014. Retrieved 24 March 2014.
- "Rich List 2015". The Sunday Times. Retrieved 24 March 2014.
- Hope, Katie (24 March 2014). "How Johnnie Boden came to dress the UK's yummy mummies". BBC. Retrieved 24 March 2014.
- Hopper, David; Vallance, Charles (17 March 2013). "Johnnie Boden's fashion brand is the love of his life". The Telegraph. Retrieved 24 March 2014.
- Prynn, Jonathan (13 September 2010). "Go, Johnnie, go Boden is a £500m business success story". The Evening Standard. Retrieved 24 March 2014.
- "The Sunday Times Rich List". The Sunday Times. 21 April 2013. Retrieved 7 April 2014.
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