Johnnie Boden

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John P. Boden
BornJohn Peter Boden[1]
(1961-06-01) 1 June 1961 (age 57)
EducationHawtreys (1969–74)
Eton College (1974–79)
Alma materOriel College, Oxford (1980–83)
Notable workFounder of Boden
Net worth£300 million[2][3]
ChildrenThree girls

John Peter Boden (born 1 June 1961), often shortened to Johnnie Boden,[3] is an entrepreneur and founder of Boden, a catalogue clothing company, in 1991. As of 2014, Boden is worth £300 million.

Early life[edit]

John Peter Boden was born on 1 June 1961[where?]. His father[1] was a lieutenant colonel who changed careers to become a farmer.[1] John Boden was educated at Hawtreys preparatory school, then Eton College, and read philosophy, politics, and economics (PPE) at Oriel College, Oxford.[1]


At 16, he edited the menswear section of the 1977 Harpers & Queen Teenage Edition, but Boden's father was "dismissive", calling it a "stupid job".[4]

After leaving university, Boden became a stockbroker with Barclays Merchant Bank,[4] and SG Warburg Securities.[5] spending some time at Wall Street.[1] He was a stockbroker for five years.[3] However, he "loathed" the job,[3] and was "ill-suited – really bad at it".[4] He ceased working as a stockbroker when he received an inheritance from a childless uncle.[4] He dabbled in other jobs, as a publican and teacher[4] in London.[1] Boden enjoyed teaching, though disliked the low salaries.[4]


He founded Boden in 1991,[3] launching his first catalogue featuring pictures drawn by a friend,[4] with eight menswear products available[3] modelled by his friends.[1] In 1992, Boden realised women were a better target for clothes, and launched women's clothing, followed by children's clothing,[3] under the name 'Mini Boden', in 1996.[4] However, it took "at least 10 years" for the finances to settle down due to robbery, and other circumstances; which ultimately led his inheritance to be gone in under three years.[4] The firm is known for its "bright prints".[3]

His foundation of Boden has enabled Boden to amass a personal fortune of £300mil (2014), placing him at 368 on the Sunday Times Rich List.[6]

Personal life[edit]

Boden is married to Sophie, with whom he has three daughters.[1]


  1. ^ a b c d e f g h Burrell, Ian (8 November 2013). "Johnnie Boden: Anti-fashion for all the family". The Independent. Archived from the original on 20 January 2014. Retrieved 24 March 2014.
  2. ^ "Rich List 2015". The Sunday Times. Retrieved 24 March 2014.
  3. ^ a b c d e f g h Hope, Katie (24 March 2014). "How Johnnie Boden came to dress the UK's yummy mummies". BBC. Retrieved 24 March 2014.
  4. ^ a b c d e f g h i Hopper, David; Vallance, Charles (17 March 2013). "Johnnie Boden's fashion brand is the love of his life". The Telegraph. Retrieved 24 March 2014.
  5. ^ Prynn, Jonathan (13 September 2010). "Go, Johnnie, go Boden is a £500m business success story". The Evening Standard. Retrieved 24 March 2014.
  6. ^ "The Sunday Times Rich List". The Sunday Times. 21 April 2013. Retrieved 7 April 2014.