Joray Fruit Rolls

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A box of variously flavored fruit rolls.

Joray Fruit Rolls are an apricot-based fruit snack produced by Joseph Shalhoub & Son, Inc, founded 1886 by George Shalhoub after immigrating from Lebanon. Joray Fruit Rolls were developed by Louis Shalhoub in the 1970s and have been produced in New York City since then. The fruit roll is actually derivative of the Lebanese confection, armadeen, a thick paste made from dried apricots. To this day, dried apricots are the predominant ingredient in all of the Joray fruit roll ups, and apricot is Joray's most popular flavor. Made from real fruit, these fruit leather products are fat-free and kosher, which makes the fruit snacks a staple among the Jewish community and beyond.

Flavors[edit]

Joray Fruit Rolls currently come in 10 different flavors.

  • Apricot
  • Strawberry
  • Watermelon
  • Cherry
  • Sour Apple
  • Pineapple
  • Grape
  • Fruit Punch
  • Raspberry
  • Sour Plum
  • Orange (discontinued)

Other flavors such as Sour Plum are found at certain times and locations.

References[edit]

http://www.nypress.com/17/41/food/GabriellaGershenson2.cfm

External links[edit]