Juicero
| Private | |
| Founder | Doug Evans |
| Website | juicero |
Juicero is a company that made devices for fruit and vegetable juicing. The company's first product was the Juicero Press, a Wi-Fi connected juicer that uses single-serving packets of chopped fruits and vegetables sold exclusively by the company by subscription. The San Francisco-based firm received $120 million in startup venture capital starting in 2014, from investors including Kleiner Perkins Caufield & Byers and Alphabet Inc.[1] On September 1, 2017, the company announced that it suspended sales of the devices and the packets.[2]
The company was founded in 2013[3] by Doug Evans, who served as CEO until October 2016, when former president of Coca-Cola North America, Jeff Dunn, took over the position. The machine was originally priced at $699 when launched in March 2016,[4] but was dropped to $399 in January 2017, 12 to 18 months ahead of schedule.[5] The packs cost between $5 and $7 apiece[5] with the company claiming each pack has a limited lifespan of about 8 days.[6] Each pack has a QR code that must be scanned and verified by the Internet-connected machine before it can be used.[4] CEO Jeff Dunn claimed this was to prevent packs from being used past their expiration date, and to facilitate food safety recalls.[7] Industrial design for the machine was done by Yves Behar's studio Fuseproject, based in San Francisco.[8]
In 2017, it received criticism when Bloomberg News ran a story showing that the packs could be pressed almost as effectively by hand, without the need for the Juicero Press device.[9] Shortly after, the company defended their product as squeezing packs by hand is messy and not a good user experience and then offered a refund to all customers.[10][11]
Separately, the company filed a complaint in federal court against a competing cold-press juicing device, the Froothie Juisir, for infringing their patent and copying Juicero's trade dress.[12]
See also[edit]
References[edit]
- ^ "Juicero: Juicing boss defends $400 machine". BBC News. 2017-04-21. Retrieved 2017-04-21.
- ^ https://techcrunch.com/2017/09/01/rip-juicero-the-400-venture-backed-juice-machine/
- ^ Heater, Brian. "Juicero loses another member of its founding team". TechCrunch. Retrieved 2017-04-23.
- ^ a b Shontell, Alyson; Carson, Biz (2017-04-20). "What it's like to use the $400 juicer that people are freaking out about". Business Insider. Retrieved 2017-04-21.
- ^ a b "Juicero Slashes Connected Juicer Price from $699 to $399". Fortune. Retrieved 2017-04-21.
- ^ "A Note from Juicero’s New CEO". Juicero. 2017-04-20. Retrieved 2017-04-21.
- ^ Lee, Timothy B. (2017-04-21). "Juicero, the $399 internet-connected juicer, explained". Vox. Retrieved 2017-04-23.
- ^ Tucker, Emma (2016-06-01). "Yves Behar designs Nespresso-style countertop juicer". Dezeen. Retrieved 2017-04-21.
- ^ "Silicon Valley’s $400 Juicer May Be Feeling the Squeeze". Bloomberg.com. 2017-04-19. Retrieved 2017-04-21.
- ^ "Juicero offering refunds to all customers after people realize $400 juicer is totally unnecessary". The Verge. 2017-04-20. Retrieved 2017-04-21.
- ^ Huet, Ellen (2017-04-20). "Juicero Offers All Customers a Refund". Bloomberg.com. Retrieved 2017-04-21.
- ^ Geuss, Megan (2017-04-21). "Juice wars: Juicero has sued another juicer maker for patent infringement". Ars Technica. Retrieved 2017-04-22.
External links[edit]
- RIP Juicero, the $400 venture-backed juice machine
- Official website
- Patent US9493298 B2 - Juicing systems and methods
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