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Industry Property, Transportation, Technology
Founded 2006
Founder Anthony Eskinazi
Headquarters Unit B, Piano Yard, 30a Highgate Road, London, NW5 1NS, London, United Kingdom
Area served
Key people
Anthony Eskinazi
Brands JustPark, ParkatmyHouse, ChargeatmyHouse
Number of employees
Website www.justpark.com

JustPark is a technology platform that matches drivers with parking spaces through its website and mobile application.[1] Previously known as ParkatmyHouse, the company was founded in London in 2006 by Anthony Eskinazi.[2] The service lets drivers book via the app or website, and includes commercial and public car parks, in addition to private parking spaces (similar to other sharing economy services, such as Airbnb) - allowing property owners to make money from their underused spaces by opening them up to drivers looking for parking.[3] The company's slogan is "The Parking App: Find parking in seconds".[4]

As of 2017, the JustPark service was used by over 1.5 million drivers and 20,000 property owners across the UK.[5]


The company was founded by Anthony Eskinazi in September 2006[6] after he experienced parking difficulties while attending a baseball game in San Francisco.[7] In July 2011, ParkatmyHouse raised venture capital from BMW i Ventures, the venture capital arm of BMW.[8] In January 2012, ParkatmyHouse launched a beta version of their website in the US.[9] The company rebranded as JustPark and raised further funding from Index Ventures in 2014.[10] JustPark closed a record-breaking £3.7m equity crowdfunding campaign in 2015 [11]- the same year that the company won Virgin Media Business's 'Pitch To Rich' (or '#VOOM') competition, with Sir Richard Branson on the judging panel.[12] Alex Stephany was the CEO from December 2012 until November 2015.[13] In 2017, JustPark won the Parking Futures category at the British Parking Awards.[14] The company is headquartered in Kentish Town, North London.[15]

Electric vehicle partnership with Transport for London[edit]

In late 2012, ParkatmyHouse formed a partnership with Transport for London, SSE plc and chargepoint manufacturer, Chargemaster, to install free electric vehicle charge points on the driveways of property owners currently renting out their driveways using the website.[16] Once installed, the charge points can be reserved online by third parties using the ParkatmyHouse website.

Rebrand as JustPark and investment from Index Ventures[edit]

In June 2014, ParkatmyHouse rebranded as JustPark.[17] The following month, JustPark announced that it had received investment from Index Ventures.[18]

In December 2014, JustPark was named by Management Today as one of the "Five British startups that came of age in 2014", alongside Just Eat, TransferWise, Funding Circle and CrowdCube.[19]

Equity crowdfunding campaign[edit]

In February 2015, JustPark launched an equity crowdfunding campaign to raise £1 million on major UK platform, CrowdCube.[20] The campaign hit its target in just four days, attracting a record-breaking number of investors, before overfunding to a total of £3.7m.[21]


JustPark's software is available via its website and mobile applications; it is also built into some Minis.[22] As of 2017, JustPark also provides IVR phone payment technology and digital pay-on-foot machines, which have allowed it to enter the local authority parking market [23] - securing contracts as the mobile payments provider for Wrexham County Borough Council[24] and Cornwall Council. The company also provides car park technology to businesses across the property and hospitality sectors, including Marriott, Hilton, Savills and JLL.[25]


Year Award Category Result Ref.
2007 Yahoo! Finds of the year ParkatmyHouse Website Nominated [26]
2010 Smarta 100 most exciting, promising and disruptive businesses in Britain Won [27]
2014 British Parking Awards Parking Technology Commended [28]
2015 British Parking Awards Customer Experience Finalist [29]
2015 British Parking Awards Parking Team of the Year Finalist [30]
2015 NextGen Digital Challenge Awards Sharing Economy Award Won [31]
2015 Virgin Media Business VOOM (Pitch to Rich) Growth category Won [32]
2015 Great British Entrepreneur Awards Entrepreneurial Spark Special Merit Won [33]
2016 Crowdcube App of the Year Won [34]
2016 The Europas - European Tech Startup Awards Best Sharing Economy Startup Nominated [35]
2017 British Parking Awards Parking Futures (Dynamic Pricing) Won [36]
2017 UK Customer Experience Awards Transport and Logistics 2nd [37]
2017 Guardian Small Business Showcase Awards Innovation In Funding Won [38]
2018 The Smart Cities UK Awards Data (Predictive Availability) Won [39]
2018 British Parking Awards Parking Innovation (Predictive Availability) Won [40]


  1. ^ Rory Cellan Jones, "JustPark and the sharing economy" BBC News, 7 August 2014
  2. ^ Rob Sharp, "Park for £10 and make me a millionaire" The Guardian, 8 October 2006
  3. ^ "Helping millions to JustPark". Retrieved 2017-11-14. 
  4. ^ "JustPark". JustPark. Retrieved 2017-02-02. 
  5. ^ Mike Butcher, "JustPark Releases iOS App, Secures Funding From Index Ventures" TechCrunch, 7 August 2014
  6. ^ Rob Sharp, "Park for £10 and make me a millionaire" The Guardian, 8 October 2006
  7. ^ Susanna Kim, "Homeowner Rent out Driveways for Money" ABC News, January 8, 2012
  8. ^ Emma Rowley, "BMW invests in ParkatmyHouse website", The Daily Telegraph, 15 July 2011
  9. ^ Ariel Schwartz, "ParkatmyHouse Lets You Make Money Off Your Empty Driveway" Fast Company, January 2012
  10. ^ Butcher, Mike. "JustPark Releases iOS App, Secures Funding From Index Ventures". TechCrunch. Retrieved 2017-11-14. 
  11. ^ "JustPark secures record £3.7m Crowdcube investment, but founder admits crowdfunding reluctance - Real Business". Real Business. 2015-03-17. Retrieved 2017-11-14. 
  12. ^ "JustPark, Fourex and Kino-mo win Branson's Pitch to Rich - Tech City News". UKTN (formerly Tech City News). 2015-06-26. Retrieved 2017-11-14. 
  13. ^ Interview with Alex Stephany, "ParkatmyHouse.com is a poster child of the sharing economy. Alex Stephany shares some of their big plans.", "Real Business", 14 March 2013
  14. ^ "2017 British Parking Awards Winners". www.britishparkingawards.co.uk. Retrieved 2017-11-14. 
  15. ^ Priya Sankaran and Raja Moussaoui, "Online service links drivers, parking spaces" , CBC, March 15, 2013
  16. ^ Linda Harrison, "How to earn money from electric car drivers", The Daily Telegraph, 28 January 2013
  17. ^ Anthony Eskinazi, "JustPark finds new space" TechCityInsider, 7 August 2014[dead link]
  18. ^ Hunter, Ruthven, "JustPark signs BWM MINI deal and secures Index Ventures backing" GrowthBusiness, 7 August 2014
  19. ^ Jack Torrance, "Five British startups that came of age in 2014" Management Today, 23 December 2014
  20. ^ Sophie Curtis, "JustPark invites users to become shareholders in £1m crowdfunding campaign" The Telegraph, 13 February 2015
  21. ^ Sophie Hobson, "JustPark just crowdfunded £1m in FOUR DAYS. We ask its founder how he did it" London Loves Business, 17 February 2015
  22. ^ Sophie Curtis, "JustPark app helps BMW Mini drivers find a parking space" The Telegraph, 7 August 2014
  23. ^ "JustPark moves into local authority market with Wrexham cont". www.transportxtra.com. Retrieved 2017-11-14. 
  24. ^ "Pay to park in the town centre by using your mobile phone!". Wrexham.com. Retrieved 2017-11-14. 
  25. ^ "ADVICE: Empty car park spaces can help drive additional revenue | Hotel Owner". www.hotelowner.co.uk. Retrieved 2017-11-14. 
  26. ^ "Yahoo launches Finds of the Year 2007". 17 December 2007. 
  27. ^ "Portals Honoured by smarta.com". February 2007. 
  28. ^ "The 2014 British Parking Awards winners". 6 March 2015. 
  29. ^ "British Parking Awards 2015 winners". 6 March 2015. 
  30. ^ "British Parking Awards 2015 winners". 6 March 2015. 
  31. ^ "NextGen Digital Challenge Awards 2015". November 2015. 
  32. ^ "Pitch to Rich 2015 winners crowned". 26 June 2015. 
  33. ^ "Yahoo launches Finds of the Year 2007". November 2015. 
  34. ^ "Crowdcube Awards 2015: The Winners are announced". 8 January 2016. 
  35. ^ "Vote now in The Europas Conference & Awards for European startups". 30 May 2016. 
  36. ^ "Congratulations to the Winners of the British Parking Awards 2017!". 10 March 2017. 
  37. ^ "Finalists announced". 30 May 2016. 
  38. ^ "The Guardian Small Business Showcase awards winners 2016". 8 July 2016. 
  39. ^ "2018 Winners". 1 February 2018. 
  40. ^ "The 2018 Winners!". 9 March 2018. 

External links[edit]