KORA Organics

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KORA Organics
Company typePrivate
Founded2009
HeadquartersMelbourne, Australia
Key people
Miranda Kerr, Founder & Managing Director
Productsorganic skin care products & cosmetics
Websitewww.KORAorganics.com

KORA Organics is a range of 100% Australian-made[1] skincare products offering a blend of natural and certified organic[2] ingredients. KORA Organics was co-founded by Australian-born international supermodel Miranda Kerr with the help of organic chemists, aromatherapists, and formulators from Australia in October 2009[3] and is produced and manufactured in Melbourne, Australia. KORA Organics products are sold in over 400 stores across Australia including leading department store David Jones Limited. Products are also sold internationally on KORA Organics' website and via luxury e-retailer Net-a-Porter.[4]

History

Before she began her modelling career, Miranda Kerr spent 18 months studying nutrition and health psychology at the Academy of Natural Living near Cairns.[5] This interest in healthy living led to her founding KORA Organics to create a range of certified organic skincare products that she herself had always wanted but was unable to find. According to the company, the name KORA Organics is derived from Miranda’s own belief in the connection of the mind, body and spirit to the ‘core’ self.[6]

Awards

KORA Organics and co-founder Miranda Kerr have won a variety of awards in both style and beauty for its skincare line. These awards include:

  • KORA Organics Luxurious Rosehip Body Oil won the 2013 Prix de Marie Claire Beauty Award for Best Body Product (Splurge).[7]
  • KORA Organics was the joint winner of the 2012 InStyle Women of Style Beauty Award, and co-founder Miranda Kerr won the overall Reader's Choice Award.[8]
  • KORA Organics Essential Body Wash won the BellaSugar Australia Beauty Award for Best Body Wash in 2012.[9]
  • KORA Organics Daily Hand Cream was runner up for the ACP Australian Beauty Award for Best Hand Cream in 2012.[10]

Products

Miranda Kerr promoting KORA skin care products (2012)

KORA Organics range of products consists of twenty-one certified organic face and body care products. Key ingredients in the products include Noni Extract whose juices and oils Miranda has been using since her grandmother Anne Kerr introduced her to it when she was 12,[11] Macrobiotic Salts sourced from the Pacific Ocean in Australia, Rose quartz energised water, Rose hip seed oil, Vitamin A, Vitamin C, and Vitamin E. Products are not tested on animals, and twenty of the twenty one products are classified as Vegan.

Products include:

  • Cream Cleanser
  • Foaming Cleanser
  • Balancing Rose Mist
  • Calming Lavender Mist
  • Energising Citrus Mist
  • Hydrating Day and Night Cream
  • Soothing Day and Night Cream
  • Purifying Day and Night Cream
  • Tinted Day Cream
  • Blemish Gel
  • Recovery Eye Gel Cream
  • Hydrating Mask
  • Clay Purifying Mask
  • Exfoliating Cream
  • Age-Defying AHA Exfoliator
  • Luxurious Rosehip Oil
  • Age-Defying Phytox Oil
  • Daily Hand Cream
  • Vitamin Enhanced Lip Balm
  • Enriched Body Lotion
  • Essential Body Wash
  • Balancing Rose Body Wash
  • Calming Lavender Body Wash
  • Energising Citrus Body Wash
  • Body Exfoliator
  • Luxurious Rosehip Body Oil
  • Rejuvenating Foot Balm

Controversy

On 8 September 2014, Glammonitor reported that KORA Organics has some Certified Organic ingredients but it is not Certified as a whole,[12] after laboratories confirmed that KORA Organics Benzyl alcohol is produced from synthetic origin. As of 5 October 2014, Miranda Kerr did not respond to the evidences found by the laboratories.

References

  1. ^ "KORA Organics by Miranda Kerr - The Australian Made Campaign". Australianmade.com.au. Retrieved 8 August 2016.
  2. ^ "List of ECOCERT Greenlife clients". Ap.ecocert.com. Retrieved 8 August 2016.
  3. ^ "Miranda Kerr launches skincare range : Harper's BAZAAR". Harpersbazaar.com.au. 12 October 2009. Retrieved 8 August 2016.
  4. ^ "Shop KORA Organics by Miranda Kerr at". Net-a-porter.com. Retrieved 8 August 2016.
  5. ^ http://www.dailytelegraph.com.au/lifestyle/mirandas-kerr-ching-factor/story-e6frf039-1225784302273
  6. ^ "Miranda Kerr Shows Off Baby Bump In Kora Organic Skincare Line VIDEO (PHOTOS)". Huffingtonpost.com. 25 May 2011. Retrieved 8 August 2016.
  7. ^ Yahoo! | Prix de Marie Claire 2013 Winners’ List[dead link]
  8. ^ Macrae, Sarah (16 May 2012). "Miranda Kerr at the InStyle Women of Style Awards | POPSUGAR Beauty Australia". Popsugar.com.au. Retrieved 8 August 2016.
  9. ^ Macrae, Sarah (18 July 2012). "2012 BellaSugar Australia Beauty Awards: The Winning Body Products | POPSUGAR Beauty Australia". Popsugar.com.au. Retrieved 8 August 2016.
  10. ^ "Content Marketing agency for the Asia-Pacific | BauerWorks | Custom Media Marketing Website" (PDF). Bauermedia.com.hk. Retrieved 8 August 2016.
  11. ^ "Miranda Kerr reveals her supermodel secrets: Tahitian Noni juice and spoonfuls of coconut oil | Daily Mail Online". Dailymail.co.uk. 5 July 2011. Retrieved 8 August 2016.
  12. ^ Glammonitor | KORA Organics Line by Miranda Kerr is Not Organic[dead link]

External links

Wikimedia Commons has media related to Miranda Kerr promotes KORA Organics skincare products.
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