Keep Britain Tidy

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Keep Britain Tidy
Keep Britain Tidy.png
Founded 1960 (as registered charity)
Type Charitable organisation
Registration no. A company limited by guarantee registered in England and Wales number 3496361, Registered charity number: 1071737
  • Elizabeth House, The Pier, Wigan, WN3 4EX
Area served
England and Wales

Keep Britain Tidy is a UK based independent environmental charity (registered in England and Wales No 1071737). The organisation campaigns to reduce litter, improve local places and prevent waste. It has offices in Wigan, Greater Manchester.[1] and London.


1954 Led by its chair, Lady Elisabeth Brunner, the National Federation of Women’s Institutes passes a resolution to 'Keep Britain Tidy'.

1958 For the first time, The Litter Act puts in place an overall law with fines of £10 for people dropping litter.

1960 Keep Britain Tidy registers as a charity and company limited by guarantee.

Tidyman logo

1969 The tidyman logo appears on bins and packaging around the UK.

1970s Public information films and high profile national campaigning, including many popular faces of the day has a marked impact on attitudes towards littering and awareness of the Keep Britain Tidy brand. (ABBA, The Walt Disney Company, David Cassidy, Marc Bolan and Morecambe and Wise).

1971 The Dangerous Litter Act increases maximum fine for dropping litter from £10 to £100.

1977 'Clean for the Queen' campaign launched for the Queen’s Silver Jubilee.

1980s Throughout the 80s the charity continues to deliver high-profile campaigns supported by famous faces such as the Bee Gees, Roland Rat, Terry Wogan, boxer Frank Bruno and comedian and DJ Kenny Everett.

1987 the charity changed its name to Tidy Britain Group.

1987 The charity Waste Watch launches, with an aim to get the UK to reduce, reuse and recycle its waste.

1987 The Blue Flag Award launches across England.

1989 National Spring Clean Day with The Wombles, two million people take part.

1989 People & Places programme launches, the forerunner to the current Keep Britain Tidy Network.

1989 'Real rats' poster campaign is launched

1990 The Environmental Protection Act (1990) defines standards of street cleanliness for the first time.

1990 'Tidy Britain Year' is launched by Prime Minister Margaret Thatcher

1991 First People & Places Awards ceremony, the forerunner to the current Keep Britain Tidy Awards.

1992 Seaside Awards launches.

1994 Eco-Schools launches in UK.

1997 The Green Flag Award launches in England, with awards given to seven parks. Now 1,424 Green Flags fly across the UK..

2000s Many hard-hitting campaigns are delivered through the decade including: 'No, tough and bull' dog fouling campaign (2001), 'Rats cinema ad' (2003), 'While you're Down There' (2005), 'Don't be a Gimp' cinema ad (2005) and 'Dirty Pig' (2008).

2000 Waste Watch campaigning results in establishment of Government backed waste reduction programme.

2001 RiverCare programme launches, followed by BeachCare in 2010 and WatersideCare in 2011.

2002 Tidy Britain Group changes its name to ENCAMS — short for Environmental Campaigns.

2005 The Clean Neighbourhoods and Environment Act (2005) tightens the definition of littering and introduces Fixed Penalty Notices (FPNs).

2008 The Big Tidy Up launches.

In 2009 the charity changed its name back to Keep Britain Tidy and introduced a new logo highlighting the IT within BRITAIN, reading "Keep It Tidy" as well as "Keep Britain Tidy". The "tidyman" logo is still used in public campaigns.

2010 'There’s no such thing as the dog poo fairy' campaign launched.

2011 Charity Waste Watch and Keep Britain Tidy merge.

2011 The Love Where You Live campaign is launched to the public. The campaign logo includes an updated version of the tidy man logo featuring a heart.

2012 Keep Britain Tidy’s supporters showed the world they love where they live by clearing up their local area ahead of the Olympic torch relay passing through.

2013 Cleaning up litter costs taxpayers almost £1 billion a year in England. Keep Britain Tidy highlight this through the “Which side of the fence?” campaign.

2013 Keep Britain Tidy is featured in 'Our Dirty Nation' a BBC One Panorama documentary on litter.

2014 Keep Britain Tidy launches the Litter Prevention Commitment for businesses, as well as the “We’re watching you” dog fouling campaign for land managers.

2014 The Wombles join forces with Keep Britain Tidy again to clean up littered areas, as part of a campaign sponsored by Waitrose.

2015 The charity celebrates 60 years of the 'Keep Britain Tidy' brand by holding a prestigious dinner and awards ceremony for its supporters at Liverpool Cathedral.


Keep Britain Tidy runs a number of programmes in England, including Eco-Schools, Seaside Awards, BeachCare, RiverCare, WatersideCare, LOVEmyBEACH, Keep Britain Tidy Network, Love Parks, Big Tidy Up, Green Flag Award for parks and green spaces and the Blue Flag Award for beaches. Keep Britain Tidy managed Keep Scotland Beautiful, Keep Wales Tidy and Tidy Northern Ireland until 2004, at which point they became independent devolved organisations. The Eco-Schools and Blue Flag programmes in Wales, Northern Ireland, and Scotland are now run independently by these devolved organisations.

See also[edit]


  1. ^ "Contact Us". Retrieved 2012-01-04. 

External links[edit]