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{{other uses|Kellogg (disambiguation)}}
{{merge from|Austin (brand)|discuss=Talk:Kellogg’s#Proposed merge with Austin (brand)|date=April 2014}}
{{Infobox company
| name = Kellogg's
| logo = [[Image:Kellogg's.svg|200px]]
| type = [[Public company|Public]]
| traded_as = {{nyse|K}}<br />[[S&P 500|S&P 500 Component]]
| foundation = February 19, 1906
| founder = [[Will Keith Kellogg]]
| location = [[Battle Creek, Michigan]], United States
| area_served = Worldwide
| key_people = [[James M. Jenness]]<br><small>([[Chairman]])</small><br />[[John A. Bryant (businessman)|John A. Bryant]]<br><small> ([[President]] and [[Chief executive officer|CEO]])</small>
| industry = [[Food processing]]
| products = [[Breakfast cereal|Cereals]]<br />[[Cookie]]s<br />[[Cracker (food)|Cracker]]s<br />[[Toaster pastries]]<br />Cereal bars<br />Fruit-flavored snacks<br />[[Waffles|Frozen waffles]]<br />[[Vegetarian cuisine|Vegetarian foods]]
| revenue = {{nowrap|{{increase}} US$ 14.197 billion <small>(2012)</small><ref name=SOI>{{cite web|url=http://www.sec.gov/cgi-bin/viewer?action=view&cik=55067&accession_number=0001193125-13-075288&xbrl_type=v###|title=10-K 2012, Kellogg Company|publisher=http://www.sec.gov/}}</ref>}}
| operating_income = {{increase}} US$ 1.562 billion <small>(2012)</small><ref name=SOI/>
| net_income = {{decrease}} US$ 960 million <small>(2012)</small><ref name=SOI/>
| assets = {{increase}} US$ 15.184 billion <small>(2012)</small><ref name=SOI/>
| equity = {{increase}} US$ 2.48 billion <small>(2012)</small><ref name=SOI/>
| num_employees = 30,600 <small>(2010)</small>
| homepage = [http://www.kelloggs.com/ www.kelloggs.com]<br>[http://www.kelloggcompany.com/ www.kelloggcompany.com]
}}
'''Kellogg's''' (also '''Kellogg''', '''Kellogg Company''' and '''Kellogg's of Battle Creek''') is an American [[Multinational corporation|multinational]] food manufacturing company headquartered in [[Battle Creek, Michigan]], United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include [[Froot Loops]], [[Corn flakes|Corn Flakes]], [[Frosted Flakes]], [[Rice Krispies]], [[Special K]], [[Cocoa Krispies]], [[Keebler Company|Keebler]], [[Pringles]], [[Pop-Tarts]], [[Kashi (company)|Kashi]], [[Cheez-It]], [[Eggo]], [[Nutri-Grain]], [[Morningstar Farms]], and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."<ref>{{cite web|url=http://www.kelloggcompany.com/en_US/our-vision-purpose.html|title=Kellogg Company website}}</ref>

Kellogg's products are manufactured in 18 countries and marketed in over 180 countries.<ref>{{cite web|url=http://newsroom.kelloggcompany.com/download/K+fact+sheet_FINAL+2+11+14+%282%29.pdf |title=Kellogg Company Fact Sheet (PDF) |publisher=kelloggcompany.com |date= |accessdate=2014-04-24}}</ref> Kellogg's largest factory is at [[Trafford Park]] in [[Greater Manchester|Manchester]], United Kingdom, which is also the location of its European headquarters.<ref name="trafford">{{Cite news |title=Global brand, local values |url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1051202_global_brand_local_values |newspaper=[[Manchester Evening News]] |date=27 May 2008}}</ref> Kellogg's holds a [[Royal Warrant of Appointment (United Kingdom)|Royal Warrant]] from [[Queen Elizabeth II]] and the Prince of Wales.

==History==
[[Image:CornFlakesPackage1906.jpg|thumb|left|First Kellogg's package]]

Kellogg's was founded as the '''Battle Creek Toasted Corn Flake Company''' on February 19, 1906, by [[Will Keith Kellogg]] as an outgrowth of his work with his brother [[John Harvey Kellogg]] at the [[Battle Creek Sanitarium]] following practices based on the [[Seventh-day Adventist Church]]. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

In 1930, the Kellogg Company announced that most of its factories would shift towards 30 hour work weeks, from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until [[World War II]], and continued briefly after the war, although some departments and factories remained locked into 30 hour work weeks until 1980.<ref>{{cite web|author=Jeffrey Kaplan |date=May–June 2008 |url=http://www.orionmagazine.org/index.php/articles/article/2962 |title=The Gospel of Consumption |accessdate=2010-06-25}}</ref> From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International, [[Mrs. Smith's Pies]], [[Eggo]], and Pure Packed Foods;<ref>[http://www.fundinguniverse.com/company-histories/Kellogg-Company-Company-History.html Kellogg Company] FundingUniverse.com. Retrieved on 7-18-09.</ref> however, it was later criticized for not diversifying further like [[General Mills]] and [[Quaker Oats]] were.

[[File:Kellogg World Headquarters (battlecreekcvb) 001.jpg|thumb|Kellogg Company headquarters]]
After underspending its competition in marketing and product development, Kellogg's U.S. market share hit a low 36.7% in 1983. A prominent [[Wall Street]] analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments invigorated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million [[baby boomer]]s rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers age 25 to 49 to eat 26% more cereal than people that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988, and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including [[Crispix]], Raisin Squares, and [[Nutri-Grain]] Biscuits and reached out internationally with [[Just Right]] aimed at [[Australians]] and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors: [[General Mills]], who largely marketed children's cereals, and [[Post Foods|Post]], who had difficulty in the adult cereal market.<ref>Steinbreder,H. John. [http://money.cnn.com/magazines/fortune/fortune_archive/1988/08/29/70950/index.htm HOW KING KELLOGG BEAT THE BLAHS] ''[[Fortune (magazine)|Fortune]]'' (August 29, 1988). Retrieved on 7-18-09.</ref>

In March 2001, Kellogg's made its largest acquisition, the [[Keebler Company]]. Over the years it has also gone on to acquire [[Morningstar Farms]] and [[Kashi Company|Kashi]] divisions or subsidiaries. Kellogg's also owns the [[Bear Naked]], Natural Touch, [[Cheez-It]], Murray, [[Austin (brand)|Austin]], [[Famous Amos]], [[Gardenburger]] (acquired 2007) and Plantation brands. Presently, Kellogg's is a member of the [[World Cocoa Foundation]].

In 2012, Kellogg's became the world's second-largest snack food company (after [[Pepsico]]) by acquiring the [[Pringles]] [[potato crisps]] brand from [[Procter & Gamble]] for $2.7 billion in a cash deal.<ref>{{cite news |url=http://www.reuters.com/article/2012/02/15/us-kellogg-pringles-idUSTRE81E0S620120215 |title=Kellogg to buy Pringles for $2.7 billion |date=February 15, 2012 | work=Reuters}}</ref>

==Products==
{{Expand list|date=August 2010}}
* [[Bear Naked, Inc.]]
* [[Sunshine Biscuits]]
* [[Eggo]]
* [[Famous Amos]]
* [[Fruity Snacks]]
* [[Kashi (company)|Kashi]]
* [[Keebler Company|Keebler]]
* [[Pop-Tarts]]
* [[Pringles]]
* [[Mother's Cookies]]
* [[Murray Cookies]]
* [[Carr's]]
* [[Morningstar Farms]]
* [[Fruit Winders]]

===Cereal===
<!--The items listed are more accurately "products" sold under the Kellogg's brand. Most are trademarked, and some are licensed to Kellogg's by other companies, such as Disney and Non-Disney's Stan Lee's and The Stan Lee Media's Spiderman (Marvel Comics), but all are sold under the Kellogg's brand.-->
[[Image:BlotterKelloggsCornFlakesAdvertizement1910s.jpg|thumb|right|250px|Advertisement, 1910s]]
A list of cereal products produced by Kellogg's, with available varieties:
<div style="-moz-column-count:2; column-count:2;">
* [[All-Bran]]: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada)
* [[Apple Jacks]]
* Apple Jacks Apple vs Cinnamon Limited Edition
* Apple Jacks 72 Flavor Blast (Germany)
* [[Bran Buds]] (New Zealand)
* Bran Flakes
* Woody Woodpecker cereal
* Choco Krispis (Latin America)
* [[Chocos]] (India, Europe)
* Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011.
* [[Mini Swirlz|Cinnabon]]
* [[Mini Swirlz|Cinnamon Mini Buns]]
* Coco Pops Coco Rocks
* Coco Pops Special Edition Challenger Spaceship
* Coco Pops Crunchers
* Coco Pops Mega Munchers
* Coco Pops Moons and Stars
* [[Cocoa Krispies]] ([[Coco Pops]] in Europe, Australia)
* Cocoa Flakes
* [[Corn flakes|Corn Flakes]]
* [[Complete Wheat Bran Flakes]]/Bran Flakes
* [[Corn Pops]]
* [[Country Store (cereal)|Country Store]]
* [[Crispix]]
* Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch
* [[Crunchy Nut]] (formerly Crunchy Nut Cornflakes)
* Crunch Nut Bran
* [[Cruncheroos]] (current only available through food service sales and not retail)
* [[The Walt Disney Company|Disney]] cereals: [[Disney Hunny B's Honey-Graham]], [[Disney Mickey's Magix]], Disney Mud & Bugs, [[Pirates of the Caribbean]], [[Disney Princess]]
* [[Eggo (breakfast cereal)|Eggo]]
* Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight
* [[Froot Loops]]: Froot Loops, Froot Loops {{frac|1|3}} Less Sugar, Marshmallow Froot Loops
* [[Frosted Flakes]] (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes {{frac|1|3}}Kellogg's Cocoa Frosted Flakes,Less Sugar, Tony's Cinnamon Krunchers
* [[Frosted Mini-Wheats]] (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria)
* Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
* [[Fruit 'n Fibre]] (not available in US; not related to the [[Post Cereals|Post cereal]] of the same name sold in the US)
* [[Fruit Roll-Ups#Kelloggs Fruit Winders|Fruit Winders]] (UK)
* Genmai Flakes (Japan)
* Guardian (Australia, NZ, Canada)
* [[Honey Loops]] (formerly Honey Nut Loops)
* [[Honey Smacks]] (US)/Smacks (other markets)
* [[Jif (peanut butter)|Jif Peanut Butter Cereal]] (US only)
* [[Just Right]]: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ)
* Kombos (no longer available in the US)
* [[Krave (cereal)|Krave]] (Discontinued in the UK, US, Italy. Was returned to the European market in 2011, and to the US market in 2012)
* Komplete (Australia)
* Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
* Mini Max
* [[Mini Swirlz]]
* Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant
* [[Mueslix]]: Mueslix with Raisins, Dates & Almonds
* [[Nutri-Grain]]
* Nut Feast
* Oat Bran: [[Cracklin' Oat Bran]]
<!--- see below in discontinued line* Pep! Best remembered as the sponsor of the [[Superman]] [[radio]] serial.--->
* Optivita
* [[Product 19]]
* [[Raisin Bran]]/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)
* [[Raisin Wheats]]
* [[Rice Krispies]]/Rice Bubbles: Rice Krispies, Frosted Rice Krispies ([[Ricicles]] in the UK), Cocoa Rice Krispies, Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Crispies Multi-Grain Shapes
* [[Rocky Mountain Chocolate Factory]] Chocolatey Almond cereal
* [[Scooby-Doo]] cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
* Smart Start: Smart Start, Smart Start Soy Protein Cereal
* [[Smorz]]
* [[Special K]]: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain<!--Different to Sustain found in Australia--> (UK)
* [[Spider-Man]] cereal: Spider-Man Spidey-Berry
* [[SpongeBob SquarePants]] cereal
* [[Start (cereal)|Start]] (UK)
* Strawberry Pops (South Africa)
* Sustain: Sustain, Sustain Selection
* Tresor (Europe)
* Variety
* [[Vector (food)|Vector]] (Canada only)
* Yeast bites with honey
* Yogos (Berry, Mango, Strawberry, 72 Flavor Blast (Germany), Cookies and Cream, Tacos (Mexico))
* Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria<ref>[http://www.kelloggs.at/produkte/language-DE/detail-38074.html Kellogg's Austria]</ref><ref>[http://www.kelloggs.de/produkte/language-FR/detail-38074.html Kellogg's Germany]</ref>
</div>

===Discontinued cereals and foods===
Kellogg provides an online list of discontinued products.<ref>http://www.kelloggs.com/us/products/kelloggs_discontinued.shtml{{dead link|date=June 2014}}</ref>
<div style="-moz-column-count:2; column-count:2;">
* Banana Bubbles
: A banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter.
* Banana Frosted Flakes<ref name="January 26, 2012">[http://jadetora.blogspot.com/2012/01/breakfast-bananas-prissy-pancakes.html "Breakfast Bananas & Prissy Pancakes," ''The mind of a big cat'', http://jadetora.blogspot.com, January 26, 2012]</ref>
* [[Bart Simpson]]'s No Problem-O's and [[Bart Simpson]]'s Eat My Shorts
: Sold in the UK for a limited period
* [[Bart Simpson]] Peanut Butter Chocolate Crunch Cereal<ref name="grub.gunaxin.com">[http://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570 Tropf, Zach, "A Tribute to Discontinued Cereals," grub.gunaxin.com, March 4, 2009]</ref>
* Bigg Mixx cereal<ref name="grub.gunaxin.com"/>
* Buzz Blasts (based on [[Buzz Lightyear]] from the ''[[Toy Story]]'' movies)<ref name="grub.gunaxin.com"/>
* [[C-3PO]]'s cereal: Introduced in 1984 and inspired by the multi-lingual droid from ''[[Star Wars]]'', the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to ''[[Star Wars]],'' the company renamed it Pro-Grain and promoted it with sports-oriented commercials.
* Chocolate Mud & Bugs<ref name="grub.gunaxin.com"/>
* [[Cinnamon Crunch Crispix]]
* [[Cinnamon Mini-Buns]]
* Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled [[Cheerios]] but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young [[Jodie Foster]].<ref>[https://www.youtube.com/watch?v=w5LaNd649kM Kellogg's Cocoa Hoots cereal with Jodie Foster, 1972, YouTube]</ref>
* Coco Pops Strawss
* Complete Oat Bran Flakes
* Concentrate<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=1143 "Kellogg's Concentrate," mrbreakfast.com]</ref>
* Corn Flakes with Instant Bananas<ref name="January 26, 2012"/>
* Corn Soya cereal
* Crunchy Loggs<ref name="grub.gunaxin.com"/>
* Double Dip Crunch<ref name="urlesque.com">[http://www.urlesque.com/2011/03/02/54-vintage-cereals/ Buckholtz, Hillary, "54 Cereals We Loved and Lost – A Tribute," urlesque.com, March 2, 2011]</ref>
* Frosted Krispies
* Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot.
* Golden Crackles
* Golden Oatmeal Crunch (later revised to Golden Crunch)
* Heartwise (which contained [[psyllium]], an Indian-grown grain used as a laxative and cholesterol-reducer)<ref>[http://www.mrbreakfast.com/cereal_ucp_slideshow.asp?id=721&picid=2642 "Heartwise (Kellogg's)," mrbreakfast.com]</ref>
* Homer's Cinnamon Donut Cereal (based on ''[[The Simpsons]]'' TV cartoon)<ref name="grub.gunaxin.com"/>
* Kenmei Rice Bran cereal<ref>[http://www.buzzfeed.com/briangalindo/26-cereals-from-the-90s-you-will-never-eat-again Galindo, Brian, "26 Cereals From The ’90s You’ll Never Be Able To Eat Again," BuzzFeed, buzzfeed.com/briangalindo, May 3, 2013]</ref>
* KOMBOs (orange, strawberry and chocolate flavors)<ref name="grub.gunaxin.com"/><ref name="cbsnews.com">[http://www.cbsnews.com/pictures/breakfast-cereal-mascots-beloved-and-bizarre/17/ "Breakfast cereal mascots: Beloved and bizarre," Sunday Morning, cbsnews.com]</ref>
* [[Kream Krunch]]
* Krumbles cereal:<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=216 "Kellogg's Krumbles," mrbreakfast.com]</ref> Manufactured approximately from the 1920s to the mid 1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.
* Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)<ref name="urlesque.com"/>
* Most
* Mr. T's Muscle Crunch (1983–1985)
* Nut & Honey Crunch<ref name="grub.gunaxin.com"/>
* OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice")<ref>[http://www.fearnet.com/news/list/ten-weirdest-creepiest-breakfast-cereals-ever-made Pruner, Aaron, "Ten of the Weirdest, Creepiest Breakfast Cereals Ever Made," FearNet, fearnet.com/news/list, March 17, 2014]</ref>
* OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear.
* [[Pep Cereal|Pep]]: Best remembered as the sponsor of the [[The Adventures of Superman (radio)|Superman]] [[radio]] serial.
* [[Pokémon]] Cereal: A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto.
* Pop-Tarts Crunch<ref name="urlesque.com"/>
* [[The Powerpuff Girls|Powerpuff Girls]] Cereal
* [[Puffa Puffa Rice]] (late 1960s–early 1970s)
* Raisin Squares<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=306 "Raisin Squares," mrbreakfast.com]</ref>
* Raisins Rice and Rye<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=686 "Kellogg's Raisins Rice & Rye," mrbreakfast.com]</ref>
* Razzle Dazzle Rice Krispies
* Rice Krispies Treats Cereal<ref name="urlesque.com"/>
* Sugar Stars/Stars/All-Stars cereal
* Strawberry Rice Krispies
* Strawberry Splitz
* 3 Point Pops<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=900 "Kellogg's 3 Point Pops," mrbreakfast.com]</ref>
* Tony's Cinnamon Krunchers<ref name="grub.gunaxin.com"/>
* Triple Snack<ref name="cbsnews.com"/>
*YOGOs.
</div>

==Operations==
[[File:Trafford park kelloggs bridge.jpg|thumb|240px|right|The [[Trafford Park]] factory in [[Greater Manchester]], England—Kellogg's European base since 1938.<ref name="trafford"/> The factory produces more [[Kellogg's Corn Flakes|cornflakes]] than any other Kellogg's factory in the world.<ref>{{Cite news |title=Factory |url=http://www.kelloggs.ie/company/recruitment/vacancies/factory.aspx |work=Kellogg's |accessdate=3 August 2011}}</ref>]]

* {{flag|Australia}}:
** [[Pagewood, New South Wales|Pagewood]]<ref>{{cite web |url=http://www.kelloggs.com.au/Home/Company/Careers/tabid/246/Default.aspx |title= Welcome to Careers at Kellogg Australia |publisher=Kellogg (Aust.) Pty. Ltd. |accessdate=25 August 2011}}</ref>
** [[Charmhaven]] (snack and cereal plant closing in 2014.)<ref>{{cite news| url=http://www.cbc.ca/news/business/kellogg-to-close-london-cereal-factory-next-year-1.2458080 |title=Kellogg to close London cereal factory next year | work=CBC News}}</ref>
* {{flag|Belgium}}: [[Zaventem]] & [[Mechelen]] plant
* {{flag|Brazil}}: [[São Paulo]]
* {{flag|Canada}}:
** [[Mississauga, Ontario]] – Canadian head office
** [[Anjou, Quebec]] – Eastern Canada sales office
** [[Calgary, Alberta]] – Western Canada sales office
** [[London, Ontario]] – manufacturers and distributes cereals (including Corn Flakes) in Canada. Set to close at end of 2014,<ref>[http://london.ctvnews.ca/kellogg-s-to-close-their-london-plant-by-the-end-of-2014-1.1582862]</ref>
** [[Belleville, Ontario]] – cereal production plant opened 2009 and upgraded 2011; will take over some operations from London after 2014
* {{flag|China}}: Shanghai – Joint venture with agribusiness and food company Yihai Kerry
* {{flag|France}}: [[Noisy-le-Grand]], Paris<ref>[http://www.kelloggs.fr/fr_FR/contact_us_fr.html Service Conseil Consommateurs Kellogg's<!-- Bot generated title -->]</ref>
* {{flag|Germany}}: [[Bremen]]<ref name=ketl>{{cite web |url=http://www.kelloggs.ie/company/recruitment/vacancies/kellogg-european-headquarters.aspx |title=Kellogg Europe Trading Ltd (KETL) |publisher=Kellogg Company |accessdate=25 August 2011}}</ref>
* {{flag|India}}: [[Mumbai]]
* {{flag|Republic of Ireland}}: Kellogg Europe Trading, [[Swords, Dublin]]<ref name=ketl/>
* {{flag|Italy}}: Rome
* {{flag|Japan}}: [[Shinjuku, Tokyo]]<ref>[http://www.kellogg.co.jp/company/about/index.html Kellogg's Japan]</ref>
* {{flag|Malaysia}}: Bandar Enstek, [[Negeri Sembilan]]<ref>{{cite web|url=http://www.vcpost.com/articles/20688/20140110/kellogg-invest-130m-malaysia-plant-eyes-asia-pacific-expansion.htm|title=Kellogg to invest $130M in Malaysia plant, eyes Asia-Pacific expansion|publisher=Venture Capital Post|date=10 January 2014|accessdate=20 January 2014}}</ref><ref>{{cite web|url=http://www.themalaymailonline.com/money/article/kellogg-to-invest-us130m-in-malaysia|title=Kellogg Company to invest US$130m in Malaysia|publisher=The Malay Mail Online|date=10 January 2014|accessdate=20 January 2014}}</ref>
* {{flag|Mexico}}: [[Querétaro, Querétaro|Querétaro]]
* '''Middle East'''<ref>{{cite web|url=http://www.KelloggsAlarabi.com |title=Home :: Kellogg's |publisher=Kelloggsalarabi.com |date= |accessdate=2012-11-18}}</ref>
** {{flag|Israel}}: [[Lod]]
** {{flag|Saudi Arabia}}: [[Jeddah]]
**{{flag|UAE}}: [[Dubai]]
**{{flag|Kuwait}}: [[Kuwait City]]
**{{flag|Bahrain}}: [[Manama]]
**{{flag|Oman}}: [[Muscat, Oman|Azaiba,Muscat]]
**{{flag|Lebanon}}: [[Beirut]]
**{{flag|Jordan}}: [[Amman]]
**{{flag|Qatar}}: [[Doha]]
**{{flag|Syria}}: [[Damascus]]
**{{flag|Egypt}}: [[Giza]]
**{{flag|Libya}}: [[Tripoli]]
**{{flag|Iran}}: [[Tehran]]
* {{flag|Netherlands}}: [['s-Hertogenbosch|Den Bosch]]<ref>[http://annualreport2007.kelloggcompany.com/24.aspx Kellogg Annual Report 2007 – Kellogg North America Brands<!-- Bot generated title -->]</ref><ref>[http://www.secinfo.com/dsvR3.z1E7.4.htm SEC Info – Kellogg Co – 10-K – For 1/1/05 – EX-21.01<!-- Bot generated title -->]</ref>
* {{flag|Philippines}}: Alaska Milk Corporation<ref>[http://www.alaskamilk.com.ph Alaska Milk Corporation – Kellogg's Cereals is the exclusive distributor in the Philippines]</ref>
* {{flag|Poland}}: [[Kutno]]<ref>http://gosiahill.com/2012/12/06/kelloggs-to-build-a-new-factory-in-poland/</ref>
* {{flag|Portugal}}: [[Lisbon]]
* {{flag|Russia}}: Kellogg Rus LLC<ref name=ketl/>
* {{flag|South Africa}}: [[Springs, Gauteng|Springs]]<ref>{{cite web |url=http://www.kelloggs.co.za/about_sa.aspx|title=Kellogg's South Africa}}</ref>
* {{flag|South Korea}}: [[Seoul]]
* {{flag|Spain}}: [[Valls]]<ref name=ketl/>
* {{flag|Sri Lanka}}: [[Colombo]]; [[Sri Jayawardenapura Kotte]]
* {{flag|Thailand}}: [[Bangkok]], [[Rayong]] (snacks and cereals)
* {{flag|United Kingdom}}:
** {{flag|England}}: [[Manchester]]<ref name=ketl/>
** {{flag|Scotland}}: Portable Foods Manufacturing [[Livingston, Scotland|Livingston]]<ref name=ketl/>
** {{flag|Wales}}: [[Wrexham]] including Portable Foods Manufacturing<ref name=ketl/>
* {{flag|United States}}: [[Battle Creek, Michigan]]
* {{flag|Venezuela}}: [[Maracay]], [[Aragua]]

== Marketing ==
Various methods have been used in the company's history to promote the company and its brands. Foremost among these is the design of the Kellogg's logo by Ferris Crane under the art direction of famed type guru Y. Ames. Another was the well-remembered jingle "K E double-L, O double-good, Kellogg's best to you!"

Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves.<ref>The Age. [http://www.theage.com.au/lifestyle/diet-and-fitness/parents-fed-up-with-junk-food-ads-20111108-1n5h4.html "Parents fed up with junk food ads"]. ''[[The Age]].'' 9 November 2011.</ref>

Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg's, due to their high sugar content and use of ingredients like [[High-fructose corn syrup]].<ref>Richard Enion. [http://richeats.tv/?p=158 "Do Kellogg's Really Care About You?"]. 16th November 2011.</ref>

=== Premiums and prizes ===
W.K. Kellogg was the first to introduce [[Prize (marketing)|prizes]] in boxes of cereal. The marketing strategy that he established has produced thousands of different [[cereal box prize]]s that have been distributed by the tens of billions.<ref name="promomagazine.com">{{cite web|author=Rod Taylor |url=http://promomagazine.com/campaigns/marketing_good_old_days/ |title=Kelloggs history, William Keith (W. K.) Kellogg legacy &#124; Promotional Marketing content from Chief Marketer |publisher=Promomagazine.com |date=2003-09-01 |accessdate=2012-11-18}}</ref>

==== Children's premiums ====
[[Corn flakes|Kellogg's Corn Flakes]] had the first cereal [[Premium (marketing)|premium]] with ''The Funny Jungleland Moving Pictures Book.'' The book was originally available as a [[Prize (marketing)|prize]] that was given to the customer in the store with the purchase of two packages of the cereal.<ref>{{cite web|author=Phil Ament |url=http://www.ideafinder.com/history/inventions/kelloggcf.htm |title=Corn Flakes History – Invention of Kellogg's Corn Flakes |publisher=Ideafinder.com |date= |accessdate=2010-12-27}}</ref> But in 1909, Kellogg's changed the book give-away to a premium mail-in offer for the cost of a [[Dime (United States coin)|dime]]. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.<ref>{{cite web|url=http://timelines.com/1910/kelloggs-offers-first-cereal-premium-prize |title=Kellogg's Offers First Cereal Premium Prize |publisher=Timelines.com |date= |accessdate=2010-12-27}}</ref>

==== Cereal box prizes ====
In 1945, Kellogg's inserted a [[Cereal box prize|prize]] in the form of [[pin-back button]]s into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection.<ref name="promomagazine.com"/> Other manufacturers of major brands of cereal, including [[General Mills]], [[Malt-O-Meal Company|Malt-O-Meal]], [[Nestlé]], [[Post Foods]], and [[Quaker Oats Company|Quaker Oats]], followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.

=== Mascots ===
Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).
* Cocoa Hoots cereal: Newton the Owl
* [[Cocoa Krispies]] cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria and Switzerland, Chocos in India; and Coco Pops in Australia, the UK and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss ([[Hanna-Barbera]] character), Ogg (caveman), Tusk (elephant), and [[Snap, Crackle and Pop]] (who were also, and remain as of February 2014, the Rice Krispies mascots; see below).
* [[Corn flakes|Corn Flakes]] cereal: Cornelius (rooster)
* [[Frosted Flakes]] (known as Frosties outside the US/Canada, Zucaritas in Latin America and Sucrilhos in [[Brazil]]) cereal: [[Tony the Tiger]]
* [[Froot Loops]] cereal: [[Toucan Sam]]
* [[Honey Smacks]] (US)/Smacks (other markets) cereal: Dig 'Em Frog
* [[Raisin Bran]] cereal: Sunny the Sun
* [[Rice Krispies]] (known as [[Rice Bubbles]] in Australia) cereal: [[Snap, Crackle and Pop]]
* [[Ricicles]] (UK Only) cereal: Captain Rik
* [[Apple Jacks]] cereal: CinnaMon and Bad Apple
* [[Honey Loops]] cereal: Loopy (bumblebee), Pops (honey bee)
* Keebler Cookies and Crackers : Ernie & the Elves

=== Motorsports ===
Kellogg's made its first foray into auto racing in 1991–92, when the company sponsored the #41 Chevrolets fielded by [[Larry Hedrick Motorsports]] in the [[NASCAR]] [[Winston Cup]] Series and driven by [[Phil Parsons]], [[Dave Marcis]], [[Greg Sacks]], [[Hut Stricklin]] and [[Richard Petty]]. But they gained greater prominence for their sponsorship of two time NASCAR [[Winston Cup]] Champion [[Terry Labonte]] from 1993 until 2006, the last twelve years of that as the sponsor for [[Hendrick Motorsports]]' #5 car. Kellogg's sponsored the #5 for Labonte, [[Kyle Busch]], [[Casey Mears]], and [[Mark Martin]] until 2010, and currently serves as an associate sponsor for [[Carl Edwards]]' #99 car at [[Roush Fenway Racing]].

Kellogg's placed [[Dale Earnhardt]] on Kellogg's Corn Flakes boxes for 1965 six-time Winston Cup champ and 1994 seven-time Winston Cup champ as well as [[Jeff Gordon]] on the Mini Wheats box for the 1993 rookie of the year, 1995 Brickyard 400 inaugural race, 1997 Champion and 1998 three-time Champ, and a special three-pack racing box set with [[Dale Earnhardt]], [[Jeff Gordon]], [[Terry Labonte]], and [[Dale Jarrett]] in 1996.

=== Merchandising ===
Kellogg's has used some merchandising for their products. Kellogg's once released ''Mission Nutrition,'' a [[video game|PC game]] that came free with special packs of cereal. It played in a similar fashion as ''[[Donkey Kong Country]];'' users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a user uses a microphone to play games and create voice commands for their computer. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game instead. Some [[toy cars]] have the Kellogg's logo on them, and occasionally their mascots.

There was also a Talking Snap Crackle and Pop software which is not described above.

=== Campaign to Overthrow California Citizen's Mandatory Labeling of Genetically Modified Foods Initiative ===
Kellogg Company has contributed $632,500 to the California political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers."<ref>{{cite web|url=http://www.rodale.com/gmo-labeling-california |title=Why the Food Industry Is Spending $25 Million To Keep You in the Dark &#124; Rodale News |publisher=Rodale.com |date= |accessdate=2012-11-18}}</ref> This organization was set up to oppose a citizen's initiative, known as Proposition 37,<ref>{{cite web|url=http://ballotpedia.org/wiki/index.php/California_Proposition_37,_Mandatory_Labeling_of_Genetically_Engineered_Food_(2012) |title=California Proposition 37, Mandatory Labeling of Genetically Engineered Food (2012) |publisher=Ballotpedia |date= |accessdate=2012-11-18}}</ref> demanding mandatory labeling of foods containing genetically modified ingredients. As of February 2014, Proposition 37 has received almost a million signatures.<ref>http://www.californiaprogressreport.com/site/prop-37-solution-walmart’s-untested-unlabeled-toxin-spliced-corn</ref>

==Controversies==

===2010 Cereal Recall===
On June 25, the company voluntarily began to recall about 28 million boxes of [[Apple Jacks]], [[Corn Pops]], [[Froot Loops]] and [[Honey Smacks]] because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems have been reported.<ref>{{cite web|url=http://www.allvoices.com/contributed-news/6169998-kelloggs-recalls-28-million-boxes-of-cereal |title=Kellogg’s recalls 28 million boxes of cereal |publisher=Allvoices.com |date= |accessdate=2012-11-18}}</ref>

The suspected chemical that caused the illnesses was [[2-methylnaphthalene]], used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the [[Food and Drug Administration]] has no scientific data on its impact on humans, and the [[United States Environmental Protection Agency]] (EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil, and is "structurally related to [[naphthalene]], an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen.<ref>{{cite news |newspaper=Washington Post |title=US regulators lack data on health risks of most chemicals |date=August 2, 2010 |first=Lyndsey |last=Layton |url=http://www.washingtonpost.com/wp-dyn/content/article/2010/08/01/AR2010080103469.html }}</ref><ref>{{cite web |url=http://www.epa.gov/iris/subst/1006.htm |title=2-Methylnaphthalene (CASRN 91-57-6) |author= |date=03/05/2007 |work= |publisher=[[United States Environmental Protection Agency]] |accessdate=27 October 2010}}</ref>

''Kellogg's'' offered consumers refunds in the meantime.{{Citation needed|date=September 2010}} Only products with the letters "KN" following the use-by date were included in the recall. The products were distributed throughout the U.S. and began arriving in stores in late March 2010. Products in Canada were not affected.{{Citation needed|date=September 2010}}

===2012 Cereal Recall===
Kellogg's has issued a voluntary recall of some of its Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bite Size products due to the possibility of flexible metal mesh fragments in the food. The affected products are: Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bite Size products with the letters KB, AP or FK before or after the Best If Used Before date are part of the recall. The products vary in size from single-serve bowls to large 70-ounce cartons. Use by dates range from April 1, 2013 to September 21, 2013.<ref>{{cite news|last=TOMSON and ZIOBRO|first=BILL and PAUL|title=Kellogg Recalls Mini-Wheats|url=http://online.wsj.com/article/SB10000872396390444799904578048752257118008.html|publisher=The Wall Street Journal|accessdate=11 October 2012}}</ref>

=== Advertising claims ===
{{Expand section|date=May 2010}}
{{quote box|width=170px|We expect more from a great American company than making dubious claims—not once, but twice—that its cereals improve children’s health...|—Jon Leibowitz, Chairman of the F.T.C.<ref name="FTC1">{{cite web|url=http://www.ftc.gov./opa/2010/06/kellogg.shtm|title=FTC Investigation of Ad Claims that Rice Krispies Benefits Children's Immunity Leads to Stronger Order Against Kellogg|date=06/03/2010|publisher=FTC|accessdate=4 June 2010}}</ref>}}

On June 3, 2010, Kellogg's was found to be making unsubstantiated and [[False advertising|misleading claims]] in advertising their cereal products by the [[Federal Trade Commission]] (FTC).<ref name="FTC1" /><ref name="FTC commission finding">{{cite web|url=http://www.ftc.gov/os/caselist/0823145/100602kelloggstatement.pdf|title=In the Matter of Kellogg Company, FTC Docket No. C-4262|date=June 3, 2010|work=Concurring Statement of Commissioner Julie Brill and Chairman Jon Leibowitz|publisher=[[Federal Trade Commission]] |accessdate=4 June 2010}}</ref><ref name="nyt1">{{Cite news|url=http://www.nytimes.com/2010/06/04/business/04ftc.html |title=Kellogg to Restrict Ads to Settle U.S. Inquiry Into Health Claims for Cereal|last=Chan|first=Sewell|date=4 June 2010|work=[[The New York Times]] |accessdate=4 June 2010}}</ref>

Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns."<ref name="nyt1"/>

The FTC had previously found fault with Kellogg's claims that [[Frosted Mini-Wheats]] cereal improved kids' attentiveness by nearly 20%.<ref>Carey, Susan. [http://online.wsj.com/article/SB10001424052748703340904575284701223216466.html "Snap, Crackle, Slap: FTC Objects to Kellogg's Rice Krispies Health Claim"]. ''[[The Wall Street Journal]].'' 4 June 2010.</ref>

The [[Children's Advertising Review Unit]] of the Council of [[Better Business Bureau]]s has also suggested that the language on Kellogg [[Pop-Tarts]] packages saying the pastries are "Made with Real Fruit" should be taken off the products.<ref name="MSN1">{{cite web |url=http://money.msn.com/top-stocks/post.aspx?post=00000065-0000-0000-a6f1-1a0000000000&_blg=341 |title=Feds say Kellogg ads mislead parents |author=InvestorPlace |date=June 4, 2010 |work=Top Stocks |publisher=[[MSN Money]] |accessdate=4 June 2010}}</ref>
In July 2012, Britain banned the "Kellogg's" Special K advertisement due to its misleading information about calorific value and weight loss.<ref>{{cite news| url=http://timesofindia.indiatimes.com/world/uk/Britain-bans-Kelloggs-for-misleading-advertisement/articleshow/14683911.cms | title= Britain bans Kellogg’s for ‘misleading’ advertisement
| date=5 July 2012 | work=The Times Of India}}</ref>

===2014 Copyright Infringement===
On June 2014, the Dublin band [[Kodaline]] tweeted Kellogg's about the similarities between their song "''All I Want''" and the music used in a Kellogg's commercial. Kellogg's responded, stating that the music was an original commission from ''Hush Music''.<ref>{{cite web |url= http://www.rte.ie/ten/news/2014/0612/623299-kodaline-not-impressed-with-kelloggs-latest-ad/ |title= Kodaline not impressed with Kellogg's latest ad |author=<!--Staff writer(s); no by-line.--> |date= 12 June 2014 |website= RTÉ Ten |publisher= |accessdate= 13 June 2014}}</ref>

== See also ==
{{Portal|Companies}}
* [[W. K. Kellogg Foundation]]
* [[Kellogg's Cereal City USA]] – a former tourist attraction in [[Battle Creek, Michigan]] focused on the company's history
* [[Toucan Sam#Maya Archaeology Initiative]] for a 2011 trademark dispute over another organization's toucan logo
{{clear}}

==References==
{{Reflist|30em}}

==External links==
{{Commons category|Kellogg Company}}
*[http://www.kelloggcompany.com/ Corporate website]
*[http://www.kelloggcompany.com/CR Corporate Responsibility report]
*[http://www.kelloggnutrition.com Nutrition site]
*[http://www.roadsideamerica.com/tip/650 Kellogg's Cereal City USA closes in Battle Creek]
*[http://www.kelloggcompany.com/company.aspx?id=38 Directory of consumer sites]
**[http://www.kelloggs.com/us/ U.S. consumer site]
**[http://www.kelloggs.com.au/ Australian consumer site]
**[http://www.kelloggs.co.uk/ UK consumer site]
**[http://www.kelloggs.gr/ Greek consumer site]
*[http://www.headington.org.uk/adverts/breakfast_cereals.htm Old Kellogg's adverts (UK only)]
**[http://www.kelloggs.com.ve/ Venezuelan consumer site]
*[http://www.kelloggstore.com Merchandise website]
* http://www.allvoices.com/contributed-news/6169998-kelloggs-recalls-28-million-boxes-of-cereal

{{Kellogg's}}

{{DEFAULTSORT:Kellogg's}}
[[Category:Companies listed on the New York Stock Exchange]]
[[Category:Publicly traded companies of the United States]]
[[Category:Breakfast cereal companies]]
[[Category:Household brands]]
[[Category:Companies based in Battle Creek, Michigan]]
[[Category:Companies established in 1906]]
[[Category:Kellogg Company| ]]
[[Category:American brands]]
[[Category:1906 establishments in Michigan]]

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