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KesselsKramer is an independent advertising agency established by Erik Kessels and Johan Kramer in 1996. It is based in Amsterdam with offices in London and Los Angeles, and a staff of about fifty.

Tim Clark, writing in Time, called KesselsKramer "legendary and unorthodox".[1] Its notable advertising campaigns have been "The Worst Hotel In The World" for Hans Brinker Budget Hotel in Amsterdam,[2][3][4] and "I Amsterdam" for the city of Amsterdam.[5] KesselsKramer has also worked for brands such as Nike, Levi's,[6] Diageo,[7] and developed the brands citizenM, Ben NL and[8] Among current clients are NEMO Science Museum,[9][10] Van Lanschot, and the International Documentary Film Festival Amsterdam.[11]


  1. ^ Clark, Tim (4 September 2013). "The Vanishing Art of the Family Photo Album". Time. Retrieved 28 April 2016.
  2. ^ O'Hagan, Sean (30 March 2014). "The world's weirdest photo albums". London: The Guardian. Retrieved 27 February 2018.
  3. ^ "The Great Ads Of "The Worst Hotel In The World"".
  4. ^ "The worst book in the world? - Creative Review". 26 March 2009. Archived from the original on 1 August 2016. Retrieved 27 February 2018.
  5. ^ Robin Jones, Charlie. "In Almost Every Picture". Dazed. Retrieved 27 February 2018.
  6. ^ "Mede-oprichter communicatiebureau KesselsKramer - Archief - Voor nieuws, achtergronden en columns". De Volkskrant. Retrieved 2018-04-24.
  7. ^ "Red Stripe naar KesselsKramer". Adformatie. Retrieved 2018-04-24.
  8. ^ "". Luerzer's Archive - Advertising worldwide. Retrieved 2018-04-24.
  9. ^ "Nemo vertelt op een eenvoudige manier over het heelal, de oe". Adformatie. Retrieved 2018-04-24.
  10. ^ Nieuws, Nederlands Media. "KesselsKramer en Poort80 ontwikkelen positionering, huisstijl en website Van Lanschot Kempen". Retrieved 2018-04-24.
  11. ^, Oberon Amsterdam. "Medewerkers". Archived from the original on 2018-04-24. Retrieved 2018-04-24.