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Khoo Kheng-Hor

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Khoo Kheng-Hor 邱庆河
Khoo Kheng-Hor.jpg
Khoo in Singapore, circa March 2007
Born 2. March 1956 (1956-03-02) (age 60)
Penang, Federation of Malaya
Education MBA, University of Stirling
Occupation Author, speaker
Spouse(s) Judy Hwang Chung Mei (Deceased)[1]

Khoo Kheng-Hor (Chinese: 邱庆河; pinyin: Qiū Qìnghé; Pe̍h-ōe-jī: Khu Khìng-hô; born 2 March 1956) is a Malaysian author and speaker on contemporary application of the 500 BC Chinese military treatise, The Art of War, by renowned military strategist Sun Tzu. In the 1990s, Khoo was the first Sun Tzu student in South-east Asia to link and teach the general's principles in relation to business and management.[2] To date, Khoo has written over 26 business and management books, most of which are based on Sun Tzu's Art of War as he made it his life's mission to "suntzunize" as many people as possible. In 1997, although a Malaysian citizen, he was appointed as honorary Assistant Superintendent of Police by the Singapore Police Force in recognition for his contribution as consultant-trainer to the police force of Singapore. His first novel, Taikor, was nominated by the National Library of Malaysia for the 2006 International IMPAC Dublin Literary Award.[3] Since 1999, Khoo has gone into retirement and occasionally travels in Malaysia and Singapore to share the wisdom of Sun Tzu's strategies for success and happiness upon requests from his readers and supporters.


Early years[edit]

Khoo was born in 1956 in the Penang state of Malaysia. He received his formal education at St. Xavier's Institution before leaving for Singapore in 1974, to continue his pre-university education at St. Joseph's Institution. After completing his studies in 1978, he worked as a journalist with The Star in Kuala Lumpur until 1980 when he joined Malaysia's largest sugar refinery, Malayan Sugar Manufacturing Company Berhad, as a personnel manager.[4]

To help him in tackle the numerous challenging tasks he faced in Malayan Sugar then, his future wife, Judy Hwang, gave him some notes of her translation of Sun Tzu's Art of War from Chinese to English, as he is not conversant in Chinese. Khoo immediately took keen interest in the military treatise and began to learn and apply Sun Tzu's teachings into his work. Throughout his professional career, Sun Tzu's Art of War was his indispensable guide.[2] Khoo married Judy, a former Taiwanese singer in early 1982.[4] In 1983, he moved to Kuala Lumpur as sales and marketing manager. When Asian sugar baron Robert Kuok was invited to turn around the ailing Multi-Purpose group of companies in 1987, Khoo joined them as administration manager at Magnum Corporation. In 1989, he left Magnum to head the personnel and administration department of Metroplex Holdings Berhad, where he later became the general manager within just four months, managing The Mall shopping complex. Khoo initiated a series of management and sales policies that enabled The Mall to secure the 'Best Shopping Mall' award for two years in a row.[5] In the same year, he began writing his first best-seller hit; War at Work – Applying Sun Tzu's Art of War in Today's Business World, which was a collection of memoranda based on Sun Tzu's Art of War he wrote to his managers at The Mall.[4]

From the early 1980s, Khoo tried to pursue a Master of Business Administration (MBA) degree from various universities, but all of them rejected his application as he did not possess a first degree for admission. Khoo only had two professional diplomas – a Diploma in Administrative Management and a Certified Diploma in Accounting and Finance from ACCA.[4] He finally received an unconditional offer from the University of Stirling after he impressed the visiting Director of the MBA programme showing how he managed the award-winning shopping mall.[4] In 1989, accompanied by his wife, he left Malaysia to pursue his MBA studies in Scotland and graduated with Distinction in 1991. Instead of returning to Malaysia, he went to Singapore again to seek better opportunities there and was offered the job as Director of Operations for Kentucky Fried Chicken (KFC).[6]


In early 1994, Khoo was retrenched from KFC as a result of an ownership change, despite contributing to increased sales and profitability. He said:

Months before leaving my office, I had already looked around for another job, but unfortunately, top jobs are hard to come by. I felt like a ronin then. It occurred to me then that if no daimyo wanted to employ me, then I would be my own little warlord and employ myself.[7]

From his home near Outram Park, Khoo set up Stirling Training & Management Consultants Pte Ltd, a training and consultancy firm, which assisted clients in planning and implementing strategies, and motivating their executives through his proprietary "Management: The Sun Tzu Way" programmes. He runs the company with his wife, who handles all the accounting and administration. Half of his time is spent elsewhere, conducting management seminars for businessmen and employees of multinational corporations. Khoo also lectured part-time on Strategic Management for Singapore Institute of Management's external degree programmes.[5] In early 1999, he co-authored with Nigel Munro-Smith, a lecturer at RMIT University in Australia, to produce a book titled Reader Friendly Strategic Management that brings out the essentials of strategic management for beginners.[8]

Early retirement[edit]

Win Without Fighting (2006). ISBN 967-978-928-4

In 1999, at the age of 43, Khoo decided to 'hang up his sword' (as described in his own words) to live a quiet and leisurely life in Cameron Highlands of Malaysia, with his wife and their "four-legged son," Bandit, a Yorkshire Terrier to this very day.[4] When asked on his decision to live in the mountains, Khoo said:

Life is more than work, work, work or just making money. I don't want to be like the preacher in the Book of Ecclesiastes who lamented that he looked on all labours that he had laboured to do, and he beheld only vanity and a striving after wind. We may not be very wealthy but we have made enough to live by since we do not subscribe to a lavish lifestyle. So why not have time to do the things we like to do for a change?[4]

The seclusion of his mountain sanctuary offers him a good opportunity to pursue and enjoy his lifelong passion in writing his books wholeheartedly at a leisurely pace. Upon requests from his readers and supporters, Khoo still travels once a month for a few days to "suntzunize" – a term he coined for sharing the wisdom of Sun Tzu's strategies for success and happiness for his seminar and conference audiences.[6] Khoo has "suntzunized" thousands of "pupils" of his clients, among whom were well-known corporations like AIA, Cisco Systems, Citibank, Hewlett-Packard, Intel, Johnson & Johnson, Port of Singapore Authority, among many others, and also government bodies such as the Prime Minister's Office of Singapore, Brunei and Malaysia.[9] To keep in touch with his readers, Khoo writes monthly newsletters touching on contemporary issues using Sun Tzu's perspective. While not travelling in the region to teach, he enjoys writing fiction and has had three fiction books published to date – Taikor, Mamasan and Nanyang.[10]


As a consultant-trainer to the Singapore Police Force since 1995, Khoo has taught many police officers in Singapore how to use Sun Tzu's principles of "Generalship" to be effective leaders and team builders. In 1997, he was sent for intensive training and thereafter appointed as honorary Assistant Superintendent of Police (ASP) in recognition for his contribution to the police force of Singapore.[4] On 1 July 2009, Khoo was promoted to the hononary rank of Deputy Superintendent of Police for his long years of service to the police force.[11] Khoo was listed as one of the top 50 great minds and thinkers by Great Minds, an American think-tank, for being "one of the outstanding figures in their own fields of endeavours, who have taught and enlightened the minds of other fellow human beings all over the world."[12]

His works[edit]

Sun Tzu series[edit]

Taikor (2004) was nominated for 2006 International IMPAC Dublin Literary Award. ISBN 967-978-878-4
Mamasan (2007). ISBN 978-967-978-941-6

Sun Tzu (pinyin: Sun Zi; c. 544 BC—496 BC) was a native of the Qi state (now Huimin county in Shandong) during the Spring and Autumn Period of Chinese history, that was characterised by warring factions and a fragmented state. He came to the attention of King He Lu of Wu, who was impressed by his 13-chapter military treatise, The Art of War. In 512 BC, He Lu made Sun Tzu his Commander-in-Chief of the Wu army. For almost 20 years, the armies of Wu were victorious over their hereditary enemies, the kingdoms of Chu and Yue. In 496 BC, after He Lu died from his wounds in battle, his son, Fu Chai succeeded him. After numerous victories in battles, Fu Chai became arrogant and began to indulge in merrymaking. In time, the king started to disregard Sun Tzu's counsel and began to distance himself from Sun Tzu. Sensing this, Sun Tzu wisely gave up his position and left Wu for Qi in retirement. Fu Chai and his generals did not follow Sun Tzu's precepts and his kingdom was subsequently conquered by Chu in 473 BC. Out of shame, Fu Chai committed suicide after he had fled with the remnants of his defeated army.[13]

As a contemporary teacher of Sun Tzu's Art of War, Khoo has written over 26 books on business and management based on its principles such as:[10]

  • Crime Prevention: The Sun Tzu Way (2006)[14]
  • Win Without Fighting (2006)
  • Applying Sun Tzu's Art of War (2002) – A six handguides collection
  • Sun Tzu: The Keeper of CEO's Conscience (1997)
  • Applying Sun Tzu's Art of War in Corporate Politics (1995)
  • Sun Tzu and Management (1992)
  • War at Work: Applying Sun Tzu's Art of War in Today Business World (1990)

Due to his ability to translate what is a complicated treatise into an easily readable and understandable prose for a beginner, Khoo's Sun Tzu series were well received and continue to grow in scope and depth in later years. He additionally manages to add realism by injecting real-life situations culled from his 15 years in management, that provoke much thought and encourage readers to assess their own performance, and take positive measures to become more effective in their workplace and interpersonal relationships.[15]


His first novel, Taikor, was released in late 2004. It is a historical saga of Malaya which traces the years 1922 to 1982, telling the story of Ya Loong, from his family's migration from South Thailand to Penang after his father's death. It was among the 132 entries nominated for the 2006 International IMPAC Dublin Literary Award.[3]

His second novel, Mamasan, is about life of those people working in the glitzy world of nightclubbing and their customers who patronise nightclubs. Along with the main tale, Khoo spins other tales covering love, juvenile delinquency, deceit versus honesty, murder, corruption and power abuse of police officers. It was released in April 2007.[16]

His third novel, Nanyang, is a historical saga about the multi-racial people who inhabit the lands of the 'Southern Ocean', as early Chinese migrants called Malaya and Singapore. It was seen through the lives of four generations as they toiled and struggled for wealth and power, for their beliefs and freedom, and felt their hopes and dreams for their future and those of their offsprings, as Nanyang eventually became two separate fledging nations. It hit the book stores in October 2007.[17]


  1. ^ "Remember Judy". Khoo Kheng-Hor. Retrieved 15 July 2008. 
  2. ^ a b Ho, Janet (29 March 1995). "Applying Sun Tzu wisdom to specific areas of management". The Straits Times. 
  3. ^ a b "International IMPAC DUBLIN Literary Award 2006". Dublin City Public Libraries. Retrieved 15 April 2007. 
  4. ^ a b c d e f g h Khoo, Kheng-Hor (2001). Are You A Maverick?. Malaysia: Pelanduk Publications. pp. 61–73, 79, 85–86, 117–120. ISBN 967-978-753-2. 
  5. ^ a b Khoo, Kheng-Hor (1998). Surviving in Times of Crisis. Malaysia: Pelanduk Publications. p. 9. ISBN 967-978-634-X. 
  6. ^ a b "City Speakers International: Khoo Kheng-Hor". City Speakers International. Retrieved 29 March 2007. 
  7. ^ Seah, Lynn (7 February 1998). "Make lots of friends – you will need them". The Straits Times. 
  8. ^ Shankar, Jai (25 January 1999). "Putting strategic management in perspective". The New Straits Times. p. 33. 
  9. ^ "Interview with Khoo Kheng-Hor". Sonshi. Retrieved 29 March 2007. 
  10. ^ a b "Books written by Khoo Kheng-Hor". Pelanduk Publications. Archived from the original on 13 May 2006. Retrieved 30 March 2007. 
  11. ^ Khoo, Kheng-Hor (2011). The Four-Sided Tower: Tales From Penang's Underworld. Pelanduk. p. Author's Message. ISBN 978-967-978-972-0. 
  12. ^ "The great minds & thinkers of the world who have changed the lives of millions globally". Great Minds. Retrieved 17 May 2007. 
  13. ^ Khoo, Vivienne (4 July 1993). "Sun Zi says...". The Straits Times. p. Upfront section. 
  14. ^ Co-authored with Datuk Christopher Wan, Malaysia's CID Director
  15. ^ KasinathanHan, Vijaya (20 October 2002). "The art of war in business". Sunday Mail. 
  16. ^ "Book details: Mamasan". Pelanduk Publications. Archived from the original on 12 July 2007. Retrieved 29 October 2007. 
  17. ^ "Book details: Nanyang". Pelanduk Publications. Retrieved 29 October 2007. [dead link]

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