Kin Community

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Kin Community
TypeOnline content
United States
FoundedDec 2011
HeadquartersPlaya Vista, CA
Key people
Michael Wayne, CEO
Official website

Kin is a digital media and entertainment company.


Kin Community was created by DECA in 2011 as part of YouTube's $100 million investment in their YouTube Original Channel Initiative.[1] Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners,[2] while continuing to create original content. In 2013, Kin Community partnered with Warner Bros. to represent The Ellen Show YouTube channel.[3]

Kin Community partner, the Lizzie Bennet Diaries, became the first YouTube series to win a Primetime Emmy, receiving the 2013 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.[4]

Kin Studios[edit]

In July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating branded content for advertisers with Kin Community creators.[5]

See also[edit]