Knock-off Nigel

Knock-off Nigel was a campaign against copyright infringement in the United Kingdom.

The campaign included a series of television advertisements in which the eponymous Nigel was described as having bought unlicensed DVDs, illegally downloaded films, and so on, to the accompaniment of a derisive song: "He's a knock-off Nigel..." As a result of his wrongdoings, Nigel was left lonely and despised by his peers.