Krombacher Brauerei
 | |
| Type | Kommanditgesellschaft |
|---|---|
| Location | Kreuztal, Germany |
| Opened | 1803 |
| Annual production volume | 5.46 million hectolitres (4,650,000 US bbl) |
| Revenue | 608,5 Mio. € [1] |
| Owned by | Schadeberg Family |
| Employees | 866 [1] |
| Website | www |
Krombacher Brauerei (German pronunciation: [ˈkʁɔmbaxɐ bʁaʊ̯əˈʁaɪ̯]) is one of the largest privately owned breweries in Germany and ranks number 2 among Germany's best selling breweries.
History
The brewery was founded on 4 February 1803 by Johannes Haas. His father Johann Eberhard Haas was running a tavern in Krombach. According to a regulation of 25 July 1618 the sale of beer was permitted only to restaurants having their own brewery and malt kiln. Therefore, John Haas established the brewery within the family business.
The water for the brewery ("Hasbrauerei") was first brought in barrels from a spring at the foot of Grumberg in the west of the village by ox cart to the brewery. In 1854, the brewery owner Haas had to pay annually 17 guilders (Florin) to the church, because the water pipeline was constructed on church property in the village.
The relocation to its current site is estimated to have occurred between 1858 and 1879/82. In that time, two caverns were created that served as beer cellars.
In 1896, Hermann Haas sold the brewery for 360.000 marks to Otto Eberhardt († 17 August 1924). Eberhardt ran the brewery as a limited partnership called "Hasbrauerei Eberhardt and Co." and converted it to a corporation in 1905.
At the beginning of the 20th Century, "Crombacher Pilsener" was introduced which led to a rapid recovery. In October 1922, Bernhard Schadeberg (the grandfather of current CEO Bernhard Schadeberg) assumed the management of the company, which has been running as a family business to this day. The current owners are Friedrich Schadeberg and his sister Barbara Lambrecht-Schadeberg, his son Bernhard Schadeberg and his daughter Petra Schadeberg-Hermann.
The Krombacher Rock Spring supplying the water for the brewery (together with the "Breitenbach" Dam near Hilchenbach), was discovered by the mountain inspector Fresenius in 1722. The soft, low mineral water is the basis for the brewed beer. The brewery is one of the largest employers in the city. On the emblem of the brewery the Kindelsbergturm (Kreuztal's landmark) and among the Littfe creek is visible.
Location
Krombach is a suburb of Kreuztal near Siegen, a small city in a part of Germany called Siegerland, a part of North Rhine-Westphalia. The small town of Krombach is located at the foot of the Rothaargebirge.
Products[2]
Krombacher Brewery produces the most consumed Pilsener in Germany,[1] the Krombacher Pils. An alcohol free variant is also produced. Krombacher Radler is a mixture of 50% Krombacher Pils and 50% lemonade. Krombacher brews Krombacher Weizen, a wheat beer, since 2007 in response to market research.[3]
Targeted at young adults, Cab is a brand of beer-based mix drinks. Initially meaning Cola and Beer, three variants are now produced: Cab Cola and Beer, Cab Banana and Beer, Cab Cherry and Beer. All variants are flavored with dragon fruit.
Krombacher Brewery also produces Rhenania Alt, a dark beer and distributes Schweppes in Germany. All Schweppes products are manufactured by the Krombacher Brauerei [4] under license from Schweppes Germany. Schweppes Germany (and indirectly Krombacher) both control the German and Austrian licenses for Snapple (not available in Germany/Austria), Dr. Pepper (available since 2006) and Orangina.[1]
Regenwaldprojekt
In 2002, Krombacher Brewery started a Rainforest campaign. It announced that for every crate of Krombacher sold one square meter of rainforest would be saved for at least 100 years. For achieving this, Krombacher Brewery partnered with World Wildlife Fund, famous German television host Günther Jauch promoted the campaign.
The campaign was very successful, but was also criticised. In fact no rainforest was acquired by WWF or Krombacher. Rather, existing nature reserve were supported. Accordingly, a German court decided the campaign was partly anticompetitive.[5]
The campaign was started again in 2008.[6]
Exports
As of 2005, the company's official exports are as follow:[7]
- 49,2% to Italy
- 16,4% to Spain
- 7,4% to Russia
- 3,0 to The Netherlands
- 3,0% to the United Kingdom (UK)
- 2,8% to Greece
- 2,7% to France
- and 15,5% to Others
See also
References
- ^ a b c d Geschäftsbericht 2007, retrieved on 2008-06-24.
- ^ Krombacher » Product line, retrieved on 2008-12-08
- ^ Press Release: "Entdecken Sie das Krombacher unter den Weizen", retrieved on 2008-06-25.
- ^ Non-alcoholic beverages portfolio - scroll to the bottom of the page
- ^ OLG Hamm, 2003-11-18, File Reference 4 U 105/03
- ^ Krombacher » Regenwaldprojekt, retrieved on 2008-06-25.
- ^ Krombacher » Facts, retrieved on 2008-12-08
External links
