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From the beginning of the twenty first century, the term language coaching started to become used more and more in the field of language teaching and language learning. Theoretically, language coaching encompasses the teaching and training of foreign languages but incorporates principles, models and competences from the field of life coaching. These principles, competences and models may originate from coaching organisations themselves such as the International Coach Federation in the United States or from particular coaching models or practices such as GROW.
Thus, the whole process behind life coaching, such as goal setting, action and strategy setting, reviewing goals and really getting coachees to focus on personal development and accomplish feats step by step is then transported into the language learning process.
The development of language coaching in the language teaching world is on the rise and more and more language teachers appear to be calling themselves language coaches. It is often difficult to distinguish between unqualified language teachers, qualified language teachers, language teachers with a specialization such as ESP (English for Specific Purposes) and now language coaches. It is also not clear if so called language coaches have any coaching qualifications or experience as life coaches.
- Thanasoulas, Dimitrios (2002). "History of English Language Teaching". EnglishClub.com.