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Last Dance ((G)I-dle song)

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"Last Dance"
Promotional single by (G)I-dle
LanguageKorean
ReleasedApril 29, 2021 (2021-04-29)
Genre
Label
Producer(s)GroovyRoom

"Last Dance" is a song by South Korean girl group (G)I-dle produced by GroovyRoom, released as the fourth promotional single through Universe, a global fandom platform created by international video game developer, NCSoft that allows users to enjoy various fandom activities and provide never-before-seen content anytime on mobile. The song is set to be released on April 29, 2021.

Background

In November 2020, NCSoft with its subsidiary Klap announced that they will release the K-pop entertainment app Universe, an all-in-one platform that allows global fans to enjoy various online and offline fandom activities on mobile, combining the latest IT technologies such as Artificial Intelligence (AI).[1] On November 16, (G)I-dle was the fifth artist to join the platform.[2] The app was launched on January 28, 2021.[3]

On April 19, 2021, Universe announced that they have decided to release "Last Dance (Prod. GroovyRoom)" without Soojin following her temporary hiatus from the group which was announced in the early of March.[4][5]

"(G)I-dle finished recording "Last Dance (Prod. GroovyRoom)", making the music video, and creating additional content in February, and we had planned to release them at the end of April. However, an issue related to (G)I-dle's Soojin occurred in March, and the group is currently working as a five-member group. Universe discussed with (G)I-dle's agency Cube Entertainment about the song and music video, and considering the contractual relationship with distributors and partners and both tangible and intangible losses, we decided that it would be difficult to re-produce everything again. Therefore, we have decided to adjust the existing structure."

— Universe announcing the song released by (G)I-dle's five active members, [6]

The statement concluded that the song's composition and lyrics have been modified. Pictorial, making-of video, and music video was also re-edited and will center around the remaining members.[6] (G)I-dle become the fourth artists to participate in the Universe Music series after Iz*One, Sumi Jo and Rain, and Park Ji-hoon.[7][8][9]

Promotion

On April 20, Universe released the cover image of the song.[10] The same day, a promotional schedule for it was posted on the Universe's social media accounts.[11] Concept photos for the song were released on April 21 and 22.[12] In the photos, the five members wore unique crowns which exude dark charisma yet dreamy charms.[9] The next day, a prologue film entitled The Witch Queen was released and it features the group members have transformed into witches wandering the cursed forest in the dark to seek out the hidden queen. At the end of the video, the witches face a deer that glows brightly, and the fairy tale video ends.[13]

Release history

Region Date Format Distributor
Various April 29, 2021

References

  1. ^ Nam, Jeong-seok (November 5, 2020). (여자)아이들 수진 측 "모든 활동 중단, 당분간 5인 체제 활동"(공식입장 전문) [NCsoft launches K-pop specialty app and starts music business in earnest]. The Chosun Ilbo. Retrieved April 21, 2021.
  2. ^ Lee, Joon-Hyun (November 16, 2020). (여자)아이들, 글로벌 엔터 플랫폼 '유니버스' 합류…글로벌 대세 재입증 [(G)I-dle, joins the global entertainment platform 'Universe'... Global trend reaffirmation]. Korea Economic Daily. Retrieved April 21, 2021.
  3. ^ "NCSOFT Launches K-POP Mobile Entertainment Platform UNIVERSE". PR Newswire. January 28, 2021. Retrieved April 21, 2021.
  4. ^ Hwang, Hye-jin (March 4, 2021). (여자)아이들 수진 측 "모든 활동 중단, 당분간 5인 체제 활동"(공식입장 전문) [(G)I-dle Soojin side "halted all activities and schedules and will go on a temporary hiatus as (G)I-dle will continue their schedules as 5]. Newsen. Retrieved April 21, 2021.
  5. ^ Ziwei, Puah (April 19, 2021). "Soojin removed from new (G)I-DLE song following her bullying controversy". NME.
  6. ^ a b Jung, Yu-jin (April 9, 2021). (여자)아이들, 수진 제외한 5인 체제로 유니버스 음원 발매[전문] [(G)I-dle Universe music released as a 5-person excluding Soojin [Professional]]. SpoTvNews. Retrieved April 21, 2021.
  7. ^ Hwang, Yoo-mee (February 2, 2021). "[Today's Kpop] Rain teams up with Jo Sumi". The Korea Herald. Retrieved April 21, 2021.
  8. ^ Jeong, Hee-yeon (February 23, 2021). 박지훈X이하이X프라이머리, 3월 4일 신곡 ‘Call U UP’ 발매 [Park Ji-hoon x Lee Hi x Primary, new song'Call U UP' released on March 4th]. Sports Donga. Retrieved April 21, 2021.
  9. ^ a b Cheon, Seol-hwa (April 23, 2021). (여자)아이들, 신곡 ‘Last Dance (Prod. GroovyRoom)’ 콘셉트 포토 공개 [(G)Idle, new song'Last Dance (Prod. GroovyRoom)' concept photo released]. Star Daily News.
  10. ^ "UNIVERSE MUSIC - (G)I-DLE "Last Dance (Prod. GroovyRoom)" Cover Image". Universe Official. April 20, 2021 – via Twitter.
  11. ^ "UNIVERSE MUSIC - (G)I-DLE "Last Dance (Prod. GroovyRoom)" Schedule". Universe Official. April 20, 2021 – via Twitter.
  12. ^ "UNIVERSE MUSIC - (G)I-DLE "Last Dance (Prod. GroovyRoom)" Concept Photo 1". Universe Official. April 21, 2021 – via Twitter.
  13. ^ Kang, Bora (April 24, 2021). (여자)아이들, 'Last Dance' 프롤로그 선공개…신비로운 여정 [(G)Idle, 'Last Dance' Prologue pre-release... Mystical Journey]. Single List.
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